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OpenAI develops new tools to detect AI-generated images
OpenAI has introduced innovative tools to identify and track content generated by its DALL-E AI image generator. In a recent blog post, the company announced the development of new methods to verify...
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BFSI sector's digital ad impressions see 40% surge in 2023: TAM report
TAM India's 2023 cross-media advertising report for the BFSI (Banking, Financial Services, and Insurance) sector compares advertising trends across television, print, radio, and digital platforms. In...
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inDrive announces Vikrant Massey as its first-ever brand ambassador
inDrive has announced the onboarding of Vikrant Massey as its first-ever brand ambassador for its ride-hailing business in India. As the new brand ambassador, Vikrant Massey will actively be involved...
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Madan Bahal, Prateek Bhardwaj, and Amit Sharma appointed as Jury Chairs for...
Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures...
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A&M leaders thank their mothers with heartwarming campaigns
As Mother's Day approaches, I can't help but take a moment to truly appreciate the incredible impact mothers have had on our lives. Reflecting on my own journey, I think of the time when my mother, a...
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Mother's Day campaigns 2024 celebrate the different aspects of motherhood
No matter how old we get, there's something uniquely comforting about a mother's presence. Whether it's coming home after a long day or just needing a reassuring voice on the other end of the phone,...
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Casagrand onboards Kareena Kapoor Khan as its brand ambassador
Casagrand, a real estate developer from South India, has onboarded Kareena Kapoor Khan as its brand ambassador. In line with this, the company has also rolled out a 360-degree marketing campaign...
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Superwomen 2024: It’s a wrap!
In a world where women continue to break barriers and redefine success across various domains, Social Samosa's Superwomen Awards celebrated the outstanding achievements and contributions of women in...
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Abhinay Bhasin joins dentsu as SVP - Product & Technology
Abhinay Bhasin has joined dentsu as the Senior Vice President of Product and Technology. Prior to this, he led ProfitWheel as head of product marketing. Before he joined ProfitWheel, Bhasin was the...
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Marketing lessons in Better Things and the ‘un-motherly’ side of motherhood
Mothers are individuals. Regardless of whether you have or have not heard this or if it sounds passé, it is often the subject of glaring ignorance. Everything about motherhood is often a...
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Boldfit unveils its new logo and identity
Boldfit has unveiled its new logo which represents the company's dedication to inspiring individuals on their fitness journey.Titled, The Flex, the new logo showcases modernity and dynamism. With a...
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Amazon Ads unveils three new ad formats for streaming Prime Video
Ahead of Amazon’s debut upfront presentation on May 14 at Pier 36 in New York City, Amazon Ads has unveiled new interactive and shoppable ad formats for Prime Video with remote-enabled capabilities...
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Apple's iPad Pro ad seems to echo LG's 2008 campaign
Apple's latest iPad Pro ad has sparked controversy due to its depiction of various items being crushed in a hydraulic press to reveal the sleek tablet underneath. Critics argue that the underlying...
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WhatsApp unveils major design refresh with darker Dark Mode and enhanced user...
WhatsApp has unveiled a significant overhaul to its mobile app design, featuring enhancements like an even darker mode, a sleeker appearance, and platform-specific optimizations for both Android and...
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Kotak Mahindra Life Insurance raises a heartfelt toast to all moms this...
Mother's Day is universally celebrated on the second Sunday of May. However, when someone showers us with unconditional love and makes our lives easier every single day, shouldn't they be celebrated...
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Omnicom Media Group India appoints Rita Verma as its Chief Talent Officer
Omnicom Media Group India has appointed Rita Verma as the organization’s new Chief Talent Officer. With a career spanning over 22 years in Talent Development, Leadership Development, Culture Building...
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Wondrlab appoints Ritika Malhotra as Head of Digital
Wondrlab Network has announced the appointment of Ritika Malhotra as the Head of Digital, further strengthening its leadership team. Malhotra brings over a decade of experience in digital advertising,...
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Sex, lies and advertisements
A crucial piece of Indian law that controls the promotion of pharmaceuticals and magical cures is the Drugs and Magical Remedies (Objectionable Advertisements) Act, 1954 (DMRAA). The DMRAA was enacted...
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Google partners with Airtel for cloud and GenAI solutions in India
Bharti Airtel and Google Cloud announced a strategic collaboration aiming to deliver advanced cloud solutions to businesses throughout India. This strategic alliance aims to expedite the adoption of...
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FCB India appoints Mayuresh Dubhashi as CCO
FCB India, part of the FCB Group agencies in India, today announced the appointment of Mayuresh Dubhashi as the new Chief Creative Officer. Mayuresh Dubhashi brings a wealth of experience to his new...
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