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Accenture and Adobe to co-develop industry-specific generative AI solutions
Through a strategic expansion of its relationship of more than 20 years, Accenture has been selected by Adobe to co-develop industry-specific solutions using Adobe Firefly, Adobe’s family of creative...
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How ACKO’s marketing injects humour in a fear-driven category
The insurance industry in India has witnessed fairly formulaic marketing strategies from companies over the past few decades. Up until a few years ago, it was a given that one would see a conventional...
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Adobe introduces GenAI tools for personalised marketing experiences
The Adobe Summit has launched a suite of innovations for the enterprise that will empower brands to deliver one-to-one personalization at scale through generative AI and real-time insights. Adobe’s...
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Brands applaud Thala’s diving catch with creatives
Indian Premier League 2024's Chennai Super Kings vs Gujarat Titans match saw the yellow team win by 63 runs. But the highlight of the match for CSK fans came when M S Dhoni took a stunning catch while...
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Publicis India names Aman Mannan & Shitu Patil as joint NCDs
In a bid to strengthen its creative leadership, Publicis India, a part of Publicis Groupe India, has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). In their new...
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Mahindra Auto’s latest ad urges women to never give up the driver’s seat
In celebration of Women’s History Month in March, we’ve seen a range of campaigns, spanning from preachy undertones to discount-heavy approaches. Amongst them, Mahindra Auto’s #WomenWithDrive has been...
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Maruti Suzuki appoints Partho Banerjee as Head of Sales & Marketing
Maruti Suzuki has rejigged its senior management. The automobile company has appointed Partho Banerjee as the new Head of Sales and Marketing. A 34-year veteran of the company, previously Banerjee led...
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Trust: The Ultimate Brand Currency
Branding in the modern era has evolved into a multifaceted endeavour that transcends the traditional realm of logos and slogans. In today's hyper-connected world, where consumers are bombarded with...
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Dell, Honda & Amazon are India's most trusted brands: TRA report
TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled DELL Laptops in the top spot retaining the title of India’s Most Trusted Brand for the fifth...
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73% of B2B sellers in India who exceed their targets use AI: LinkedIn Report
LinkedIn has released a new report, Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024, that shares practical tips on how sellers can maximise sales opportunities this year to boost revenue....
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W.A.Y.S. retains the digital mandate for RAI
W.A.Y.S. has retained the digital mandate for the Retailers Association of India (RAI). RAI has been associated with W.A.Y.S. since 2020 and they now enter their fourth consecutive year of...
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Upskilling, collaboration & building consumer trust: Samsonite’s Pradnya...
2024 began with the announcement of layoffs with Paytm letting go of over 1,000 employees across multiple units, including marketing and operations, as per reports. Similarly, Google laid off its...
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Brands bowl over creatives as Sunrisers Hyderabad beats Mumbai Indians
The 2024 Indian Premier League's Sunrisers Hyderabad (SRH) match against Mumbai Indians (MI), secured the orange team a remarkable 31-run victory despite MI's impressive five-time IPL champion...
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65% of brands boost MarTech spending: Report
Mirum India and VML, part of the WPP Group, launched the 'India MarTech & CommerceTech Report 2024' today. The report offers a comprehensive exploration of India's MarTech and CommerceTech...
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DisneyPlus unveils a refreshed logo
Disney has officially unveiled a fresh logo for DisneyPlus, a change that was first noticed by subscribers before the formal announcement. The new logo features a teal-ish glowing green colour,...
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Diving into the tank for clout: Shark Tank India’s changing outlook for...
Passing through the streets of Mumbai’s suburbs, one finds a recurring element in the local start-ups of the area. The popularity of Shark Tank India. Some have either just appeared on the platform or...
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Cleartrip appoints Tavleen Bhatia as the CMRO
Cleartrip, a Flipkart company, announces the appointment of Tavleen Bhatia as its new Chief Marketing and Revenue Officer (CMRO), effective April 1, 2024. Tavleen brings a wealth of experience and a...
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Brand collabs & nostalgic music: How Crew’s marketing strategy took off
Crew, the movie’s titular crew consists of Kriti Sanon, Tabu and Kareena Kapoor Khan who play air hostess in the heist-comedy. The all-woman-starring comedy flick is directed by Rajesh Krishnan and...
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Pfizer transfers global creative responsibility from IPG to Publicis
Pfizer has transferred its global creative responsibilities from Interpublic Group's FCB and IPG Health to Publicis, just 10 months after consolidating its business with the two holding companies, as...
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Best Social Media Brands, SAMMIE 2024: Nominations open now
In the ever-changing digital marketing landscape, Social Samosa returns with the sixth edition of the Best Social Media Brands Awards, SAMMIE 2024. This event shines a spotlight on brands that have...
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