X has launched its revamped Audience Insights tab for X Premium users, featuring a variety of new elements, including details on your audience's age, gender, and country of origin, among other metrics.
BREAKING: Big update for 𝕏 Creators
— DogeDesigner (@cb_doge) August 13, 2024
You can now view detailed metrics such as age, gender, country, and active times of your audience.
Go to Premium Hub → Analytics → Audience pic.twitter.com/ob3K1L3X1C
Additionally, X has introduced new analytics features and revamped the chart formats, making it easier to utilise the data by extracting relevant insights.
X News Daily also shared a video showcasing X’s updated analytics tools back in June.
NEWS: Analytics will soon let you see different metrics via Time Graph! pic.twitter.com/SZyqmQucvE
— X Daily News (@xDaily) June 6, 2024
In addition to demographic information, there are also insights into when your audience is most active, allowing you to better plan your posting schedule.
While many of these insights have been accessible through third-party apps for a while, X is taking steps to develop its own official data tools to aid in strategic planning.