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SW Network's YouthBeat bags the youth marketing mandate for Pizza Hut
YouthBeat, the youth marketing wing of SW Network, has recently secured the youth marketing mandate for Pizza Hut. Having won the mandate through a rigorous multi-agency pitch, SW Network’s Delhi...
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SoCheers sends three Amazon miniTV campaigns to Cannes Lions 2024
SoCheers is sending three campaigns at Cannes Lions 2024, all for Amazon miniTV. The campaigns include "Badtameez Dil," "Hunter: Tootega Nahi Todega," and "Half CA - ITR." These campaigns will compete...
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Jurors share key insights on evaluating Cannes Lions entries
In 1954, the first International Advertising Film Festival took place in Venice, with fourteen countries and 187 entries vying for the lion-shaped trophy inspired by the iconic statue in St Mark's...
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RCB topped the IPL 2024 roster with 10.7 million mentions: Report
Interactive Avenues, the digital arm of IPG Mediabrands India, has launched its report titled, "IPL 2024: Unveiling The Fan Pulse", an exhaustive social media listening report with unique insights...
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Kunal Dubey joins Wakefit as CMO
Cleartrip's ex-CMO, Kunal Dubey has joined Wakefit as its new Cheif Marketing Officer. He made this announcement via a LinkedIn post. The post read, "I’m happy to share that I’m starting a new...
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Inside tgthr's shortlisted entry for Cannes Lions 2024
The agency tgthr has submitted one campaign for Cannes Lions 2024 - Harpic Loocator - #BeFreeToPee across several categories. Out of this, the agency has secured a shortlist under Glass: The Lion For...
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Piyush Pandey named the recipient of the 2024 LIA Legend Award
Piyush Pandey, former Global Chief Creative Officer at Ogilvy will be accepting the Created for Creatives LIA Legend Award onsite, in Las Vegas on 1st October 2024. Along with whom, the LIA Jurors,...
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Case Study: How Meesho used influencer reach to tackle low voter turnout,...
As the election season was at its peak in India, Meesho wanted to mobilize and empower India's youth to exercise their fundamental right to vote through its #WaitNahiVoteKaro campaign. By...
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Adobe unveils its Adobe Experience Platform AI Assistant
Adobe has announced the general availability of the Adobe Experience Platform (AEP) AI Assistant, previewed at Adobe Summit in March 2024. This new offering enhances the productivity of experience...
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Savvytree bags the digital marketing mandate of Highgene Water Filters
Savvytree has been awarded the digital marketing mandate for Highgene Water Purifiers, a brand under Depth Filtration Technology Pvt. Ltd. This strategic collaboration includes performance marketing,...
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BBDO India sends five campaigns to Cannes Lions 2024
BBDO India is set to showcase five campaigns at Cannes Lions 2024. Of these, four are for Ariel, and one is for Mumbai Police. The agency is entering Ariel's "HomeTeams" and "#ShareTheLoad" campaigns...
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Meta unveils new AI tools and Meta Verified for WhatsApp Business
Meta has unveiled the latest product updates at Conversations, the annual business messaging event, to help individuals and businesses maximize their use of WhatsApp. Among these updates are new...
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MMA Global India & GroupM launch 4th Modern Marketing Reckoner’24
MMA Global India and GroupM, WPP’s media investment group, launched the fourth edition of the Modern Marketing Reckoner 2024: Winning with AI at the thirteenth edition of MMA IMPACT Delhi. The report...
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IPL 2024 garnered a 10% increased interest over last year: Report
Wavemaker MESH has released the ninth edition of its Earned Equity report, analysing how the audience perception of IPL has evolved over the years. The report focuses on the digital audience and uses...
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Swiggy brings back Gulaab Jamun uncle in T-20 ad campaign
Swiggy has launched its latest campaign, marking the return of its beloved trio - Gulaab Jamun Uncle, Aunty and legendary commentator Harsha Bhogle. The campaign features bite-sized ad films that...
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How Mahua Moitra redefined political branding
2019, during one of the college semester exams, I remember this viral speech of a politician from West Bengal doing rounds on social media. Friends, acquaintances, classmates–many having minimal...
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Several charged as digital signboard falls over senior citizen in Mumbai's...
The owner of a construction firm and several others were booked on Thursday after a digital advertising board fell on a 62-year-old man in the Malad area of north Mumbai, according to officials. This...
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AdSpot: Apple, Flipkart, Fevicol, Swiggy and more
Humour took centre stage in this week's round-up of ad campaigns. True to its mission, Social Samosa’s AdSpot continues to archive standout advertisements, offering a weekly summary of the most...
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Hashtag Orange appoints Bhav Sharma as Chief Performance Officer
Hashtag Orange has announced the appointment of its first Chief Performance Officer, Bhav Sharma. With his 20+ years of experience, Hashtag Orange has bestowed on him the responsibility of scaling up...
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EssenceMediacom appoints Vivek Das as Managing Partner, MFG (Google)...
EssenceMediacom, GroupM’s media agency, today announced the appointment of Vivek Das as the new Managing Partner and MFG (Google) Lead for India and Southeast Asia. Das takes over from Vinish...
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