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Centre names Press Information Bureau as central fact-check unit
The Ministry of Electronics and Information Technology has formally designated the Press Information Bureau's fact-check unit as the central government's official body for verifying information, as...
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Castrol & bp Group onboard Shah Rukh Khan as brand ambassador
Castrol and bp Group has announced its association with Shah Rukh Khan as its brand ambassador. Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and...
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Case study: How ManipalCigna sold the idea of health insurance to 25Mn+ young...
With its latest digital campaign 'Mere Choice ka Health Insurance', ManipalCigna Health Insurance showed more than 25 million young adults how to deal with adulting problems and why health insurance...
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SEBI delays action on Subhash Chandra summons case in Bombay HC
The Securities and Exchange Board of India (SEBI) has informed the Bombay High Court that it will refrain from taking action for three weeks regarding the summons served to Zee Entertainment...
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Newly minted Conran Design Group Network’s leaders on growth opportunities in...
Havas has announced the launch of Conran Design Group network, a new global offering dedicated to brand and design – combining Conran Design Group, and W, Havas’ creative branding agency in France....
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Was WPL a missed opportunity to spotlight creativity and generate buzz?
We are in the middle of the week and have already seen many IPL campaigns coming forth, signifying the hype for the loved sport tournament. With stars and athletes promoting it, the Indian Premier...
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BJP appoints McCann Worldgroup & Scarecrow M&C Saatchi to lead their election...
The Bharatiya Janata Party (BJP) has chosen McCann Worldgroup and Scarecrow M&C Saatchi to lead its creative advertising campaigns for the upcoming Lok Sabha elections, according to sources...
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ASCI & Lexplosion collaborate on whitepaper to decode impact of DPDPA
To understand the implications of the Digital Personal Data Protection Act (DPDPA) in advertising, the Advertising Standards Council of India (ASCI) in collaboration with legal firm Lexplosion...
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Patanjali Ayurved issues apology over misleading ads
Patanjali Ayurved has submitted an apology to the Supreme Court over alleged misleading advertisements. This comes after the Supreme Court of India expressed displeasure at the company's failure to...
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22feet Tribal WW elevates Shikha Davessar & onboards Axon Alex
Strengthening its leadership, 22feet Tribal Worldwide onboards Axon Alex to lead strategic planning for the agency. Additionally, Shikha Davessar has been promoted to EVP and Head – Client Business....
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Cadbury Dairy Milk's IPL campaign celebrates the heroes behind cricket stars
Cadbury Dairy Milk pays homage to the unsung heroes behind the success of our cricket stars with its #ThankYouFirstCoach campaign. Through a two-part series of heart-touching films, the campaign...
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Madison world rebrands; unveils new logo
Homegrown communication group, Madison World on its 36th Anniversary, announced a brand refresh. Lara Balsara Vajifdar, Executive Director, of Madison World said, “We have always been pioneers in the...
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Meta offers reduced subscription fees for European users in response to...
Meta Platforms has proposed slashing its monthly subscription fee for Facebook and Instagram nearly in half, from EUR 9.99 to EUR 5.99 (approximately Rs. 540 to Rs. 900), according to a senior...
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Eyes open, ears to the ground, and a heart which is willing to accept: Piyush...
In this episode of Team Pumpkin presents 'Human Behind The Marketer' created by Punctuate Inc, Founder Saloni Surti interviews Piyush Pandey, Chief Advisor, Ogilvy India. In the interview, Pandey...
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How Parachute Advansed Holi campaigns embrace colours & joy
It’s a pleasant day in March, you have a day off on the festival of Holi and your mother has told you to apply coconut oil before rushing off to play with your friends. This tradition has been passed...
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Charged by Thums Up brings back Aamir Khan & Darsheel Safary together after...
After a hiatus of 17 years, Charged has orchestrated a reunion between Bollywood icons Aamir Khan and Darsheel Safary to launch its new strawberry flavour in its latest campaign, 'Mind Charged, Body...
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Namrata Soni on making a media splash this Holi
Holi in India is the most colorful and fun festival, widely celebrated in the northern and western belts to commemorate the victory of good over evil and it also marks the transition into a new year...
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Zomato’s IPL campaign takes on cricket fever with contextual ads
Zomato has unveiled a series of ad campaigns. The company has introduced an initiative this season, teaming up with JioCinema to tailor advertisements for Tata IPL coverage on CTV. Utilising...
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Holi playbook for brands: How to ensure you're easily forgettable
When you think of Holi campaigns, what comes to mind? It’s probably Surf Excel’s ‘Daag achhe hain’ campaign. The catchphrase has a recall like no other and stands out on its own. But who wants to...
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How can brands truly bring back the missing colors in Holi campaigns?
It is 8 am, and you have woken up particularly early on a day off from school to celebrate the most colorful festival of India – Holi. The black 3X4 television set plays iconic songs, setting the mood...
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