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Brands turn the QWERTY keyboard into a moment marketing trend
When it comes to creative marketing, brands are turning to a place you might not expect - the QWERTY keyboard. Who would've thought that something so ordinary could turn into such clever advertising?...
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Agency Feature: All you need to know about Digixpressions
Who are we? Digixpressions is a digital advertising and marketing company providing services such as digital intelligence, search engine optimization, performance marketing, influencer marketing,...
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Thinkin' Birds Communications bags the digital media mandate for Royal Empire
Thinkin' Birds Communications, a creative communications agency has bagged the digital media mandate for Royal Empire by MB Infra, a real estate developer in Maharashtra. This strategic collaboration...
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India's current AI user base of 724 mn set to grow by 6% YOY: Kantar AI study
Internet in India is democratized and widely used; but now the country sits on the cusp of an AI revolution. ICUBE data shows that AI is already touching the lives of nine in 10 internet users in...
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Kulfi Collective appoints Divya Karani as Chairperson and Executive Director...
Kulfi Collective, functioning at the intersection of content, community and culture, has announced the appointment of Divya Karani as Chairperson and Executive Director of its Board. Karani's...
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Nishant Kedia of Rebel Foods on crafting customer experiences in the digital...
Restaurant major Rebel Foods houses a diverse portfolio of brands including Wendy's, Faasos, The Oven Story, Behrouz Biryani, and Mad Over Donuts, among several others. While each of these brands have...
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Amul celebrates women-dairy farmers with an innovative campaign
In an initiative to recognize the heroes of rural India, Amul presents 'Floating Stories,' a campaign highlighting the journey of women dairy farmers who have overcome challenges and changed their...
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X to launch a TV app for video content
X, the platform previously known as Twitter, is set to introduce a dedicated TV app for videos uploaded to the social network. CEO Linda Yaccarino announced that the app will provide 'real-time,...
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boAt onboards Yashasvi Jaiswal as brand ambassador
boAt has signed cricket prodigy, Yashasvi Jaiswal as its new brand ambassador. This partnership reinforces boAt's commitment to empowering young athletes and celebrating their journeys to success....
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LS Digital appoints Vishal Sharma as DVP, Media Buying & Trading
LS Digital, a leading independent digital marketing transformation (DMT) company, has made a strategic move by appointing Mr. Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying and...
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WhatsApp to introduce offline file sharing feature
According to WABetaInfo, WhatsApp is reportedly developing a new update that could streamline file sharing for users, even without an internet connection. The messaging platform is working on a...
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Farmley gets meme-savvy for IPL season
Farmley has launched its latest social media campaign called ‘We Don't Have An IPL Campaign’. Instead of diving into the mania of IPL promotions, Farmley's social media feeds have become the go-to...
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Many marketing organisations lack strong first-party data to power their own...
Despite Gen AI’s commercial promise, most organisations aren’t using it yet. 90% of marketing and sales leaders think their organisations should be using AI often, while 60% said their organisations...
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A marketing battle between time and targeting: IPL vs Elections
In a country where politics and Cricket reign supreme, the clash between the IPL and The General Elections is not just a scheduling conflict; it is a battle for the hearts and the minds of millions....
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JioCinema launches new ad-free premium plan
Solving for key consumer interruptions such as device restrictions, low-quality video and high-cost subscription plans, JioCinema announced its new subscription offering, ‘JioCinema Premium’. The new...
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Sociowash bags the digital marketing mandate for Antara Senior Care
Sociowash has won the digital marketing mandate for Antara Senior Care in a multi-agency pitch. Sociowash aims to enhance Antara Senior Care's digital presence and increase its brand awareness. The...
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The Content Lab restructures; unveils three verticals
In response to the evolving needs of the digital landscape, The Content Lab announced a strategic restructuring initiative that brings different solutions under focussed silos; Stir (Digital &...
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Taboola unveils a new offering for advertisers to drive performance campaigns
Taboola, a brand powering recommendations for the open web, has announced Taboola Select, a new offering created for large advertisers that provides access to a curated selection of Taboola's premium...
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Women working with gender equality leading organisations have 3x higher...
Deloitte has unveiled the fourth edition of its ‘Women @ Work: A Global Outlook’ which continues to examine some of the critical workplace and societal factors that have a profound impact on women’s...
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BFSI sector directs 70% of ad volume towards CTV platforms for IPL 2024:...
mFilterIt has recently released an advertisement report on IPL 2024. The company has been closely monitoring the developments, analyzing the influential players on the advertising front, and bringing...
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