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Social Beat bags digital mandate for Juicy Chemistry
Juicy Chemistry has assigned its digital mandate to Social Beat. The agency will drive brand awareness and consideration across Juicy Chemistry’s product portfolio with creative, innovative, and...
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DigiCert onboards Atri Chatterjee as Chief Marketing Officer
DigiCert has announced the appointment of Atri Chatterjee as Chief Marketing Officer. As CMO, Chatterjee will lead the global marketing organization to promote the DigiCert brand, including the...
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Ecom-Gaming dominates ad volumes in IPL 17 with 16% share: TAM Report
TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 39 matches of IPL 2024. According to it, during IPL 17 (2024), the count of...
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Bombay Shaving Company's ad mentioning Prachi Nigam sparks an online debate
Prachi Nigam achieved an impressive score of 98.5% in Uttar Pradesh's Class 10 board exam, earning praise on social media. However, the positivity quickly turned to negativity as trolls mocked her for...
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Saumya Baijal joins Virtue Worldwide as Director of Brand Strategy
Virtue Worldwide, a creative agency powered by VICE Media Group announces the appointment of Saumya Baijal as Director of Brand Strategy, further strengthening its leadership team in India. Saumya...
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Brand Visage Communications wins the digital marketing mandate for Fab...
Brand Visage Communications wins the digital marketing mandate for Fab Essentials by Fabindia. The partnership between BVC Delhi and Fab Essentials following a multi-agency pitch, will harness the...
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Elon Musk announces possibility of ad revenue suspension on X for creators...
Elon Musk, CEO of X, has issued a warning stating that some creators will have their ad revenue sharing paused due to a pending investigation to look into the use of bots to spam likes, replies, and...
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Art-E plans to double workforce in the coming quarter
Art-E MediaTech, an integrated marketing and technology agency has announced its robust plans to double its team size. As part of the hiring and growth strategy, the agency will double the employee...
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A lost cause: What makes a social awareness campaign truly successful in...
How can a brand raise awareness about cancer? While recent examples would go to show it can be done by creating fake scenarios like the controversial Poonam Pandey cervical cancer gimmick, there are...
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Abby Awards 2024 announces Pallavi Chakravarti, Raj Kamble and Mayuri Nikumbh...
Pallavi Chakravarti, Founder and CCO of Fundamental, Raj Kamble, Founder & CCO of Famous Innovations and Mayuri Nikumbh, Head of Design at Conran Design, join as Jury Chair for Diversity, Equality...
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Leo Burnett India appoints Anirban Roy as Chief Strategy Officer
Leo Burnett India, part of Publicis Groupe India has strengthened its senior leadership team with the appointment of Anirban Roy as Chief Strategy Officer. Roy will report to Amitesh Rao, CEO, of Leo...
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BSH Home Appliances India appoints Pinaki Gupta as the Head of Brand Marketing
BSH Home Appliances Pvt. Ltd. has appointed Pinaki Gupta as the Head of Brand Marketing. In his new capacity at BSH Home Appliances, Pinaki will lead the charge in crafting innovative brand...
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IPL campaigns 2024: A star-studded affair with a mix of quirky storytelling
The Indian Premier League, a prominent sporting event and an annual extravaganza for advertisers, has commenced with a range of brands unveiling their IPL campaigns for 2024 including official...
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Jajabor Brand Consultancy and Australia’s Evolved Group launch a joint venture
Jajabor Brand Consultancy and Evolved Group have partnered to launch a joint venture called AD VITAM. Evolved Group which has worked with some brands across the globe including Google, YouTube,...
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How brand Rahul Gandhi is reinventing itself to overcome the ‘Pappu’ stereotype
French philosopher and cultural critic Jean Baudrillard in his book Simulacra and Simulation examined how contemporary politics is influenced by mass media and consumerism. He argued that politicians...
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Tata, Angel One, & Amul are the top 3 most recalled brands of IPL 2024: Report
According to data released by SCORE, an ad effectiveness measurement solution offered by Synchronize India and Unomer, Tata, Angel One, and Amul have secured top 3 their positions as the Top 3 most...
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OpenAI extends ChatGPT Memory feature to paid subscribers worldwide
OpenAI introduced a new feature called Memory in February, enabling ChatGPT to retain queries, prompts, and customisations for users. Initially accessible to a limited audience, Memory is now open to...
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Meta unveils its bonus program for creators on Threads
To boost engagement, Meta is running a limited-time bonus program for Threads. Recently, many accounts have talked about the program, with Meta confirming that invited creators have unique...
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Infinity Advertising appoints Satyendra Mallik as CEO
Infinity Advertising Services, an integrated advertising and communication organisation, has appointed Satyendra Mallik as its new Chief Executive Officer. Mallik is an industry veteran, with over two...
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Google lays off its Python team to cut costs for cheaper labour
Google recently laid off several employees, focusing on its Python section, where the entire team was let go as part of Google's strategy to cut costs by hiring less expensive labour outside the...
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