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CRY launches ‘Girl Interrupted’ campaign to support girls' education
Child Rights and You (CRY) has unveiled its campaign, Girl Interrupted, under the larger umbrella of its ongoing Poori Padhai Desh Ki Bhalai campaign. This campaign is a call to address one of India’s...
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X hikes Premium+ subscription price by 170% in India
X, formerly twitter, has raised the price of its top-tier subscription service, Premium+, by 37.5%, marking the largest increase since the platform's acquisition by Elon Musk in 2022. In India, X's...
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Meta expands affiliate link options for global creators
Meta has introduced new features to help creators monetise through affiliate links on Facebook by making these links more visible within posts, including Reels, photos, videos, and text posts. The...
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Only 7% of digital marketing roles in 2024 were fully remote: Report
Kraftshala, the Indian edtech platform for marketing jobs, has unveiled its Digital Marketing Trends Report 2024, highlighting the surging demand for skilled entry-level digital marketers despite news...
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Threads in 2024: Key updates & milestones
In 2024, Threads, Meta’s microblogging platform, focused on building its presence and improving user experience through a series of updates and features. From rolling out trending topics and enhanced...
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How Samsonite Red built buzz on social media with a mystery identity
Samsonite Red, launched its India debut with a influencer-led campaign designed by Makani Creatives. The campaign centred around the enigmatic 'Sam Red,' a fictional persona that embodied the modern...
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Instagram tests feature to highlight missed stories from friends
Instagram is trialling a feature to help users view content from friends they may have missed. The social media platform is displaying unseen Story Highlights from mutual followers at the end of the...
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Delhi High Court stops Indian firm IKEY from using IKEA like Branding
The Delhi High Court has granted an interim injunction in favour of Swedish home furnishing giant IKEA in a trademark infringement suit against Indian company IKEY Home Studio. Justice Mini Pushkarna...
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Elon Musk’s xAI tests iOS app for Grok
Elon Musk’s artificial intelligence company, xAI, is testing a standalone iOS app for its chatbot, Grok, which was previously available exclusively to users of X, the platform formerly known as...
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Wipro elevates Ranjita Ghosh to Global Chief Marketing Officer
Wipro has named Ranjita Ghosh as its Global Chief Marketing Officer, effective February 1, 2025. In her new role, she will oversee all marketing activities across Wipro Limited's geographies, driving...
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YouTube to crack down on misleading clickbait videos
YouTube has announced plans to increase enforcement against videos featuring egregious clickbait, particularly those that mislead viewers about content related to breaking news or current events. The...
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Dabur files lawsuit against Patanjali over misleading Chyawanprash ads
Dabur has reportedly filed a lawsuit before the Delhi High Court, alleging that Patanjali Ayurved is running disparaging advertisements against its Chyawanprash products. The consumer goods company...
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vivo’s #SwitchOff campaign: Kids urge parents to rediscover joy beyond screens
In today’s tech-driven world, where smartphones dominate our daily lives, the balance between staying connected online and nurturing real-life relationships has become a crucial challenge. Addressing...
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Consumers are increasingly getting dissatisfied with bloatware and intrusive...
Fifteen years ago, Lava International emerged in a smartphone market dominated by global giants and burgeoning domestic players. It was a time when Indian consumers were just beginning to explore...
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#SS40Under40: Unveiling the list of nominees
Social Samosa’s #SS40Under40 returns, shining a spotlight on the visionaries revolutionizing Media, Advertising, and Marketing. In an industry driven by fresh ideas and bold strategies, #SS40Under40...
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UltraTech Cement transforms billion logos into AI and AR enabled home...
Building a home is a once-in-a-lifetime endeavor for 90% of Indians, requiring critical decisions that can often feel overwhelming due to a lack of reliable guidance. Recognising this sentiment,...
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Have you seen Amitabh Bachchan’s AI-powered holographic avatar at IDFC FIRST...
As technology continues to evolve, it’s not just changing what we do but how we connect with each other and the world around us. From automating daily tasks to building virtual spaces, technology has...
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Instagram updates 2024: Key features and enhanced safety for teens
With over 229 million users in India alone, Instagram remains a key platform for conversations around music, movies, trends, and brand interactions. As the platform continues to grow globally, 2024 has...
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Heartwarming Christmas Ads that stole the show this year
Christmas, celebrated on December 25th to commemorate the birth of Jesus Christ, has origins tied to early European winter solstice festivals like the Roman Saturnalia. In the fourth century, the...
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A new branding playbook: Gen Z, sustainability, & the art of packaging
Picture this, a Gen Z shopper scrolling on their phone, skipping ads that fail to resonate and pausing only when something is labelled as sustainable, personalised, or aesthetic. With attention spans...
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