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Are trends the key to gain brand mileage on social media?
Trends reflect the human psyche. It is a mirror to cultural influences, technological advances, and personal motivations- all of which together, drive consumer behaviour. Which most people believe that...
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New Mexico sues Snapchat over alleged child exploitation & safety failures
In a recent development, Attorney General Raúl Torrez of New Mexico announced a lawsuit against Snap, Inc., accusing the company of endangering children through its platform, Snapchat. The lawsuit...
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Instagram introduces new features for DMs
Instagram is adding new drawing tools and stickers specifically for images shared in direct messages (DMs). Previously, these customisation features were only available for Stories and feed posts. This...
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Bluesky and Threads' user base surges after X’s ban in Brazil
Brazilian officials banned X earlier this month allegedly due to its failure to address harmful misinformation. The platform was ordered to suppress accounts challenging the legitimacy of the 2022...
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Logicloop bags digital marketing mandate for The Party Cafe
Logicloop has won the mandate for 'The Party Cafe(TPC), a brand division of Leo Ace Events Pvt. Ltd.' Securing the position as the brand’s digital arm, further to a multi-agency pitch, the brand has...
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LeadSquared & Admitad partner to enhance global reach and marketing
LeadSquared, a CRM and marketing automation platform, has partnered with Admitad, a global performance marketing provider, to expand its international presence and strengthen its partner network. This...
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Will OOH take a backseat this festive season?
As the festive season sweeps across India, cities come alive with celebrations. Streets are filled with people visiting pandals, shopping for gifts, and enjoying the vibrant atmosphere. For brands,...
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Acer India announces Janhvi Kapoor as brand ambassador
Acer announced Bollywood actress Janhvi Kapoor as the new brand ambassador for Acer India. Janhvi Kapoor will spearhead the brand’s campaign across multiple channels. As the face of Acer India, Kapoor...
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MiQ strengthens India leadership to accelerate growth
MiQ announced the appointment of Ribhu Mishra, as Associate Vice President, Revenue & Agency Partnerships, with additional focus on driving business operations for the West region. Mishra brings...
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Ganesh Chaturthi 2024 campaigns & creatives harness the power of storytelling...
Ganesh Chaturthi is a festival that brings with it vibrant celebrations, cultural significance, and a wave of innovative ad campaigns. One standout campaign this year comes from Parle G. In their...
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Tata Tea Gold's new ad film captures the nuances of Bengali culture
Tata Tea Gold’s latest ad, 'Khutkhutey Bengalis' glorifies the rich nuances of Bengali culture. The ad highlights the ‘Bengali way of living,’ rooted in their no-compromise attitude, especially when it...
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52.4% of companies embrace GenAI tools: Report
Botco.ai has released its annual report on the State of GenAI in Enterprise Marketing detailing how generative AI (GenAI) is reshaping marketing strategies across industries, findings point to a...
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The growing role of micro-influencers in festive marketing
As we approach the festive season, brands everywhere are gearing up to capture the attention of consumers who are ready to indulge, spend, and celebrate. In an era where consumers are bombarded with...
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YouTube introduces 'Website Visits' goal for paid promotions
YouTube has rolled out a new feature designed to help content creators and brands drive traffic directly to their websites via paid promotions. The new 'Website Visits' goal, integrated within YouTube...
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Google faces global scrutiny as UK's CMA & DOJ allege ad tech monopoly
The UK’s Competition and Markets Authority (CMA) has provisionally concluded that Google is engaging in anti-competitive practices in the open-display advertising technology market. According to the...
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X appoints Angela Zepeda as Global Head of Marketing
Angela Zepeda has joined X (formerly Twitter) as the platform's new Global Head of Marketing. The appointment, announced by CEO Linda Yaccarino, marks a strategic move for the microblogging platform as...
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Suchismita Ganguli rejoins McCann Mumbai as EVP Account Management
Suchismita Ganguli has rejoined McCann Mumbai as Executive Vice President – Account Management. Ganguli brings over 20 years of experience in advertising, client-side marketing, and communications. She...
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Inside Tata Motors' marketing playbook
Tata Motors is a significant player in India’s commercial vehicle sector, offering a diverse portfolio that ranges from heavy-duty trucks used in the mining industry to last-mile delivery vehicles and...
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Shivam Dube becomes brand ambassador for Voods Lifestyle
Launched earlier this year, Voods Lifestyle has roped in Shivam Dube as its brand ambassador. The brand aims to scale new heights in the wearable electronic gadgetelectronic gadget market. Delighted...
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Havas Worldwide India boosts strategy team with three new appointments
Havas Worldwide India, the creative arm of Havas India, has further strengthened its strategy team with three key appointments. Dhananjoy Ray, Aniruddh Subramanian and Jahan Nargolwala have joined the...
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