Clik here to view.
Adobe appoints Lara Balazs as CMO & EVP, Global Marketing
Adobe announced the appointment of Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing reporting directly to CEO Shantanu Narayen. Balazs previously served as...
View ArticleClik here to view.
Apple accused of silencing workers, illegally monitoring personal devices
Apple is under scrutiny following a lawsuit filed in California alleging that the company violates employee rights by monitoring personal devices and enforcing overly restrictive workplace policies....
View ArticleClik here to view.
Publicis OOH India's FlexForward turns billboard waste into community...
Publicis OOH India, part of Publicis Groupe India, has introduced the FlexForward initiative to address the environmental impact of vinyl flexes used in Out-of-Home (OOH) advertising. The program...
View ArticleClik here to view.
8Bit Creatives & iQOO partner for Indian esports naming rights deal
8Bit Creatives the Indian esports and gaming talent management agency, has secured a sponsorship deal with iQOO, a performance smartphone brand. This agreement marks one of the largest naming rights...
View ArticleClik here to view.
BIG FM becomes official radio partner for 2024-25 Hockey India League
BIG FM has been named the Official Radio Partner for the 2024-25 Hockey India League (HIL). The partnership aims to expand the reach of hockey and ensure its presence across India, making the sport...
View ArticleClik here to view.
GroupM partners with IOAA for a greener future in outdoor advertising
GroupM, WPP’s media investment group, in collaboration with the Indian Outdoor Advertising Association (IOAA), has announced the formation of a dedicated task force committee to advance sustainable...
View ArticleClik here to view.
Hush Puppies onboards Vir Das as India ambassador
Hush Puppies, retailed by Bata India, announced that Vir Das is joining it as the brand’s ambassador. The announcement comes as Das becomes the first Indian to host the 52nd International Emmy Awards....
View ArticleClik here to view.
India’s Q3FY25 Hindi GBOC expected to grow 33% QoQ to INR 17 billion: Report
According to Karan Taurani of Elara Securities, Hindi gross box office collection (GBOC) is likely to grow 33% QoQ in Q3FY25 to INR 17 billion backed by the in-line performance of movies, Singham Again...
View ArticleClik here to view.
How advertising is (finally) embracing disability
For decades, advertising has served as a funhouse mirror, reflecting an idealised world where non-disabled perfection reigns supreme. This distorted reflection left little room for diversity in...
View ArticleClik here to view.
Apple’s holiday ad highlights technology’s role in connecting loved ones
For many living with disabilities, even the simplest acts, like connecting with a loved one, can feel distant, a silent struggle which often goes unnoticed by those without such challenges. Apple’s new...
View ArticleClik here to view.
Modern consumers value experiences over mere endorsements: Nishant Kedia of...
In the world of food delivery, standing out is no easy feat. The pizza delivery market, estimated to grow significantly in the coming years, is dominated by established players with deep pockets and...
View ArticleClik here to view.
Meta outlines its 2024 election integrity initiatives
Meta has published an overview of its election integrity initiatives, outlining its preparations for the 2024 U.S. Presidential Election and addressing challenges the company encountered. The...
View ArticleClik here to view.
Meta cracks down on scammers with tougher financial ad rules in Australia
Meta is implementing new verification requirements for financial services advertisements in Australia to address the growing issue of 'celeb-bait' scam ads, which use fake celebrity endorsements to...
View ArticleClik here to view.
OpenAI announces Kate Rouch as its first CMO
OpenAI has appointed its first Chief Marketing Officer (CMO), bringing in Kate Rouch from Coinbase. Rouch, who joined Coinbase in 2021 to lead global marketing and public relations, played an important...
View ArticleClik here to view.
YouTube’s latest AI tools help creators maximise video performance
YouTube is enhancing its Inspiration tab with advanced AI tools to help creators optimise content performance. Formerly known as the Research tab, the feature now suggests five AI-generated content...
View ArticleClik here to view.
Global ad market to grow 6.8% in 2024, reaching $772.4 billion: Dentsu report
Dentsu’s latest Global Ad Spend Forecasts reveal a projected 6.8% growth in global advertising spend for 2024, reaching $772.4 billion. This growth projection has been revised following the return to...
View ArticleClik here to view.
Shikhar Dhawan backed QUE names Satyajit Swain as Co-founder
QUE, the D2C eyewear brand backed by Shikhar Dhawan, has appointed Satyajit Swain as its new Co-Founder, with extensive experience in product management and global market strategy. Swain brings over a...
View ArticleClik here to view.
Swiggy's ad spend soars to Rs 605.3 crore in Q2 FY 2025, up 13.2%
Food delivery platform Swiggy has increased its advertising and promotional expenses by 13.2% to Rs 605.3 crore for the second quarter of fiscal year 2025, up from Rs 534.6 crore in the same period...
View ArticleClik here to view.
Quoraverse Bengaluru 2024: A recap of insights, networking, & innovation
The Bengaluru edition of 'Quoraverse: Unlocking Knowledge for Impact,' co-hosted by Social Samosa and Quora, brought together marketing leaders and industry experts for an evening of thought-provoking...
View ArticleClik here to view.
Prayag onboards Malaika Arora as brand ambassador
Prayag, the bath fittings and sanitary ware brand has announced Malaika Arora as its new brand ambassador. Arora will be the face of the brand, promoting its range of bath fittings and sanitary ware...
View Article