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Goafest 2024: Adaptability and Innovation; the cornerstones of a future-ready...
Another knowledge seminar at Day Three of Goafest 2024 was presented by Malayala Manorama in association with MIQ. The seminar was titled Adaptability and Innovation; the cornerstones of a...
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Goafest 2024: Evolving market landscape; navigating the new normal
On day three of Goafest 2024, a knowledge seminar was presented by Google, in collaboration with the ISA and themed Evolving Market Landscape: Navigating The New Normal the panel consisted of Shashank...
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Goafest 2024 Day 3: Leo Burnett India bags Creative Agency of the Year
On day three of Goafest 2023, ABBY Awards celebrated work across Creative, Brand Activation & Promotions, Branded Content & Entertainment, Video Craft and Health. A total of 3 Grand Prix, 35...
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AdSpot: Dream11, Wakefit, Google Gemini, Uber Eats and more
Amidst the storm of advertisements and brand campaigns releasing each week, a few of them truly stood out and captured our attention through their creativity, compelling messages, or unique approach...
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Omnicom Media Group India appoints Rabe Iyer as Chief Media Officer
Omnicom Media Group India has announced the appointment of Rabe Iyer as its Chief Media Officer. With over two decades of experience across the media and agency ecosystem, Iyer holds extensive...
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The Womb Communications appoints Heval Patel and Dhaval Jadwani as Joint...
In a significant leadership progression, Heval Patel and Dhaval Jadwani, two company veterans, have been named joint COOs of The Womb Communication. Explaining this move, Navin Talreja and Kawal...
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Zomato cheers for India in its cricket World Cup campaign
In a bid to create excitement around the upcoming Cricket World Cup, Zomato has unveiled yet another captivating an ad film as part of its ongoing ‘Match Ho Toh Zomato’ campaign. Featuring brand...
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How cognitive biases may be shaping consumer behaviour
The Point-Of-Purchase has always been a war zone. From the ancient by-lanes of Delhi’s bazaars to modern high street malls to e-com portals to local markets, thousands of products & brands are...
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Pan masala continues to be the biggest advertiser in IPL 17: TAM Sports
TAM India's latest commercial advertising report provides an in-depth analysis of the advertising trends observed during IPL 16 and IPL 17, covering all 74 live matches across these two IPL seasons....
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FCB Kinnect sends HDFC Bank, Lenovo and Tata.ev campaigns to Cannes 2024
This year FCB Kinnect is sending three campaigns for the Cannes Lions 2024 — HDFC Bank - Lulumelon EOSS, Lenovo - Brave New Art and Tata.ev - Perry Powerful Punch. These campaigns are set to compete...
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Dream11's T20 World Cup campaign captures mothers' support for team India
Dream11 has launched a new campaign for the T20 World Cup, titled 'Yeh Sabka Dream Hai'. The campaign captures the solidarity of the whole country in support of Team India and the collective hope and...
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Greenday's Better Nutrition onboards PV Sindhu as its brand ambassador
Greenday's ‘Better Nutrition’ brand has announced the onboarding of PV Sindhu as their brand ambassador. As part of this collaboration, they aim to speak about combating micronutrient deficiencies in...
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Understanding mental health policies & initiatives in a few ad agencies
In the demanding world of advertising, where creativity clashes with tight deadlines and high client expectations, mental well-being often gets overlooked. Despite the industry’s "work hard, play...
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Pond's Skin Institute onboards Kiara Advani as brand ambassador
Pond’s Skin Institute has announced the onboarding of Kiara Advani as its latest brand ambassador. With Kiara Advani making a comeback as the face of the brand, Pond’s Skin Institute aims to...
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Quoraverse closes the curtains on Mumbai, gears up for Bengaluru
Quoraverse, a three-city conference designed for marketing professionals, strategic visionaries, and creative luminaries to delve into the art of engagement through Quora Ads, successfully wrapped up...
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Instagram pilots its trial reels feature for creators
Instagram is piloting a new feature that lets creators experiment with reels without them being displayed on their profiles. This move could give the social network an advantage over TikTok by...
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Case Study: How CaratLane's tech-led campaign engaged consumers through...
In February, CaratLane launched a campaign called Postcards, which allowed users to embed heartfelt video messages into rings, creating a unique and lasting gifting experience. This tech-led campaign...
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Cloud TV appoints Pitchfork Partners as its communication partner
Cloud TV has appointed Pitchfork Partners Strategic Consulting as its new communication partner. With this appointment, Pitchfork Partners will spearhead marketing communications and social media...
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Asymmetrique appoints Urvashi Khanna as VP of Content and Brand Solutions
Asymmetrique, a Mumbai-based marketing solutions agency has announced the appointment of Urvashi Khanna as Vice President of Content and Brand Solutions. Having begun as a journalist at UTVi, Khanna...
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Edelweiss Tokio Life Insurance rebrands; unveils new logo
Edelweiss Tokio Life Insurance has rebranded to 'Edelweiss Life Insurance' underlining its focus on innovation, simplicity, and a new-age approach to insurance. This transformation undertaken over...
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