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QYOU Media’s Chtrbox files for IPO
QYOU Media Inc. has announced that its subsidiary, Chatterbox Technologies Limited, has filed for an initial public offering (IPO) on the SME Platform of the BSE Limited (BSE), marking India's first...
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Champions Trophy’s contrasting markets and brands’ big media bets
The single biggest and only ICC tournament being played this year, the ICC Champions Trophy 2025, is underway and simmering up to be a worldwide spectacle. Co-hosted by Pakistan and the UAE, this...
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Social Panga launches a new influencer marketing vertical
Social Panga, the integrated creative and digital marketing agency, has announced the launch of The Viral Union (TVU), a dedicated influencer marketing vertical. Led by Sudarshan Kailash, The Viral...
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Zouk ropes in Kriti Sanon as brand ambassador
Zouk, the Indian lifestyle brand, has appointed Kriti Sanon as its brand ambassador. Recognised for her style and association with modern Indian fashion, Sanon reflects the brand's focus on combining...
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Umeish Shashidharan appointed as Hashtag Orange's Vice President, Media
Hashtag Orange, a digital native advertising agency announces the appointment of Umeish Shashidharan as Vice President of Media. This move, in line with the agency’s vision for growth, aims to...
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Ritu Sharda joins Pravis as Partner and Chief Creative Officer from Oglivy
Pravis, a tech-first growth marketing agency, has appointed Ritu Sharda as its partner and Chief Creative Officer. With over two decades of experience in the industry, Sharda is one of India’s most...
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Social Samosa Superwomen Tenth Edition: Nominations Now Open!
Social Samosa returns with the tenth edition of #Superwomen, a platform dedicated to recognise and celebrate women and non-binary professionals who are pushing boundaries, challenging the status quo,...
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Perplexity introduces Comet, an AI-powered web browser
Perplexity has hinted at the launch of its new web browser, Comet, and is now allowing interested users to sign up for early access. Aravind Srinivas, Perplexity's Co-founder and CEO, described Comet...
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AI has changed the SEO playbook: What’s next for marketers?
Two years ago, if you were in the market for a smartphone and had a set budget, the first thing you would do after consulting with your tech-savvy friends was Google it. For decades, searching for...
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YouTube to reduce disruptive mid-roll ads
YouTube is updating how mid-roll ads appear in videos to enhance the viewing experience while helping creators earn more revenue. Starting May 12, the platform will reduce the number of ads placed at...
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Titan partners with Qoruz to strengthen data-driven influencer marketing
Titan Company Limited has further deepened its collaboration with Qoruz, an influencer marketing intelligence platform, to drive more effective and data-backed influencer campaigns. This partnership...
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HC denies priority to plea seeking ban on AI chatbot DeepSeek
The Delhi High Court on Tuesday, February 25, 2025, declined an urgent hearing on a plea seeking a ban on DeepSeek, an AI chatbot developed by Chinese entities, in India. A bench comprising Chief...
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Pooja Sahgal appointed as Global CMO at IGI
The International Gemological Institute (IGI) has named Pooja Sahgal as its Global Chief Marketing Officer. Bringing over 35 years of experience, Sahgal has a background in marketing, branding, and...
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Reliance eyes IPL monetisation with neuroscience-driven ads
Mukesh Ambani’s Reliance Group is intensifying efforts to monetise the Indian Premier League (IPL) after finalising an $8.5 billion media merger with Walt Disney, Reuters reported on Tuesday. The...
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Tanmay Prusty joins Crompton Greaves Consumer Electricals as CMO
Crompton Greaves Consumer Electricals has appointed Tanmay Prusty as its Chief Marketing Officer, effective February 24, 2025. The company announced the appointment in an exchange filing, stating that...
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Beyond the sacred: An advertising gala at the Maha Kumbh Mela
You know how advertising loves a good bandwagon? Whether it’s the Cricket World Cup, the Olympics, or even Valentine’s Day, brands are always on the lookout for moments to shine. But this time, the...
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Spikes Asia’s Innovation category shortlists announced; India secures four...
India has secured four shortlists in the Innovation category at Spikes Asia 2025, making up a significant portion of the 11 shortlisted entries. Amongst them, Dentsu Creative India and Leo Burnett...
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Taboola unveils Realize, an AI-powered performance platform
Taboola has announced a new focus beyond native advertising and a powerful new technology platform called Realize. It is an industry-first platform that specialises only in performance outcomes at...
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Lifebuoy marks its new chapter at the Mahakumbh Mela
For generations, Lifebuoy has been more than just a soap. It has been a part of Indian homes, passed down like a habit across generations, from when hygiene was just an afterthought to today, when it...
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Meta considers standalone app for Instagram Reels
Instagram is reportedly considering launching a standalone app for Reels, according to a report by The Information. The move, discussed by Instagram chief Adam Mosseri with staff, suggests the platform...
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