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Publicis Media launches marketing mix modeling tool Markriti
Publicis Media India introduces Markriti, a achine-learning based Marketing Mix Modeling (MMM) tool. Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver efficient,...
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Agilus Diagnostics welcomes Anil Kapoor as brand ambassador
Agilus Diagnostics Ltd. has announced the appointment of actor Anil Kapoor as the company’s official brand ambassador. Following the launch of its new brand identity in 2023, this partnership aims to...
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Case Study: When Swiggy Instamart delivered keys in Bengaluru to Godrej...
In a recent marketing initiative, Godrej Properties Limited partnered with Swiggy Instamart to launch the #HomesDelivered campaign, which aimed to bridge physical and digital marketing strategies....
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Flipkart’s Big Billion Days gets a Gen Z makeover
Flipkart’s Big Billion Days is one of the sales that everyone looks forward to—a reminder in the shopping calendar that brings great deals to the masses. However, there’s one group that doesn’t like...
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Learning from iconic festive campaigns to build heartfelt connections this...
Festivals in India have always been about more than just rituals. They are vibrant, emotional celebrations that embody unity, tradition, and cultural pride and bring a sense of togetherness, warmth,...
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Governor Newsom vetoes landmark AI bill, citing innovation and overregulation...
California Governor Gavin Newsom vetoed the Safe and Secure Innovation for Frontier Artificial Intelligence Models Act (SB 1047), citing concerns over the burden it would place on AI companies and the...
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Efficacy Worldwide bags media AOR mandate for Hero Cycles
Efficacy Worldwide has become the Agency of Record (AOR) for Hero Cycles, India’s largest bicycle manufacturer. The agency has bagged this mandate after a multi-agency pitch. Under this association,...
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The Advertising Club re-elects Rana Barua as President
The Advertising Club has announced the Managing Committee for the current fiscal, i.e., F.Y. 2024-2025, at its 70th Annual General Meeting. Rana Barua, Group CEO, Havas India, South East & North...
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36% Indians plan to increase their spending this festive season: report
The Bharat Lab has unveiled a festive report that provides a comprehensive view of consumer behaviour during the upcoming festive season, focusing on spending trends, shopping preferences, and...
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Leica India introduces Chef Ranveer Brar as brand ambassador
Leica India, a cameras and sports optics brand, recently hosted an exclusive evening to introduce Chef Ranveer Brar as the new face of the brand. The event also unveiled the Leica Q3 43, the brand's...
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X faces $5 million in fines to lift Brazil ban
Elon Musk’s decision to oppose a court order in Brazil has led to a costly consequence for X (formerly Twitter). Initially, Musk refused to comply with the Brazilian Government’s request to censor...
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Airtel’s new campaign tackles the rising threat of voice-phishing scams
Airtel has launched a new campaign to tackle a growing issue in India — voice phishing. More than 60% of Indians reportedly receive three or more spam calls on average every day, a statistic that...
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Could Bluesky be the decentralised future of social media or is it just...
Elon Musk’s losses are other social media platforms’ gain. In case you are not aware, X (formerly Twitter) was banned in Brazil for refusing to comply with the country’s Supreme Court orders to remove...
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Achieving festive success with experiential marketing in a digital world
In today’s connected age, consumers are overwhelmed with constant streams of marketing messages. With attention spans shrinking and digital fatigue setting in, traditional marketing strategies—though...
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dentsu X India secures the digital media mandate for LG Electronics
dentsu X India has been awarded the digital media mandate for LG Electronics. The account was won following a competitive multi-agency pitch and will be serviced from the agency’s New Delhi office. As...
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Snapchat rolls out 'Footsteps' travel tracking for iOS users
Snapchat is introducing a new ‘Footsteps’ feature for iOS users this week, TechCrunch has reported. Previously exclusive to Snapchat+ subscribers, this feature uses Snap Map to help users track the...
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More than two-thirds of Gen Z prefer consuming short-form content: Report
Publicis Groupe India has released a comprehensive research report delving into the unique preferences, behaviours, and attitudes of Generation Z in India. As the first generation to be fully immersed...
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Alt DRX announces Harsha Bhogle as brand ambassador
Alt DRX, a digital real estate marketplace, announces the onboarding of Harsha Bhogle, cricket commentator and journalist, as its brand ambassador. This strategic partnership marks a significant...
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Where CMOs are spending their festive budget
The A&M landscape experiences a sense of electricity during the festive season. As people–with more certainty than any other time of the year–line up to make purchases and buy those coveted...
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Social Samosa 30 Under 30 Class of 2024: Meet the bright and young...
Identifying a young leader in the Indian Advertising, Marketing, Media, Content Creation, and Entrepreneurship industries can be a challenging task. However, their work often speaks for itself, shining...
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