Clik here to view.
The clash over campaign credits: Who gets the glory?
The heated legal clash over Jindal Steel's ‘Steel of India’ campaign has reached a decisive conclusion, marking the end of a contentious dispute that captivated the Indian advertising industry. At the...
View ArticleClik here to view.
Digital is the most lucrative channel for FMCG brands: Meta report
On the sidelines of Meta Marketing Summit - FMCG edition held in Mumbai, the company announced findings from several Meta commissioned studies with market research firms Nielsen and Kantar that show...
View ArticleClik here to view.
54% urban Indians expect AI to replace their jobs in the coming years: Report
Unlike some of the global markets that are over-exuberant about AI, a highly labour-intensive market like India is viewing AI in a rational and prudent way, for instance, while over six in 10 urban...
View ArticleClik here to view.
Apple unveils the Apple Intelligence
Apple has unveiled Apple Intelligence (AI) for iPhone, iPad, and Mac, leveraging generative AI technology akin to ChatGPT. Tailored for iOS 18, iPadOS 18, and macOS Sequoia and devices including...
View ArticleClik here to view.
Strategies for e-commerce brands in a cookieless world: In the age of privacy
With data privacy becoming increasingly crucial and cookies are on the verge of crumbling, privacy-first marketing has become the new norm. A survey by the Internet and Mobile Association of India...
View ArticleClik here to view.
Ather Energy partners with Tilt Brand Solutions as its brand and...
Ather Energy has announced its partnership with Tilt Brand Solutions as its brand and communications agency, for their upcoming product line. As part of this partnership, Tilt Brand Solutions will...
View ArticleClik here to view.
Pharmeasy's Saumil Parekh joins hBits as CMO
hBits has announced the appointment of Saumil Parekh as its new Chief Marketing Officer (CMO). With over 12 years of experience across FMCG, IT and e-commerce sectors, Parekh has held key roles at...
View ArticleClik here to view.
VaynerMedia launches full-service agency in India
US-based VaynerMedia has announced the launch of its full-service agency in India, marking its sixth office in the Asia Pacific region and 13th globally. After over two years of operating in the...
View ArticleClik here to view.
Elon Musk withdraws his lawsuit against OpenAI
Elon Musk has withdrawn his lawsuit against OpenAI and its CEO, Sam Altman, which accused the company of breaching its contract and straying from its mission to create AI technology for the benefit of...
View ArticleClik here to view.
FanCode inks 5-year deal with Asian Football Confederation for broadcast...
FanCode, a streaming service in India has announced a five-year partnership with the Asian Football Confederation (AFC). This deal will bring an extensive array of men’s and women’s AFC competitions...
View ArticleClik here to view.
Google's AI-powered searches raise environmental concerns
The introduction of AI Overviews by Google, a feature that delivers instant answers generated by AI for common queries, is raising environmental concerns. Google, managing over 90% of global internet...
View ArticleClik here to view.
70-80% of our investments go into digital & hyperlocal marketing: Gaurav...
The India Quick Service Restaurant Market size is estimated at 25.46 billion USD in 2024. It is expected to reach 38.71 billion USD by 2029, growing at a CAGR of 8.74% during the forecast period of...
View ArticleClik here to view.
Only 25% of advertisers are ready for cookie deprecation: YouGov Survey
Taboola today announced results from a study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. Advertisers are bracing for the cookieless world and despite a...
View ArticleClik here to view.
Team Pumpkin expands into North America; opens office in Canada
Team Pumpkin, an integrated creative and digital marketing agency has announced the opening of its new office in Canada. This expansion marks a significant step forward in the company's global growth...
View ArticleClik here to view.
India's ad revenue projected to reach $18.5 billion by 2024: GroupM report
According to Group M's 2024 Global Midyear Forecast report, global advertising revenue is expected to grow 7.8% in 2024, reaching $989.8 billion. This growth trajectory is set to continue, with the...
View ArticleClik here to view.
Hearzap India appoints Sonu Sood as cause ambassador
Hearzap India has announced the appointment of actor Sonu Sood as its ‘Ambassador for a Cause’. The partnership leverages Sonu Sood’s humanitarian ethos and vast influence to tackle critical...
View ArticleClik here to view.
Camel's new campaign embraces children's artistic individuality
Camel, from the house of Kokuyo Camel, has launched its latest ad campaign Camel ki Colourful Duniya, Meri Duniya. The campaign celebrates the uniqueness of every child’s art. Conceptualised by Bombay...
View ArticleClik here to view.
Bath & Body Works joins forces with Accenture to elevate customer experiences
Bath & Body Works, Inc. is collaborating with Accenture to modernise, transform and simplify its core digital and technology platforms. This multi-year program is part of Bath & Body Works’...
View ArticleClik here to view.
Industry trends that can be leveraged during sports season
2024 is a lead year for sports, and it presents a unique opportunity for brands to make an impact on sports fans in India with upcoming events like the T20 World Cup, English Premier League, Olympics,...
View ArticleClik here to view.
Apple becomes the world’s first trillion dollar brand: report
Apple has been revealed to be the world’s first trillion-dollar brand, according to a report titled ‘Kantar BrandZ Most Valuable Global Brands Report 2024’. Holding the No.1 position for the third...
View Article