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Uorfi Javed dresses up as bread for the collaboration with The Health Factory
The Health Factory announces its latest collaboration with actor Uorfi Javed. This partnership marks a significant step in the brand's mission to inspire healthier eating habits by advocating for the...
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Publicis Groupe announces modifications in its governance structure
Publicis Groupe has announced a proposed change to the company’s governance, that will be put to a shareholder vote at its Annual General Meeting on 29th May 2024. Publicis has experienced sustained...
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Goafest 2024 and ABBY Awards relocate to Mumbai due to Lok Sabha Elections
Keeping in mind the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have taken a conscious and collective decision to host Goafest...
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Sunil Narula on how Panasonic Life Solutions India engages consumers through...
India’s Electrical Materials market was valued at USD 6550.3 million in 2022 and is anticipated to project growth of 13.82% through the forecast period of 2024 to 2031. Although the products are...
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Meta rolls out its upgraded AI assistant powered by Llama 3
Meta has rolled out an upgraded version of its AI assistant, powered by Llama 3. Built with Meta Llama 3, Meta AI is readily available on users' phones, at no cost. It can be accessed on various...
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Harikrishnan Pillai and Manish Solanki of TheSmallBigIdea on scaling globally
In large boardroom meetings, often there is someone in one of the corners who diverts the discussion off topic and talks about healthcare, sports, movies, or some personal anecdote–something very...
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Cannes Lions unveils its 2024 programme
The Cannes Lions International Festival of Creativity’s 2024 extensive content programme will showcase more than 150 hours of content, with around 500 speakers from across the spectrum of creativity....
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Disney's Venke Sharma joins Sprinklr
Venke Sharma joined Sprinklr as VP - Global Head of Product Strategy. He will be responsible for refining the product narrative for Sprinklr Insights and improving GTM, simplifying implementation and...
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Media.Monks India onboards Shouvik Roy as Chief of Brand Marketing
Media.Monks India has appointed Shouvik Roy as the Chief of Brand Marketing to spearhead business transformation. Bringing his experience and entrepreneurial spirit to the table, Roy assumes the...
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Iconic onboards ODN for e-commerce content management
ODN (‘Open Doors Now’) has bagged the e-commerce creatives and content mandate for the E-commerce platform ‘Iconic’ along with their in-house brand Iconic and international luxury brands including...
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Svish onboards Shikhar Dhwan as brand ambassador
Svish, a D2C brand in men’s grooming and hygiene has announced its collaboration with Shikhar Dhawan. Dhawan will assume the role of a brand ambassador and invest in the brand. Talking about the...
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Agnello Dias joins Spinach Experience Design as Co-founder
Agnello Dias, the former Creative Chairman of Dentsu and Co-founder of TaprootDentsu has joined Spinach Experience Design as Co-founder. Eshani Kumbhani, Co-founder at Spinach Experience Design,...
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Ecom-Gaming dominates ad volumes in IPL 17 with 18% share: TAM Report
TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 31 matches of IPL 2024. According to it, during IPL 17 (2024), the count of...
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Brands creatives encourage citizens to exercise their right to vote
India's general elections, known as the Lok Sabha Elections, are a significant event in the country's democratic process. These elections determine the composition of the Lok Sabha, the lower house of...
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MasterChow appoints Chef Ranveer Brar as its brand ambassador
MasterChow announces its partnership with celebrity chef Ranveer Brar as its brand ambassador. This strategic collaboration aims to position MasterChow as the go-to destination for 'Asli Chinese'...
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Challenges of diminishing margins in the advertising business
There was a time in the golden era of advertising during the late last century (1975-1995) when high ranking management graduates straight from leading management institutes like the IIMs, XLRI used...
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Havas Worldwide India strengthens its creative team with new appointments
Havas Worldwide India, the creative agency of Havas India, has strengthened its creative team with the appointment of Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative...
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The Good Glamm Group's Sukhleen Aneja to move on
According to media reports, Sukhleen Aneja, Chief Executive Officer (CEO) of The Good Glamm Group, is slated to depart from her role in July 2024. Aneja, who joined the direct-to-consumer (D2C) brand...
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Meta AI blocks certain election-related queries in India
Meta has begun filtering out specific inquiries within its chatbot as the Indian general elections commenced. Last week, Meta initiated trials of its AI chatbot in India across WhatsApp, Instagram,...
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OpenAI onboards Pragya Misra as its first hire in India
OpenAI has hired Pragya Misra as its Head of Government Relations in India, as reported by Bloomberg. This comes amidst the General Lok Sabha elections, where AI regulations are under scrutiny. With a...
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