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CaratLane is experiencing significant growth in Tier II cities: Jennifer Pandya
Can spoken word poetry be used to drive realisation for a jewellery brand? CaratLane thinks yes, as long as you focus on keeping your marketing communication contextual to the occasion and current...
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Instagram shares a guide to enhance IG Live streaming
Instagram has unveiled a new guide on live streaming within the app, which could enhance your brand outreach and boost awareness among your Instagram followers. The live guide provides a comprehensive...
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Prime Video and NBA announce 11-Year global media rights agreement beginning...
Amazon Prime Video and the NBA have announced an 11-year media rights agreement, beginning with the 2025-26 NBA season. As per the deal, Prime Video will present exclusive global coverage of 66...
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Publicis Groupe acquires Influential
Publicis Groupe has signed an agreement to acquire Influential. Led by Founder and CEO Ryan Detert, Influential will be integrated centrally within Publicis Groupe, providing clients and teams with...
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OpenAI to unveil its AI search engine
OpenAI is launching SearchGPT, an AI-driven search engine that provides real-time internet information. The search engine begins with a large textbox asking, 'What are you looking for?" Instead of...
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George Koshy launches ‘anti-agency’ Huddle
George Koshy, the former director and Chief Commercial Officer at Cryptic, has teamed up with Sudhir Makhija to establish a new digital agency called 'Huddle.' In a LinkedIn post, Koshy described the...
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WHILL India ties up with Ashish Vidyarthi as brand ambassador
Actor Ashish Vidyarthi has partnered with WHILL India, a provider of personal mobility solutions, to revolutionise the Indian personal mobility vehicle market. This collaboration aims to introduce...
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McCann Worldgroup bags the creative account of Ferrero’s Kinder and Tic Tac
Ferrero has appointed McCann Worldgroup to manage the creative account for its Kinder and Tic Tac brands in the Middle East, as well as in Africa, Asia-Pacific, and Europe, Campaign UK has reported....
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Reddit launches Lead Gen Ads for direct customer engagement
Reddit has introduced its own Lead Gen Ads, enabling marketers to collect prospective customer information directly from their promotions within the app. Reddit's Lead Gen Ads work as expected,...
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Reckitt's Kanika Kalra on Veet's evolving marketing journey
In the beauty industry, the importance of staying relevant and meeting consumer demands has always been critical. Kanika Kalra, Regional Marketing Director, Health, Reckitt - South Asia, shares how...
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Karandeep Singh Kapany reflects on Cannes 2024
The Cannes Lions International Festival of Creativity has been a beacon of creative excellence for over 70 years, with a legacy of celebrating game-changing, progress-driving, and culture-shifting...
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Proud of India's showing at Cannes Lions 2024: Ogilvy India CCOs
This year at Cannes Lions, the Advertising and Marketing industry’s biggest festival of creativity, the Indian contingent won a total of 18 metals. The media industry called this a ‘disappointing’...
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Comscore outlines opportunities for advertisers amid recent cookie news
While Google has announced a change to its cookie deprecation plans in Chrome and the Privacy Sandbox, the industry will see continued consumer-oriented privacy opt-outs driven by regulations and by...
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Mahindra's new ad puts focus on young girls' dreams & opportunities
Mahindra's 'Nanhi Kali' ad campaign starts on a powerful note, showcasing the arrival of a football at a girls' school, symbolising new opportunities and dreams for the students. Many of us might...
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Akhilesh M Ramachandran joins FCB Group India as Executive VP
FCB Group India has appointed Akhilesh M Ramachandran as the Executive Vice President. Sharing the news in a LinkedIn post, Ramachandran said, "I’m happy to share that I’m starting a new position as...
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KRAFTON India partners with Paralympic Committee of India for Paris...
KRAFTON India has partnered with the Paralympic Committee of India for the upcoming Paris Paralympics 2024. In this partnership, KRAFTON India will sponsor training kits, bags and caps, ensuring that...
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AdSpot: Urban Company, Mahindra, HSBC, British Airways and more
Every day, our screens are flooded with countless new ads, each vying for our attention. It’s easy for most of them to blend into the background. However, a few exceptional ads manage to break through...
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Snapchat introduces new AR Experiences for the 2024 Olympics
Snapchat has introduced various new features for the 2024 Olympics, such as AR Lenses, official highlights, filters, and more. Additionally, Snap is making a significant effort to enhance fan...
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Sociapa wins the digital and creative mandate for Creamy Foods Limited
Sociapa has bagged the digital and creative mandate for Creamy Foods Limited - Madhusudan. Dheeraj Raj, Founder of Sociapa, shared his enthusiasm about the collaboration, stating, “We are extremely...
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S Balasubramanian re-elected as President of Advertising Club Madras
S. Balasubramanian, National Head - Digital Media, Dinamalar has been re-elected as the 45th President of Advertising Club Madras for the year 2024-2025 at the club’s AGM held on Friday, the 26th July...
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