Clik here to view.
Zepto & Shaadi.com's billboard inspires a flurry of witty brand banter
Outdoor advertising has once again brought witty copywriting to the spotlight and the recent side-by-side billboards by Zepto and Shaadi.com are proof of its power to spark conversations and captivate...
View ArticleClik here to view.
Honasa Consumer Limited elevates Vipul Maheshwari to SVP, Product & Data...
Honasa Consumer Limited, home to brands like Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr. Sheth's, and Staze Beauty, announced the elevation of Vipul Maheshwari as Senior Vice President, Product...
View ArticleClik here to view.
ixigo Trains onboards Rohit Sharma as brand ambassador
ixigo has onboarded Indian cricket icon Rohit Sharma as the brand ambassador for its trains app. This exciting partnership is set to elevate the platforms' reach across the nation. As part of this...
View ArticleClik here to view.
Google’s ad tech monopoly trial, simplified
The world of technology is largely a network of interconnected monopolies where tech giants operate in ecosystems, making it difficult for competition to make space for themselves. Curbing one’s power...
View ArticleClik here to view.
Apurva Sircar takes on CEO role at Leander Paes' Flying Man Ventures
Flying Man Ventures has named Apurva Sircar as its new Chief Executive Officer. Sircar steps into the role after a seven-year tenure at Bandhan Bank, where he served as Senior Vice President and Head...
View ArticleClik here to view.
UK court approves £7 billion lawsuit against Google
The UK Competition Appeal Tribunal (CAT) has granted certification to a £7 billion collective lawsuit against Google, brought forward by consumer rights campaigner Nikki Stopford. The case accuses...
View ArticleClik here to view.
Godrej Enterprises Group unveils refreshed brand identity
The Godrej Enterprises Group has launched a refreshed brand identity, aimed at unlocking new opportunities for customers and stakeholders alike. The refreshed brand identity introduces a purple colour...
View ArticleClik here to view.
Australia enacts social media ban for Under-16s
Australia has enacted a groundbreaking law prohibiting social media access for children under 16, aiming to address youth mental health concerns and hold tech companies accountable. Passed in the lower...
View ArticleClik here to view.
Google faces legal action in Canada over alleged ad tech monopoly
Canada’s Competition Bureau has launched a lawsuit against Google, alleging the company abused its dominance in online advertising to maintain a monopoly. The Bureau accuses it of tying together two...
View ArticleClik here to view.
Black Friday brand campaigns tap into nostalgia, humour & star power
Black Friday has come a long way since its origins in 1960s Philadelphia, where it was initially used to describe the chaotic shopping day following Thanksgiving. What started as a dreaded day for...
View ArticleClik here to view.
DRA onboards Rashmika Mandanna as brand ambassador
DRA has announced actor Rashmika Mandanna as its first-ever brand ambassador. The move comes in line with the company’s brand philosophy ‘Home of Pride’, which is set to fuel the next phase of growth....
View ArticleClik here to view.
Puneet Das of Tata Consumer Products on fostering emotional connections with...
India’s diverse cultural and regional preferences are reflected even in something as universal as tea. These preferences can shift within just a few kilometres, making it essential for brands to...
View ArticleClik here to view.
Shriram Finance Ltd’s latest campaign #TogetherWeSoar honours India’s spirit...
As part of this campaign, Shriram Finance Ltd. celebrates the spirit of partnership, depicting it as a means to soar ahead, with a slice from Rahul Dravid’s own life. Across India, a quiet but...
View ArticleClik here to view.
Wakefit’s new ad highlights sleep deprivation’s impact with a clever nod to...
Wakefit.co, the sleep and home solutions brand, has launched a new ad called #Gaddagiri, designed to raise awareness about how poor sleep can lead to irrational decisions, embarrassing moments, and...
View ArticleClik here to view.
Influencer marketing in India’s short video sector to reach $3–4 bn by FY29:...
Indian short-form video (SFV) platforms have emerged as powerful digital ecosystems, redefining content consumption and monetisation in the country. A recent report by Redseer Strategy Consultants...
View ArticleClik here to view.
YouTube India gives Ganji Chudail a GenZ transformation in new ad
YouTube India has teamed up with the viral character Ganji Chudail this time for the #GenZChudail ad, marking a fresh take on the eccentric and unhinged persona that has captivated millions on...
View ArticleClik here to view.
Moana 2’s marketing makes waves with culture-accentuating collaborations
When Disney sets sail on a marketing journey, the results are, in most cases, noteworthy. The release of Moana 2, the highly anticipated sequel to the 2016 hit Moana, was no exception. With the...
View ArticleClik here to view.
NODWIN Gaming acquires Trinity Gaming
NODWIN Gaming has acquired Trinity Gaming, a gaming agency and platform MCN/ CSP in a deal valued at INR 24 Crore. This acquisition will see Trinity Gaming become a fully owned subsidiary of NODWIN...
View ArticleClik here to view.
Shikha Gupta 'soft launches' a new agency
Shikha Gupta, the Independent Creative Director, has recently announced the soft launch of her very own creative agency. A long-awaited step after years of envisioning such a move, the agency, which...
View ArticleClik here to view.
AdSpot: Apple, Brunello Cucinelli, Airbnb and more
In this week's AdSpot, Airbnb’s 2024 Christmas ad, part of its 'Get an Airbnb' campaign, centres on the familiar childhood fear of Santa struggling to deliver presents. The ad contrasts the limitations...
View Article