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It's the people who set us apart: Aalap Desai reflects on tgthr’s first year
The core of the agency ‘tgthr’, began with Aalap Desai, after his departure from Dentsu Creative. Formed with a group of seasoned advertising professionals like Rahul Vengalil, CEO & Co-founder,...
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The House of Mcdowell’s Soda takes Friendship Day celebration to next level...
Friends: the few people with whom we share few of our life’s greatest ups and downs with, the ones who are there to listen to our rants, even at 3 AM. While we celebrate all other relationships in our...
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Timeless Raksha Bandhan campaigns that celebrate sibling bonds
Siblings can be both our closest allies and our occasional rivals. They support us, sometimes argue with us, and are there for us through various ups and downs — whether it’s standing up for us or...
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Rajesh Upadhyay elevated to Executive President at Jagran New Media
The Jagran Group's digital arm, Jagran New Media, has elevated Rajesh Upadhyay to the role of Executive President. In his new capacity, he will oversee the editorial team for News and Info as...
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Spotify elevates Dinesh Kumar S to Marketing Regionalization Lead for SAMEA
Spotify has elevated Dinesh Kumar S to the role of Marketing Regionalization Lead for SAMEA (South Asia, Middle East, and Africa). Kumar made the news official in a LinkedIn post. His post read, "I’m...
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Sujata and Taniya Biswas's journey from sisterhood to Suta
In a world where fleeting fashion trends often overshadow timeless traditions, Sujata Biswas and Taniya Biswas, the heart and soul behind Suta, are crafting a beautiful homage to a classic symbol of...
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AdSpot: KitKat, Apple, Air New Zealand, WD-40, Axis Bank and more
Every week, a flood of new ads hit the market, but only a handful manage to capture our attention. Social Samosa’s AdSpot sifts through all the noise, highlighting these standout campaigns....
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Brands celebrate mischievous sibling bonds in Raksha Bandhan campaigns
Raksha Bandhan, the festival that honors the sacred bond between siblings, goes beyond the ritual of tying colorful threads; it’s a celebration of the joyous chaos that only brothers and sisters can...
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Case Study: How OPPO India’s campaign used a life-sized CGI model to garner...
OPPO India recently launched its latest campaign for the all-new OPPO Reno12 Series, #YourEverydayAICompanion, featuring the series’ brand ambassador Ranbir Kapoor and a life-sized CGI model - the OPPO...
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Dentsu BX expands footprint to India
dentsu has announced the launch of its Business Transformation Practice, Dentsu BX, in India. Narayan Devanathan will lead the new practice, adding to his existing role as President & Chief...
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Tata Digital elevates Mahalakshmi Iyer to Director - Brand Marketing
Tata Digital has elevated Mahalakshmi Iyer to the position of Director of Brand Marketing. Previously, she served as Associate Director of Brand Marketing at the company. Announcing her promotion on...
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Tempest wins IAA/Rotary Autism awareness contest
The entry from Tempest Advertising for the cause-related campaign to create awareness about Autism has been selected as the winning campaign by the jury consisting of Anupama Ramaswamy, Jt. M.D. and...
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BFSI is gearing up for festive season with digital-heavy AdEx
As the festive season dawns upon India, brands rush to put their strategies and plans in place. The last quarter of the year is not just a time for celebration; it is also a critical period for...
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Govt open to revisiting Broadcasting Services Bill after consultations
On Monday, Information and Broadcasting (I&B) Minister Ashwini Vaishnaw said that the government is open to discussing and considering a broadcasting regulation law. He emphasised that any decision...
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Snapchat rolls out updates to its ad tools and creative options
Snapchat reported an 85% increase in SMB advertisers on its platform in April which also fueled a significant rise in ad revenue during the first half of the year. Leading to this success, the tech...
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X continues to display its ads alongside harmful content
A new report indicates that X continues to display ads next to harmful or offensive content, particularly in the context of controversial commentary about the recent race riots in the United Kingdom...
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HOWL Digital secures BSE Ltd's digital marketing mandate
HOWL Digital, a digital marketing agency has announced that it has been awarded the digital marketing mandate for BSE Ltd., Asia’s oldest stock exchange, with a legacy spanning 150 years. Following a...
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Mithila Palkar becomes the brand ambassador for Juleo
Mithila Palkar has adorned the role of brand ambassador for Juleo, an Exclusive Singles Club. Known for her poised and elegant personality and youthful characters in Little Things and The Girl in the...
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Raksha Bandhan brand creatives 2024 evoke banter, humour and nostalgia
Siblings are our first companions, the ones who heard our first secrets and the ones with whom we shared our first laughter. From childhood mischief to adult conversations, our siblings are the ones...
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IPL 2023 revenue soared 78% as BCCI saw recorded ₹5,120 crore surplus
The Board of Control for Cricket in India (BCCI) reported a surplus of ₹5,120 crore from the Indian Premier League (IPL) 2023, marking a significant 116% increase compared to ₹2,367 crore from IPL...
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