Clik here to view.
Krishnarao Buddha bids farewell to Parle Products after 24 years
Krishnarao Buddha, former senior category head for marketing at Parle Products, has stepped down from his position after a distinguished tenure with the company. In this role, Buddha oversaw the...
View ArticleClik here to view.
Prasar Bharati offers 20% discount for DAVP agencies on WAVES OTT ads
Prasar Bharati has extended an invitation to all agencies empanelled with the Directorate of Advertising and Visual Policy (DAVP) to advertise on its OTT platform, WAVES. Agencies will receive a 20%...
View ArticleClik here to view.
India tops global app market with 25 billion downloads : Report
The State of Mobile 2025 Report by Sensor Tower reveals a significant surge in mobile monetisation, with global in-app purchase (IAP) revenue across iOS and Google Play reaching $150 billion in 2024,...
View ArticleClik here to view.
Advertisers question Meta’s commitment to protecting brands
Meta Platforms, under the leadership of CEO Mark Zuckerberg, has started revising its content moderation policies, a shift that has sparked concerns among advertisers about potential risks to brand...
View ArticleClik here to view.
Brands embrace patriotism through Republic Day creatives
Republic Day, celebrated on January 26th, marks one of India's most significant national holidays, commemorating the adoption of the Constitution of India in 1950. It is a day of pride, reflecting the...
View ArticleClik here to view.
1702 Digital bags mandate to boost uppercase's digital visibility
1702 Digital, the digital marketing agency has joined hands with uppercase, the travel gear brand. This collaboration is set to give Uppercase’s digital presence a boost, making it easier for travelers...
View ArticleClik here to view.
Nvidia suffers market loss as DeepSeek gains momentum
Shares of Nvidia experienced a plunge on Monday, shedding nearly $600 billion in market value following the release of an advanced AI model by Chinese firm DeepSeek. The unprecedented loss signals a...
View ArticleClik here to view.
The Art of dealmaking: Understanding the nuances of mergers and acquisitions
Among the several options available for business to expand their operations, Mergers and Acquisitions (M&A) stand out as a critical strategy to achieve business objectives in a relatively short...
View ArticleClik here to view.
Snapchat creators on balancing privacy & connection in the digital age
In today’s digital era of connections, sharing and staying secure can often feel like a balancing act. As users increasingly grapple with sharing with others while keeping their consent, transparency,...
View ArticleClik here to view.
Meta AI uses Facebook & Instagram data to tailor responses
Meta is rolling out improvements to Meta AI, its cross-platform chatbot, introducing a memory feature that allows the bot to remember details from user conversations. This update, which is available in...
View ArticleClik here to view.
Coldplay's concert on Disney+ Hotstar draws 83L views & 16.5Cr minutes of...
Disney+ Hotstar streamed Coldplay’s Music of the Spheres World Tour concert live from Ahmedabad, drawing 83 lakh views and 16.5 crore minutes of watch time. The concert attracted viewers from across...
View ArticleClik here to view.
Omnicom opens Hyderabad facility to strengthen India operations
Omnicom (NYSE: OMC) today announced it has expanded its 'Global Solutions Centers of Excellence' with the opening of a campus in Hyderabad. This follows Omnicom's opening of campuses in Bengaluru,...
View ArticleClik here to view.
Cheetos rolls out a new font using the non-dominant hand
If you're a Cheetos fan, you know the struggle of enjoying your favourite snack without getting your hands covered in that pesky cheese dust, affectionately known as Cheetle. According to Cheetos, a...
View ArticleClik here to view.
Emami’s ad spend jumps to ₹175.7 Cr as revenue rises 17.8% QoQ
Emami Limited reported a 6% year-over-year increase in advertising and promotional expenses for the third quarter of fiscal year 2025, with spending rising to ₹175.7 crore from ₹165.7 crore in the same...
View ArticleClik here to view.
Parinda Singh appointed Head of Marketing for SPNI's Hindi movie cluster &...
Sony Pictures Network India has appointed Parinda Singh as the new Head of Marketing for its Hindi movies cluster and Sony Marathi. Singh, who shared the news on LinkedIn, expressed her readiness to...
View ArticleClik here to view.
FanCode names Ashish Naik as Head of Ad Sales
FanCode, the sports streaming platform, has appointed Ashish Naik as the Head of Ad Sales. Based in Mumbai, Naik will lead the platforms' ad-sales division, focusing on driving sales strategies,...
View ArticleClik here to view.
94% of top websites unprepared for DPDPA’s strict consent mandates : ASCI
To commemorate Data Privacy Day, the Advertising Standards Council of India (ASCI) Academy, in collaboration with PSA Legal and Tsaaro Consulting, has released a comprehensive white paper titled...
View ArticleClik here to view.
LinkedIn tests real time News Banner in India
LinkedIn, the professional networking platform, announced on Tuesday that it is trialling a new ‘news banner’ feature in India. The initiative aims to help professionals stay informed about timely news...
View ArticleClik here to view.
Marathon marketing: How brands are leveraging the running culture
Over the past two decades, India has experienced a significant surge in marathon participation. The number of registered runners has escalated from approximately 10,000 in 2004 to 2.5 million by 2025....
View ArticleClik here to view.
Television advertising soared by 14% in 2024 : Report
The year 2024 marked a significant resurgence in television advertising, with ad volumes growing by 14% compared to 2020, according to the latest report by TAM AdEx. This growth was driven by key...
View Article