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India sees a 36% reduction in ad Fraud Rates due to increased adoption of ad...
DoubleVerify (DV) has released its DV Global Insights: 2024 Trends Report. This analysis draws on more than one trillion video and display impressions delivered across APAC, EMEA, LATAM, and North...
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Thousands of SDCs uploaded as Supreme Court’s new ad directive takes effect
Advertisers have started complying with a Supreme Court directive to curb misleading ads and false claims by using the Self-Declaration Certificate (SDC) mechanism. Approximately 6,000 SDCs were...
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Cannes Lions 2024: India earns 5 more shortlists spots
India has secured 5 more shortlists in Cannes Lions 2024. The campaigns have been shortlisted in the Sustainable Goals Lions. Leo Burnett secured 3 shortlists and the other 2 were secured by McCann...
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LS Digital unveils new organizational structure
LS Digital has unveiled a new organizational structure designed to accelerate its global ambitions and forge a disruptive digital ecosystem to propel its clients' businesses forward. This strategic...
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Gnothi Seauton appoints Gaurav Bhagowati as EVP
Gnothi Seauton, a strategic communications and advisory lab, announces the appointment of Gaurav Bhagowati as Executive Vice President, focusing on expanding the firm's presence in the Indian market....
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Cannes Lions 2024 Day Three: India bags 3 more metals
On the third day of Cannes Lions 2024, two Indian agencies won 2 Silver Lions in the PR category and 1 Gold in the Creative Data category, bringing the total count to 12 Lions for India. The winners...
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BigBasket's campaign explores K-Drama with Danish Sait
BigBasket's ‘Want Now, Get Now’ campaign, led by the influencer marketing agency Greenroom Now, is generating significant attention in the quick commerce space through collaborations with popular...
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OpenAI’s former Chief Scientist Ilya Sutskever unveils new AI venture
Ilya Sutskever, a co-founder of OpenAI, has launched a new company, Safe Superintelligence Inc. (SSI), just a month after officially leaving OpenAI. Sutskever, who was previously OpenAI’s chief...
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Social Pill unveils an AI tool to simplify advertiser self-declarations
Social Pill, through its AI-forward stance, has developed a custom GPT that helps advertisers cut their time of submitting the self-declaration form to about 3 minutes or less from the traditional 10...
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Cheil X appoints Rajit Gupta as VP & Creative Head for Mumbai
Rajit Gupta has been hired as a VP and Creative Head for Cheil X, Mumbai. With a proven track record of crafting compelling campaigns and pushing creative boundaries, Gupta will play a pivotal role in...
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Pradnya Popade appointed as Head of Marketing at Welspun Global
In her latest LinkedIn post, Pradnya Popade announced the news that she has joined Welspun Global Brands, under the Welspun Spaces division as the Head of Marketing for the Home Textile & Flooring...
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Aditya Mehendale moves on from Schbang
Aditya Mehendale, the former National Creative Director (NCD) of Schbang, has announced his departure from the agency. In a LinkedIn post, Mehendale bid farewell to the company he has been an integral...
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Ex-Shemaroo Varsha Ojha joins Cuddles Foundation as CMO
Varsha Ojha has recently assumed the role of Chief Marketing Officer (CMO) at Cuddles Foundation. Prior to joining, Ojha served as Head of Marketing & Communications - OTT, Digital, Broadcast...
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TV ad volumes saw 4% decrease in Q1 of 2024: TAM Report
The latest quarterly report from TAM India reveals insights into television advertising trends during the first quarter of 2024, specifically from January to March. According to the report, there was...
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TRAI issues recommendations for National Broadcast Policy
The Telecom Regulatory Authority of India (TRAI) has released recommendations for the 'Inputs for the formulation of the National Broadcasting Policy-2024'. "The policy aims to outline the vision,...
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Bank of Baroda onboards Sumit Nagal as brand ambassador
Bank of Baroda has announced that the Bank has signed Indian tennis player Sumit Nagal as its brand endorser. This initiative aligns with the bank's ongoing commitment to support talented and...
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I remember when Indians were a minority at Cannes Lions: KV Sridhar reflects
The Cannes Lions International Festival of Creativity has always held a special place in the heart of the global advertising community. Despite the prestigious allure of other awards like D&AD,...
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Elon Musk pitches advertisers to return to X
Seven months after advising advertisers who were pulling their ads from his social media platform, X, to “go f— yourself,” Elon Musk adopted a more cordial tone at the advertising industry’s premier...
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FCB/SIX India to handle SEO and Content mandate for Nuvision Autoglass
FCB/SIX India has bagged the SEO and Content mandate for Nuvision Autoglass and Autoglass America, the two websites housed by Nuvision Auto Glass. With this mandate, FCB/SIX India plans on enhancing...
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Cannes Lions 2024 Day Four: Leo Burnett clinches silver as India tally stands...
On the fourth day of the Cannes Lions International Festival of Creativity 2024, Leo Burnett and Ogilvy secured a silver and a bronze Lion, respectively. This brings India's total count to 14 Lions:...
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