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Laneige onboards Sara Tendulkar as its brand ambassador
Laneige has introduced Sara Tendulkar as its brand ambassador in India. Sara Tendulkar, brand ambassador, Laneige India, commented, “I am thrilled to be part of Laneige's family. As someone with a...
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Brand Street Integrated acquires 3% Collective
Brand Street Integrated, a digital marketing agency, has declared its acquisition of 3% Collective. This strategic initiative signifies a pivotal moment in the trajectory of both entities, as they...
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Infectious Advertising’s Nisha Singhania & Ramanuj Shastry on creating an...
On April 1st, 2013, amidst the playful spirit of All Fools Day, Infectious Advertising emerged from humble beginnings — on top of a garage. For Nisha Singhania, CEO & Managing Partner of...
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Inside BJP’s marketing strategy for Lok Sabha Elections 2024
The 2024 general elections are already underway with multiple voting phases being carried out across the country. While the results of the biggest democratic elections in the world will be announced...
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UnFoldMart wins digital marketing mandate for DocTrePat
UnFoldMart has announced its strategic collaboration for digital marketing mandate with DocTrePat. With an understanding of consumer behaviour and market dynamics, UnFoldMart aims to propel...
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Varun Mundra elevated to Senior VP of Marketing at Motilal Oswal Financial...
Varun Mundra has been promoted to Senior Vice President of Marketing at Motilal Oswal Financial Services Limited. He previously worked as Vice President of Brand & Product Marketing at the...
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Culinary Brands’ Mayur Hola joins Swiggy as VP Brand
Mayur Hola has been appointed as VP - Brand at Swiggy. Hola has updated his LinkedIn profile with the latest development. He used to be the Chief Marketing Officer at Culinary Brands where he looked...
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Chimp&z Inc acquires Yellophant Digital
Mumbai-based ROI-focused agency Yellophant Digital, started by Preksha Sheth, Angad Singh Manchanda, & Lavinn Rajpal in 2020 to cater to startups and SMEs, has officially been acquired by the...
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39.6% identify data analytics as crucial for retention marketing: Report
WebEngage has launched its 'State of Careers in Retention Marketing' Report, a comprehensive study on the evolving landscape of careers in retention marketing. In a continuously evolving market, where...
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AWS announces general availability of its gen AI assistant, Amazon Q
Amazon has announced the expansion of its enterprise-focused AI assistant, Amazon Q. Launched in November 2023, this AI chatbot was crafted to provide both generative and analytical support based on...
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Cannes Lions unveils its 2024 shortlisting jury members; featuring six Indians
Cannes Lions has unveiled the lineup of global experts from various creative fields who will be responsible for shortlisting top-notch creative work at the upcoming festival in June. From June 17 to...
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Ecom-Gaming dominates ad volumes in IPL 17 with 14% share: TAM Report
TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 48 matches of IPL 2024. According to it, during IPL 17 (2024), the count of...
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Goafest 2024 brings back Advertising Rocks
Goafest 2024 is set to bring back 'Advertising Rocks', an initiative that offers a unique platform for India's Advertising, Media, and Marketing community to showcase their musical talents. Embracing...
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Effectively using AI in IPL campaigns
Virat Kohli's dismissal during the recent IPL 2024 match against KKR in a controversial decision, sparked outrage. Despite protests over a potential no-ball, when Kohli was given out on a full toss...
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The Womb Communications appoints Anurag Gupta as CEO
The Womb Communications has announced the onboarding of Anurag Gupta as its Chief Executive Officer, taking over the role on Thursday, the 2nd of May, marking a key leadership development for the...
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Carat India bags the integrated media mandate for Meesho
Carat India has bagged the integrated media mandate for Meesho, following a multi-agency pitch win with the account being serviced from the agency’s Bangalore office. As per the mandate, Carat, the...
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Infectious Advertising launches its content arm
Infectious Advertising, an independent agency has launched its content arm - Epidemik Content - with veteran Industry Producer Shabbir Motiwala at the helm. Epidemik Content will be delivering...
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AdLift bags the SEO mandate for Triveni Turbine Limited
AdLift, a global digital marketing agency, has received the mandate for handling Search Engine Optimization solutions for Triveni Turbine Limited (TTL), a corporation with core competencies in...
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FCB Interface wins the creative mandate for Philips Home Appliances
FCB Interface has won the creative mandate for the Philips Kitchen Appliances and Philips Garment Care business of Versuni India Home Solutions Limited (formerly Philips Domestic Appliances India...
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QUE onboards Shikhar Dhawan as brand ambassador
QUE, an upcoming premium eyewear brand, has announced a strategic collaboration with Indian Cricketer Shikhar Dhawan. Dhawan joins QUE not only as an investor but as a partner & brand ambassador....
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