Brand Name

The post Social Media Case Study: How 6th Street Yogurt Created Awareness About their New Store Launch appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Brand Name:

Snickers

Agency Name:

TouchMagix Media

Objective:

Snickers’ objective behind this campaign was to introduce and create a strong impression of their vegetarian range of chocolates. They used interactive technology to enable consumers to co-create experiences with the brand, making it a two-way communication.

Execution:

The campaign used motion and gesture based technology to gamify their message of ‘Going Veg.’ The campaign required the audience to complete a puzzle challenge where they could pick up and place puzzle pieces with motion and gesture in order to complete the Snickers Challenge.

Once the puzzle was complete, the message read loud and clear: ‘Snickers is Going Veg’; a technology-enabled experience created by the audience. The campaign added further impact when each participant’s scores were posted on their Facebook page. Interactive technology can truly add a different level of integration through seamlessly connecting offline activity to online platforms.

More than ever, it is now crucial to meet consumers wherever they are, online or offline. The advances made in interactive technology can help create immersive experiences onto any space.

Through a projection set-up, a brand can transform any surface from a wall or floor into an interactive environment, bringing just about any campaign to life. An interactive experience elevated Snickers’ thought into an unforgettable brand experience.

Results:

The Snickers campaign was successful in catching the consumer’s attention and enabled the brand in capturing a larger brand space in their minds. The use of interactive technology through touch, motion, or gesture ensured a higher level of engagement, and therefore created a resounding impression on the minds of the consumers.

The post Social Media Case Study: How Snickers Used Interactive Technology to Create a Strong Impression of their New Range of Vegetarian Chocolates appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Brand Name

Simply Potatoes

Agency Name

Social Seety

About the Brand

Simply Potatoes is India’s first Baked Potatoes specialty chain, started by WTF Hospitality based out of Mumbai. The brand believes in a very lighthearted, fun-loving approach starting from its menu, to its logo, and going on to its digital communication. Just like their name, the brand puts forward ideas that are simply and truly, Potatoes! Such is their recent endeavour – The Ultimate Potato Eating Competition!

The Activity

If you are a person who loves food, you must have thought about eating unlimited amounts of your favourite dish or beating anyone at it. An Eating Competition is not a new concept, and in fact, eating competitions are celebrated as annual fests in many parts of the world. However, Simply Potatoes took advantage of the fact that this has never been done in India, and thus hit the bull’s eye by making it “India’s First Ever Potato Eating Competition.” The rules are very simple and quite appetizing. You just have to sign up, show up and EAT. It’s neither a pageant nor a sport, all you need here is to be a foodie with a stomach that just won’t quit!

Entries were rolled out using platforms like Facebook and Twitter, and required the filling up of a simple online form. People quickly responded to this very unique activity and signed up. A series of knockout rounds were held where participants were asked to finish a bowl of baked potatoes in the fastest time possible. The activity has now reached the final leg where one person will be crowned as the “ULTIMATE POTATO EATER 2013!”  Quite a fancy title, don’t you think? Also there are some amazing prizes and gifts for the winners and the participants. Free food and gifts, talk about an early Christmas miracle.

The Finale

The finale of the activity happened on 22nd December, 2013 at the High Street Phoenix Courtyard (Lower Parel, Mumbai). Top 15 contestants ate for glory at the Ultimate Potato Eating Competition.

The post Social Media Case Study : Simply Potatoes Launched Ultimate Potato Eating Competition appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Brand Name

Tasty Khana

Agency Name

Black Bean Engagement

Objectives

• TastyKhana should be an experience instead of just another way to order food online.
• TastyKhana should help users to order better and smarter by helping them to discover new places, experience popular and trending joints, and save money by highlighting restaurant offers.
• TastyKhana should help restaurants by increasing orders through marketing and help customers by easing the process of ordering. TastyKhana provides a popular channel for small, local restaurants to be discovered by foodies in their catchment area.

Execution

•  Gift a Meal - Sitting at one end of the globe and want to gift a sumptuous meal to your family? Let Tasty Khana come to your rescue, and just order from our partner restaurants at your leisure and get a piping hot meal delivered at your family’s doorstep!

•  New Year Order on Tasty Khana for a chance to win - This New Year’s Eve we gave away Rs. 50,000/- to one lucky winner for one massive New Year’s Eve party. Every time an order was placed on Tasty Khana, the order number was entered into a sweepstakes and on the morning of 31st December we picked a lucky order number who takes it all away !

Twitter

•  Contests and promotional offers were put through by using Twitter as a social media platform.

• Tuesday Unscramble Contest – Names of various types of food were given in a scrambled format for people to unscramble and win TastyKhana gift vouchers.

• Your Favourite Restaurant – Favourite restaurants for specific food dishes in an opinionated question format were asked and people would have the chance to win TastyKhana food vouchers.

• Fortune Tweet – After placing an order on TastyKhana, each person would receive a certain fortune (e.g. Fortune Cookie). They would then send these fortune tweets out to their friends.

Results :

•  2x increase in monthly customer acquisition rate for TastyKhana while ensuring a low CPA using social, banners and content marketing.

•  Increased customer retention from 2% to 12% for TastyKhana.

• Increased monthly app downloads from 200 to 3700 monthly downloads.

• Increased daily website traffic from 800 to 4,000.

The post Social Media Case Study: How Tasty Khana Doubled its Customer Acquisition Rate appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Brand Name

KFC

Agency Name

Blink Solution

Introduction

With the age of internet revolution prevailing in the Indian market and the Indian youth becoming more net-savvy, famous global restaurant chain brands like KFC have been increasing their presence on social media platforms. In India,KFC is the number one restaurant brand on social media.

Objective

The objective of the entire social media campaign that revolved around apps like the Radio KFC RJ Hunt, Design your own bucket campaign, Currycature and Wow Menu option, is to appeal to and target young audience who are their target groups and also to develop brand engagement with this segment. Ultimately the objective was to increase the sale of KFC products in India.

Execution

Radio KFC RJ Hunt was basically a campaign to promote KFC along with KFC in – house radio channel. 3000 people from around 30 Indian cities participated in the competition. With the Facebook app, fans recorded their voices over the internet and were provided analog radio experience.

Design Your Own Bucket was another fabulous campaign where the participants had to come up with creative and colorful KFC buckets. It received 5500 entries. Not only that, KFC also leveraged the occasion when cricket legend Sachin Tendulkar retired. They also conducted bucket entries with Sachin’s picture on the KFC bucket on the day he retired.

Cuurycature was another creative campaign where participants could choose either male or female characters which were wacky, have an ethnic Indian touch to them and then upload their pictures.

The next was the Wow Menu Option on a INR 500 note. This app allowed users to scan currency notes of 500 denomination which would then suggest various food menus that could be purchased within this budget.

Results

•  KFC was featured among the top 5 socially devoted brands by Social Baker; post sentiment grew to 93%.
•  Engagement rate became 3 times the industry average.
•  Placed among the top 5 fastest growing social media brands in the country.

The post Social Media Case Study : How KFC India Boosted its Social Media Presence appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Brand Name

Sula Vineyards – Sulafest ’14

Agency name

MindShift Interactive Pvt. Ltd.

Objectives

•  Increase buzz, engagement and the desire to attend Sulafest among loyalists and new audiences
•  Build awareness of the schedule and the partners
•  Highlight what’s new and expected in 2014 at Sulafest
•  Generate sales for the event

Execution

Phase 1

Facebook 

Main stage line-up, travel plans, accommodation and ticket sales went up on the event page and allowed people, who were attending, to co-ordinate.

Relived the good memories, shared the key; artists shared brand loyalist testimonials.

• We disclosed one band every alternate day
• True fans were identified by clues given before the event
• Recall and adoption for artists created through the sharing of band videos

Twitter

• Users were asked to share their reasons for attending #SulaFest
• Send in a warm welcome to the band and meet them at #SulaFest!
• Trended in Mumbai for the entire day and across India for a few hours
• Give a musical twist to your name

Phase 2

• #Sulafest #WineLovers send a picture of yourself with a glass of wine and with goodies at the @Sula_Vineareds Stall
• Stay Fashionable while at #SulaFest and share it with us by clicking a photo, along with a bottle of Sula

Phase 3

• #Sulafest ‘14 Album uploaded
•  Posts thanking fans for their love at Sulafest
•  Posts talking about the next year and new experiences

Results

• Facebook fans increased – 4,805
• Fans talking about it – 4,503
• Engagement Ratio – 12%
• Current fan base – 22, 249
• Twitter followers –  increased 802
• Current follower base – 5, 291
• Social Media Sentiment Analysis – 77% Positive
• Instagram outreach – 5.7 million
• Facebook outreach – 25.5 million
• Twitter outreach – 1.06 million
• Twitter Timeline Deliverables – 18.10 million
• Total outreach – 50.36 million

The post Social Media Case Study : How SulaFest 2014 Reached Out to More than 50 Million People on Social Media appeared first on Social Samosa | Indian Social Media Knowledge Storehouse.

Brand Name:

Bingo!

Agency Name:

IBS

Objective

Bingo hit 5 million engaged fans on Facebook, who liked, commented and shared their content. The brand wanted to celebrate them by turning the tables for once and creating content on demand, via a Response Campaign.

Execution

The interactive campaign engaged fans by inviting them to share the #CraziestPlacesToEatBingo that they could imagine and gratified interesting requests by putting together a series of illustrations.

This was followed up by a Twitter campaign that trended all over India. Interesting entries were responded to with live illustrations throughout the day.

Results

• Total reach of Posts on Facebook – 4,302,968 (Total Reach during Activity increased by around 300%)
• Over 23,000 Interactions on the page (including Likes, Comments, Shares)

Twitter: 1 day activity #CraziestPlacesToEatBingo:

• 562 Mentions – Trended in India, Trended for 24hrs in Mumbai
• Total Tweets (including Retweets)– 819
• Total Reach – 456,878

The post Social Media Case Study : How Bingo’s #CraziestPlacesToEat Campaign Generated Over 300% Reach appeared first on Social Samosa.

Visitors at Kala Ghoda Festival experience a unique initiative to discover a brew of spices exclusive to the Festival.

For over 15 years, the Kala Ghoda Arts Festival, held in Mumbai, celebrates the diversity of the city’s most revered, creative, and innovative minds who showcase their work across theater, art, literature, dance, and music. Indus Pride – an Indian beer brewed with spices especially for the Indian palate, provides a unique opportunity to every visitor at this year’s festival to savour the thrill of the various artists’ performances with pride!

With an aim to evoke pride in Indian choices amongst consumers as India’s first specialty beer, every visitor at Irish House in Kala Ghoda wasn’t just taken on a sensual journey with every sip of Indus Pride, but also were a part of a first-of-its-kind ‘Spice Art’ initiative.

During the nine day long festival, all Irish House guests who went on to sample this beer were in for a treat as they were presented with personalized portraits created purely with the various spices that constitute the four variants of Indus Pride – Citrusy Coriander, Citrusy Cardamom, Spicy Fennel and Fiery Cinnamon.

Additionally, the exclusive personalized ‘Spice Art’ portraits were shared with all the artists performing at the festival as a token of appreciation, celebrating their talent and contribution to our rich culture and heritage. Indus Pride created an impressive number of over 450 distinctive Spice Art portraits for users on ground and on digital media.

This unique initiative was executed with a strong social media presence on various platforms such as Facebook and Twitter. Indus Pride held a number of contests on Twitter through engaging conversations such as #SpiceArt, #GuessTheSpice, #GiftASpiceArt amongst many others. This not only led to an increase in followers to 1.3K, but to a whopping total of 2.8 million impressions on Twitter.

However, the festivities did not end there; the nine day initiative led to an increase of 6,660 fans on Facebook and achieved an overwhelming average reach of 23,032. This garnered a reach of 1.1 million in total across Facebook and Twitter.

Indus Pride beers achieved a huge boost in sales at the Irish House, Kala Ghoda outlet, with the weekly sales of Indus Pride enjoying a massive growth of 1133%.

The Spice Art initiative was the perfect convergence of experimental and digital marketing where social conversations added another dimension to the consumers’ experience at Kala Ghoda. The magnifying sales results prove that the campaign created a strategic, deep, and personal connection with consumers who are now brand loyalists.

The post Social Media Case Study: How Indus Pride Enthralled Mumbai With Unique ‘Spice Art’ appeared first on Social Samosa.

Brand Name

Krispy Kreme

Agency Name

Frog Walks Out

Objective

To create new doughnut eating occasions for Indian consumers, while increasing traction on Krispy Kreme India’s Facebook page.

Execution

We worked on the insight that Fathers’ Day is a special occasion for  everyone to connect with and remember their fathers, especially in a world where children often stay away from them.  We used the power of the digital media to help people connect with their dads on this occasion with the ‘Say it with a Doughnut’ campaign.

We created a Facebook app on the Krispy Kreme India Facebook page, where anyone who logged into the application could enter a 15 character message for their father. These special messages were then iced on to doughnuts that were delivered by Krispy Kreme to the address provided.

 Before the beginning of campaign, we built up excitement with a series of teasers.

We leveraged on multiple platforms, including Instagram, to build the campaign.

The campaign created buzz and excitement among the people we targeted.

  And we delivered a box of happiness, not just doughnuts.

Results

• Krispy Kreme received over a 100 requests for a box of doughnut.
• The total impression scaled up to 2 lakhs.
• There was a 10% increase in the total engagement. It scaled up to 33,000.

The highlight of this year’s Pepsi IPL 7 was the massive campaign the brand executed calling it @ThatPepsiIntern. This initiave took the social media world by storm and became an excellent social media case study on online offline activations. Pepsi didnt only want its IPL fans to watch the games but be a part of it. The camapign started with their brand ambassador Ranbir Kapoor being named the first Papsi intern. Later 13 fans got a chance to travel abroad and in India and were a part of the Pepsi Intern Team.

@ThatPepsiIntern gave its fans a chance to have access to Pepsi’ IPL box with the rights to share exclusive content and experience they had at the games.

Brand Name

Coca-Cola India

Agency Name

Interactive Avenue

Introduction

Germany might have won the WorldCup, but it was the Social Platforms that were the real winners of the FIFA World Cup 2014.  Post 2010 WorldCup, Facebook reached a landmark- it grew to 1B registered users and Twitter reached a 100M users. In the year 2014, FB is at 1.3B users and Twitter is now has upto 251M users.

The FIFA story for Coca-Cola India began with the search of the wonder boy for the Trophy Tour in December, 2013. On 2nd April, 2014, India began to seed conversations about the launch of the #WorldsCup and played a significant role in creating buzz.

Soon after, the brand opened happiness for thousand of Indians by inviting them to submit their pictures for the Happiness Flag. With the opening ceremony of the FIFA World Cup, began a 30-day marathon – starting with the launch of the ‘Live-wire’ room to seed positive conversations, tweet and post football-related content to directly engage football-fanatics in India.

The brand received phenomenal response. Here is a detaied social media case study of the same.

Brand Name

Budweiser 

Agency

DigitasLBi

Insight

Cultures and traditions bring people together. So does beer. Why not blend the two?

Idea

Throughout the world people indulge in different drinking rituals that over time have become popular culture. Participating in these rituals brings about a feeling of unity and creates a sense of belonging.

For e.g.

1. In Ukraine people have a practice of toasting to something different each time they order a round.
2. In Japan, it is considered bad manners to pour one’s own drink. So as a person’s drink nears its end, it is usually poured by another and vice versa.

Likewise, there are a variety of rituals adopted by people around the world, the exception being India which has yet to adopt one.

Thus, Budweiser took it upon themselves to create India’s very own drinking ritual that revolves around beer, #TheBudRitual, for the people, by the people.

How it worked?

We launched a Twitter contest inviting users to send us their drinking rituals with their friends, or their ideas on what would make for an epic Indian drinking ritual. These ideas were tweeted at us with the hash-tag #TheBudRitual with/without photographs. But it essentially needed to involve beer.

Results

The contest was well-received as beer lovers shared their rituals celebrating International Beer Day. Over two days, @BudweiserIndia received a total of 120 rituals from our followers and generated 108,043 estimated impressions without any support from paid media.

Budweiser then selected the best ritual: One shall take a selfie before sharing a Bud with a bud.

Thus, this International Beer Day, Budweiser celebrated beer with their best Buds and started a whole new tradition.

As a follow up to the contest, followers are being asked to adopt the ritual and share pictures of themselves embracing the ritual. The contest is currently running on the Budweiser Twitter handle.

Brand Name

Krispy Kreme

Agency

Frog Walks Out

Objective

Diwali is traditionally a time of ‘mithai’, dry fruits and family. Our challenge was to establish Diwali as a doughnut eating occasion. We also had to create awareness that can drive sales of the newly introduced Diwali doughnuts.

Execution

This Diwali, Krispy Kreme India gave a ‘desi’ twist to its doughnuts with their Diwali Doughnuts aka ‘nutty circle’; a unique combination of chocolate or vanilla doughnuts with toppings of almonds, cashews, walnuts or pistachios.

Team of digital strategists had to think of an idea that is loud enough to create awareness about the new product and quirky enough to create instant connect with its fans.

The brand’s idea was to leverage Diwali, being an occasion when family and friends get together and blend it into having a doughnut together with help of a social media campaign.

We created ‘nutty circle’ campaign for Krispy Kreme. Every post of nutty circle was dedicated to a particular circle one has. It could be their gossip circle, movie circle, kitty party circle or a family circle. Then we invited our fans to tag their circle on every post and this sparked some interesting conversations. To fuel them, we rewarded 10 doughnut boxes to the most interesting groups. This also acted as a gentle reminder of the merry moments shared by the fans and their ‘circle full of nuts’. The campaign instantly had an emotional connect.

To spread the word we leveraged other social media accounts of Krispy Kreme including Facebook, Twitter, Instagram and Google+. We also created a series of video posts for Krispy Kreme that captured the crux of the idea.

The ten day long campaign started on 12^th October and ended on 22^nd October.

Results

We received amazing response on the social media campaign.

• Total boxes of doughnut sold were 1500
• Number of people reached was 5,00,000
• Number of engaged users were 20,000
• New likes were 6500
• Number of contest winners were 10

NESTLÉ Munch launched its new campaign on digital platforms followed by television. The brand urges the its target audience to claim their stage, to sport and embrace their flaws and their passions and be unapologetic about whom they are. The Longer version of the TV ad was posted on the NESTLÉ MUNCH Facebook page, YouTube channel and Twitter on the 10^th of January and has received an enthusiastic response from consumers. With over 3 million views on Facebook and YouTube, this ad will definitely start a new trend amongst the youth. The music has been a great hit, with over one lakh downloads within two weeks of its launch.

The Plot:

The protagonist in this new film by NESTLÉ MUNCH is the confident, happy-go-lucky College Student played by Sushant Singh Rajput. From a street scene, talking to tourists in ‘Broken English’, to trying to impress a girl in the college library with the same ‘tootaphoota English’, the film showcases this common angst among a large section of our country’s youth in a light-hearted and comical manner.  All of this culminates into a big fail at the ‘Romeo and Juliet’ audition, where the lines that he utter are obviously ones that Shakespeare never wrote.

A dejected hero walks out of the theatre, crunches loudly into a NESTLÉ MUNCH 4X4, which gets everyone’s attention. He now has a ‘Manch’ (stage) to showcase his talent; he uses this to fantastic effect by breaking into the very catchy ‘MUNCHification’ song in ‘Broken English’, catapulting himself to stardom in the process.

This new commercial inspires us to embrace the beautiful little flaws and imperfections within all of us by parading them out in the open- Simply put, Nestlé MUNCH khao, Apne Manch pe Aao!

The Campaign:

The campaign extends to Twitter and Facebook with the hashtag #MUNCHification. Soon after the launch the conversations around the campaign have exploded on both Facebook and Twitter.

Consumers tweeted about the Brand Message ‘Embrace who you are, you’re a superstar!’ and the catchy jingle of the ad.

Facebook users loved the idea of Broken English becoming the next cool thing for the young generation, with many humming the lyrics of the jingle across Facebook posts. A new trend, Facebook also saw a lot of consumers updating their status to ‘Eating Nestlé MUNCH’ while posting about the campaign.

The jingle of the ad or the ‘MUNCHification song’ has been sung by Mika and can be downloaded from the YouTube and Facebook video by clicking on the download button. It is also available on digital music platforms like the mobile Gaana app. The #MUNCHification song has seen over one lakh downloads, just two weeks into the campaign.

#SulaFest2015 received unparalleled response on social media with an overall outreach of 69.52 Million (Facebook, Twitter, Instagram); a higher proportion of the outreach being organic.

With a bunch of new festival concepts coming up, Sula wanted to stand out from the crowd. The brand already has a reverent following, but it strives hard to host new audience and bulk up the fan following, year after year. This time Sula planned a promotional campaign that spanned over four months in three strategic phases. The challenge was to keep the motivation and enthusiasm consistently high.

The objectives were clear to draft a befitting strategy, which included emphasis on close interaction with fest goers.

During the first phase of the pre-event promotions, the event page registered an attendance of 5300 ‘going’ tags. This was a build up to the larger integrations and activities the brand did on ground as well as post the event.

The content strategy activated nostalgia followed by series of engaging posts: #SaveTheDate, #SulaFestTips, 10 day countdown to the fest, and teaser videos on YouTube. These unique activities were well supported by the regular FB and Twitter contests, involving fans and friends of fans via tagging.

The online response was replicated at the venue. The Sula fest was covered live on Facebook, Twitter and Instagram. Fresh additions this year were – the Instagram booth for instant pictures and the ‘best of the fest’ daily Instagram video.

The #SulaDrone captured aerial views of the fest and vineyard like never before and was the most exciting addition to the festival. Afterall,

We all have a good time

When it’s music, food and wine!

The results achieved with the activities –

The fans largely expressed their happiness on Twitter and #SulaFest was trending on both days.

The case study contains an elaborate description of activities. It also shows a comparison in social media marketing results from previous year.

It’s safe to say that one gets very few chances to claim to fame. So, when Pepsi gives you an opportunity to shoot an ad, you do it right! Pepsi’s #CrashtheIPL invites users to submit videos on their microsite; the best one gets a chance to be aired on television.

The initiative calls out to budding creatives to shoot a 30 second ad film expressing their love for Pepsi. The winning ad replaces Pepsi’s official advertisement during Pepsi IPL8. Not to mention the Rs. 1 lakh award and VIP access to the matches, all finalists will be rewarded with.

Your creativity will ensure these prizes, while we enlighten you on ways – to keep it fun, keep it social.

Grab a Pepsi

Fortunately you don’t have to trudge snowy mountains or jump off roofs to get your hands on a Pepsi. But if you still wish to do it for the dramatic effect, we won’t stop you.

Shout out to your friends

You might not like them, you might also judge them – but it’s time to get in touch with them. Get active on Facebook and call out to all your friends to crash the IPL, with you. Afterall, showering your love on Pepsi alone – not so ideal!

Pick a Location…

…and it cannot be the terrace of your building.

Put on your thinking cap (read – Rajnikant cap) and visualise shooting of the ad. It’s your first date with Pepsi, the location better be good.

Script it Out

Not all writers grow a beard and immediately take to a pen and paper. Start with spending time with your friends, get chatty and let them inspire you to build a genuine script.

Go ahead, shoot the ad

Cricket was probably the first sport that you learned as a child and Pepsi, the first cold drink that you ever sipped. Do you seriously need to think more about this? Just pick up your camera, shout out to your friends and #CrashthePepsiIPL. It’s time to live your dream abhi!

Visit #CrashThePepsiIPL at www.crashthepepsiipl.com. If you’re not ready with your ad by April 03, don’t panic – there is always some more. The next deadline to #CrashThePepsiIPL is April 08 and the final call for entries closes on May 1st 2015.

Fork You Too, a casual dining cafe in Delhi NCR decided to go beyond traditional route for restaurant marketing, by taking up the pun way. What happened next is simply path breaking.

Objective:

The objective was to start a campaign and create the awareness about the café in Delhi and Gurgaon by campaigns targeting the right target group.

• Build brand and increase the fan base
• Audience engagement
• Reach new audience
• Create viral campaigns
• Using word of mouth marketing e.g Updating reviews by food bloggers on Food sites like Hmm!, Zomato!

The Campaign

Forking Bollywood Posters – As their fans consisted of mostly youngsters, the team came up with an idea to create a campaign around Bollywood movies posters and give them a Fork You Too style twist. Hundreds of Bollywood posters were researched and finally shortlisted few among them which could finally be included in the campaign. To relate to the posters the posts were uploaded with the famous dialog from the movie which was re- scripted Fork You Too style.

Results:

The quality of content created and posted on Fork You Too social media channels was high in terms of creativity and branding. Content was strictly aligned towards Food, drinks, cuisines and events with quirky and fun factor. The posts showed good organic reach and impressions on all the active platforms. Fork You Too has a fan base of over 25,000 plus which increased the Fan following base 12 times on Facebook, 200 plus Followers on Twitter, and 250 plus followers on Instagram.

This also lead to 22% increase in footfall at the restaurant. 12x Fan Following | 22 % Increase in Footfall.

The Facebook page fan base increased to 25,000 plus. Twitter followers have increased to 200 plus with Instagram followers over 250.

• The post reach on Facebook showed reach of 6000 plus (unique people who see our posts)
• The tweets where retweeted and favorites by the influencing people like eminent food bloggers and web sites.
• 1 million total reach and organic reach of .2 million on Facebook.
• The 1.4 million of impressions seen of any content associated with Fork You Too Page.
• The Instagram received over 900 likes and 80 comments on the campaigns we posted.

After having created a big buzz on the global map, our favourite cookie, Oreo, takes their latest campaign #PlaywithOreo to an all new level across cities in India.

Having splashed different parts of the country with fun, quirky ads from #PlaywithOreo campaign, it is all set to paint Mumbai, Delhi and Bengaluru in endless colours. Bringing some of the coolest graffiti artists in their respective cities to create wall art inspired from the #PlaywithOreo theme, the campaign prepares you for the playfulness that is Dunk, Lick, Dip, Roll, Stack and Paint, uniquely integrating the cookie into the world of art.

The artists that have been roped in across the cities are Yantr, Harshvardhan Kadam of InkBrushMe and Ranjit Dahiya of Bollywood Art Project in Mumbai and Sharwari Tilloo, Vivek Chokalingam and Athreya Chidambi in Bengaluru.

Taking inspiration from the idea of Oreo graffiti, the #PlaywithOreo campaign also takes to social media to showcase its interesting designs, further extending into the second phase of the campaign, called #DoodleIt.

The #DoodleIt activity is aimed to encourage folks across social media platforms to create interesting doodle art around the Oreo cookie and win exciting prizes by posting their work of art on Facebook, Twitter, Pinterest, YouTube or Instagram.

All of this work will then find their home at playwithoreo.com which is a global platform for fans of Oreo to connect and share their love for their beloved cookie.

Oreo has always managed to push the envelope when it comes to creating exciting campaigns. #PlayWithOreo is yet another step in that direction. And with a platform that allows people to go wild and explore their creative side without any boundaries, the initiatives are aimed to explore the #PlaywithOreo idea to endless possibilities.

This Oreo inspired Graffiti will take place across the cities on 29^th, 30^th & 31^st May 2015. The details of which are as below.

Mumbai:

Time: 8.00 am to 12.00 pm

Venue: Reclamation, Bandra

Delhi:

Time: 11.30 pm to 6.00 am

Venue: Moolchand Flyover (Delhi)

Bengaluru:

Time: 8.00 am to 12.00 pm

Venue: Richmond Flyover (Bangalore)

NESTLÉ Munch launched its new campaign on digital platforms followed by television. The brand urges the its target audience to claim their stage, to sport and embrace their flaws and their passions and be unapologetic about whom they are. The Longer version of the TV ad was posted on the NESTLÉ MUNCH Facebook page, YouTube channel and Twitter on the 10^th of January and has received an enthusiastic response from consumers. With over 3 million views on Facebook and YouTube, this ad will definitely start a new trend amongst the youth. The music has been a great hit, with over one lakh downloads within two weeks of its launch.

The Plot:

The protagonist in this new film by NESTLÉ MUNCH is the confident, happy-go-lucky College Student played by Sushant Singh Rajput. From a street scene, talking to tourists in ‘Broken English’, to trying to impress a girl in the college library with the same ‘tootaphoota English’, the film showcases this common angst among a large section of our country’s youth in a light-hearted and comical manner.  All of this culminates into a big fail at the ‘Romeo and Juliet’ audition, where the lines that he utter are obviously ones that Shakespeare never wrote.

A dejected hero walks out of the theatre, crunches loudly into a NESTLÉ MUNCH 4X4, which gets everyone’s attention. He now has a ‘Manch’ (stage) to showcase his talent; he uses this to fantastic effect by breaking into the very catchy ‘MUNCHification’ song in ‘Broken English’, catapulting himself to stardom in the process.

This new commercial inspires us to embrace the beautiful little flaws and imperfections within all of us by parading them out in the open- Simply put, Nestlé MUNCH khao, Apne Manch pe Aao!

The Campaign:

The campaign extends to Twitter and Facebook with the hashtag #MUNCHification. Soon after the launch the conversations around the campaign have exploded on both Facebook and Twitter.

Consumers tweeted about the Brand Message ‘Embrace who you are, you’re a superstar!’ and the catchy jingle of the ad.

Facebook users loved the idea of Broken English becoming the next cool thing for the young generation, with many humming the lyrics of the jingle across Facebook posts. A new trend, Facebook also saw a lot of consumers updating their status to ‘Eating Nestlé MUNCH’ while posting about the campaign.

The jingle of the ad or the ‘MUNCHification song’ has been sung by Mika and can be downloaded from the YouTube and Facebook video by clicking on the download button. It is also available on digital music platforms like the mobile Gaana app. The #MUNCHification song has seen over one lakh downloads, just two weeks into the campaign.

The post Nestlé MUNCH Creates Buzz with The New MUNCHification Song and TVC on Digital appeared first on Social Samosa.

#SulaFest2015 received unparalleled response on social media with an overall outreach of 69.52 Million (Facebook, Twitter, Instagram); a higher proportion of the outreach being organic.

With a bunch of new festival concepts coming up, Sula wanted to stand out from the crowd. The brand already has a reverent following, but it strives hard to host new audience and bulk up the fan following, year after year. This time Sula planned a promotional campaign that spanned over four months in three strategic phases. The challenge was to keep the motivation and enthusiasm consistently high.

The objectives were clear to draft a befitting strategy, which included emphasis on close interaction with fest goers.

During the first phase of the pre-event promotions, the event page registered an attendance of 5300 ‘going’ tags. This was a build up to the larger integrations and activities the brand did on ground as well as post the event.

The content strategy activated nostalgia followed by series of engaging posts: #SaveTheDate, #SulaFestTips, 10 day countdown to the fest, and teaser videos on YouTube. These unique activities were well supported by the regular FB and Twitter contests, involving fans and friends of fans via tagging.

The online response was replicated at the venue. The Sula fest was covered live on Facebook, Twitter and Instagram. Fresh additions this year were – the Instagram booth for instant pictures and the ‘best of the fest’ daily Instagram video.

The #SulaDrone captured aerial views of the fest and vineyard like never before and was the most exciting addition to the festival. Afterall,

We all have a good time

When it’s music, food and wine!

The results achieved with the activities –

The fans largely expressed their happiness on Twitter and #SulaFest was trending on both days.

The case study contains an elaborate description of activities. It also shows a comparison in social media marketing results from previous year.

The post #SulaFest’s highest outreach platform becomes Instagram appeared first on Social Samosa.