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Jaskaran Singh Kapany joins MobiKwik as Chief Marketing Officer
MobiKwik, the financial services firm, has appointed Jaskaran Singh Kapany as its Chief Marketing Officer (CMO). Kapany announced the appointment via a LinkedIn post. Kapany brings experience to the...
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Honda Cars India appoints Punit Bhatt as Head of Advertising & Brand Solutions
Honda Cars India has appointed Punit Bhatt as its Head of Advertising and Brand Solutions. Bhatt, a management professional with over 14 years of experience in marketing and advertising communications,...
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Prasar Bharati unveils its new OTT platform, 'Waves'
Prasar Bharati, India’s national public broadcaster, has entered the digital streaming space with the launch of its over-the-top (OTT) platform, Waves. The platform, introduced on World Television Day,...
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Invisible Falguni Pathak, UGC hook step & more: How Swiggy Instamart...
To bring the festive energy of Navratri to consumers in a unique and resonant way, Swiggy Instamart collaborated with Falguni Pathak for a memorable campaign that blended nostalgia with convenience....
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Wildest Gen Z moments: Advertising edition
If emails had personality types, Gen Z’s would likely be quirky, unfiltered, and unapologetically themselves. Forget ‘Yours sincerely’ or ‘Kind regards’, this generation prefers to sign off with ‘Stay...
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80% of media experts say measuring attention in digital video ads is key: IAS...
Integral Ad Science (IAS) has released its annual Industry Pulse Report with social media as the foremost focus area for digital media experts in 2025, with 61% of respondents citing it as their top...
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Jaguar's rebranding: A car brand's leap from prowling cats to Zero cars
"The most beautiful car ever made." – Enzo Ferrari, on the Jaguar E-Type. This quote is famously attributed to Enzo Ferrari, and when I grew up and had the privilege to see it, I knew exactly what he...
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WhatsApp introduces voice message transcripts to enhance accessibility
WhatsApp is rolling out a new feature that allows users to automatically transcribe voice messages into text. The addition aims to bridge the gap between users who prefer leaving voice messages and...
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BCCI unveils IPL dates for 2025, 2026, & 2027 in first-ever move
The Indian Premier League (IPL) 2025 will begin on March 14, with the final scheduled for May 25, as confirmed by the IPL governing council. The tournament dates for the next three seasons have also...
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Marketing lessons from The Bold Type: A playbook for brave brands
When it comes to marketing, inspiration can come from the most unexpected places. Sometimes, it’s from the pages of an industry report, the annals of advertising history, or the latest viral campaign....
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ANI accuses OpenAI of copyright violation over ChatGPT training
The Delhi High Court has summoned OpenAI, the U.S.-based artificial intelligence company, following a petition by Asian News International (ANI), which accuses the tech giant of copyright infringement....
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CCPA takes aim at surrogate advertising through CSR, drafts new guidelines
The Central Consumer Protection Authority (CCPA) is working on new guidelines to tackle surrogate advertising, particularly through corporate social responsibility (CSR) initiatives. These rules are...
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Rafael Nadal: How the King of clay conquered branding
Rafael Nadal, often reverred as one of tennis' greatest legends or 'The King of Clay', has officially retired, marking the end of a remarkable career that spanned nearly two decades. Known for his...
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ACC announces media rights partnership with SPNI for 2024 to 2031
The Asian Cricket Council (ACC) announced that Sony Pictures Networks India (SPNI) (Culver Max Entertainment Private Limited) has secured the exclusive media rights for all ACC tournaments from 2024 to...
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Ogilvy's Sagar Jadhav creates Cannes Lions GPT
Sagar Jadhav, the Executive Creative Director at Ogilvy, has launched an innovative version of ChatGPT called Cannes Lions GPT. He shared in a LinkedIn post that CannesLionsGPT aims to inspire and...
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AdSpot: Nike, Johnson & Johnson, Teleflora and more
In this week’s ad spot, Johnson & Johnson's 'Breaking Depression' portrays the often-overlooked struggle of depression, shining a light on both the strength of patients and caregivers. The campaign...
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Interactive Avenues elevates Jobin Jose to Director
Interactive Avenues has elevated Jobin Jose to the position of Director. With over 10 years of experience in digital media, Jose has been with the organisation for more than six years, contributing to...
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Amazon fast-tracks Tez launch amidst quick commerce boom in India
Amazon is accelerating the rollout of Tez, its quick commerce initiative in India, originally scheduled for the first quarter of 2025, to tap into the rapidly growing e-commerce market, according to...
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Threads announces updates to trending topics and search features
Threads, Meta's alternative to X (formerly Twitter), is rolling out significant updates as it positions itself more firmly in the social media space. These updates, which include enhanced trending...
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OpenAI reportedly eyes web browser, deepens competition with Google
OpenAI, the creator of ChatGPT, is reportedly exploring the development of a web browser integrated with its chatbot, alongside partnerships to enhance search features, according to a report by The...
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