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iProspect India bags digital media mandate for Ardex Endura
iProspect India has secured the digital media mandate for Ardex Endura, a brand in the construction chemicals industry. The account was won following a multi-agency pitch and will be serviced from the...
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Tute Consult onboards Nimoli Shah as Director, Luxury & Business Head at Tribe
Tute Consult, an independent integrated communications agency, announced the appointment of Nimoli Shah in a dual role - Director - Luxury and Business Head at Tribe - the influencer vertical. With her...
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Inside Google's antitrust lawsuit: Global scrutiny & future of big tech
Imagine that you want to buy clothes and there’s only one store available to shop from. Over time, the store grows its business and buys out all the local competitors, eventually increasing prices,...
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Eastman Auto and Power Ltd. appoints Sudham Ravinutala as CMO
Eastman Auto and Power Ltd. announced the appointment of Sudham Ravinutala as Chief Marketing Officer. With a track record of driving growth and brand recognition in the energy sector, he will lead the...
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All India Pickleball Association appoints Branquila as its exclusive brand...
All India Pickleball Association (AIPA), the governing body of pickleball in India, announced the appointment of Branquila Brand Ventures (BBV), as its exclusive brand agency in India. Effective...
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Industry professionals launch new digital agency, itch
A new digital agency named itch has been launched by three industry professionals. The agency's focus is on producing work that ignites curiosity and leaves a lasting impression. “Our goal with itch...
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Prius Communications bags the events & branding mandate for Social Media Icons
Prius Brand and Business Partners of flagship Prius Communications has bagged the entire events and branding activities of Social Media Icons (SMI). After the successful execution of the Social Media...
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Ipsos launches a video research platform
Ipsos has launched the 'Ipsos Consumer Voice', the platform for direct video access to real consumers, via the Crownit platform in over 40 cities. The platform allows clients to schedule video...
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Dentsu Creative's 'Future Mandala' launched in India
Dentsu Creative has introduced the ‘Future Mandala’ in India, a tool designed to help brands gain insights and foresight. Developed by Dentsu Tokyo in 2011, the tool is now set to support Indian brands...
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ASICS' new campaign exposes the desk as a threat to employee wellbeing
ASICS has launched a new campaign featuring ‘Succession’ star Brian Cox. In the film, the actor critiques corporate wellness culture, taking aim at the often-overlooked mental health risks of a...
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Lufthansa’s new campaign explores unforgettable travel experiences
No journey is complete without the anticipation that builds before you arrive at your destination. Adventure begins the moment she steps into the world of Lufthansa. Starting with the effortless luxury...
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Snapchat joins EU’s AI Pact ahead of 2026 AI Act implementation
Snapchat has signed the European Union’s AI Pact, aligning itself with companies like OpenAI and Google. The AI Pact is a voluntary commitment to adhere to future AI regulations under the EU’s AI Act....
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Mira Murati resigns as OpenAI’s Chief Technology Officer
Mira Murati, OpenAI’s Chief Technology Officer, has announced her resignation in a post on X (formerly Twitter). "After much reflection, I have made the difficult decision to leave OpenAI," she stated,...
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Meta unveils AI, VR, and AR innovations at Connect 2024
On Meta Connect day, the company announced a series of significant updates on its latest technological advancements. Highlights include new Quest VR headsets, augmented reality glasses, an updated...
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Rajdeepak Das named to One Club International Board of Directors
The One Club for Creativity, the nonprofit organisation whose mission is to support the global creative community, has named Rajdeepak Das, CCO Publicis Groupe South Asia, and Chairman, Leo Burnett...
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Unlocking the potential of audio marketing during India's festive season
The festive season in India is more than a series of holidays; it's a cultural phenomenon that shapes consumer behaviour in profound ways. As streets fill with lights and homes resonate with laughter,...
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AICPDF warns of 'mass' non-cooperation over quick commerce discounts
The All India Consumer Products Distributors Federation (AICPDF), which represents over 400,000 retail distributors, has expressed serious concerns about the pricing practices of quick commerce firms....
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Case Study: How Neeman’s hacked phone algorithms using micro-influencers to...
This year, Neeman’s launched a creative guerrilla marketing campaign to enhance brand awareness and drive organic traffic. Collaborating with micro-influencers, the campaign introduced a clever tactic,...
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Telecom leaders urge Scindia to regulate Google & WhatsApp under Telecom Act
Minister of Communications and Development of North Eastern Region, Jyotiraditya Scindia, held separate meetings with the newly constituted Stakeholders Advisory Committee (SAC) focused on telecom...
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Services sector leads with 51% share of digital ad impressions in H1 24: TAM...
The TAM AdEx Half-Yearly Report for January to June 2024 reveals significant developments in the digital advertising sector, showcasing continued growth in ad impressions, the sustained dominance of...
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