Clik here to view.
Fixderma appoints Preetam Jena as CMO
Fixderma has officially announced the appointment of Preetam Jena as its Chief Marketing Officer and the head of eCommerce. Jena took charge this year kicking off marketing associations with IPL’s...
View ArticleClik here to view.
Rusk Media appoints Nikhil Tonk as Head of Ads Servicing
Rusk Media has announced the appointment of Nikhil Tonk as the new Head of Ads Servicing. Tonk shared news of his new position on LinkedIn. Prior to joining Rusk Media, he served as a Client Services...
View ArticleClik here to view.
Experience Commerce retains MRF Tyres’ digital and media mandate
Experience Commerce (EC), an integrated digital agency within the Cheil Network, announced the renewal of its annual digital, technology, and media mandate for MRF Tyres for the 12th consecutive year....
View ArticleClik here to view.
Innovation is key to thriving; survival is relatively easy: Sahil Shah
Sahil Shah, President of Dentsu Creative, has built a leadership style centred on passion and authenticity. Starting his career as a writer and now leading one of India’s top creative agencies, Shah’s...
View ArticleClik here to view.
Rubeena Singh departs from AnyMind Group
AnyMind Group has announced the departure of Rubeena Singh, who leaves the group on October 15, 2024. Starting from 2023, Singh was the Country Manager of India & MENA. Post her departure, the...
View ArticleClik here to view.
C Com Digital wins HealZen's digital marketing & creative mandate
C Com Digital has won the mandate to manage the complete digital presence and creative services for HealZen Quantum Cure Private Ltd. The agency will be responsible for HealZen's website development,...
View ArticleClik here to view.
GroupM unveils 'Top 100 Digital Stars of 2024' in partnership with Forbes India
GroupM has announced the third edition of the Top 100 Digital Stars List for 2024 curated by GroupM’s influencer and content marketing solution The Goat Agency, in partnership with Forbes India. This...
View ArticleClik here to view.
54% of GenZ are likely to be online while in-store: Report
To separate fact from fiction and gain a deeper understanding of Gen Z, Snap Inc. partnered with Boston Consulting Group (BCG) to develop a report on Gen Z titled 'The $2 Trillion Opportunity I How Gen...
View ArticleClik here to view.
The 5 Ps of Piggyback as a model for effective festive marketing
It's almost near the end of yet another fun year, every month is filled with festivals. From Navratri and Dussehra to Diwali, Christmas, and Newyear the festive spirit is back in action. The families...
View ArticleClik here to view.
LinkedIn expands AI campaign creation with video options
LinkedIn has announced new advertising options aimed at capitalising on the rising popularity of video content on its platform, along with improvements to its automated campaign creation process....
View ArticleClik here to view.
YouTube tests AI-powered reply suggestions for creators
YouTube has begun testing AI-powered reply suggestions to assist creators in engaging with their audiences more efficiently. The new feature offers editable, AI-generated comment replies tailored to...
View ArticleClik here to view.
Wrap2Earn secures exclusive advertising rights for Cityflo Buses
Wrap2Earn, the cab branding company, has announced a partnership with Cityflo, a bus service offering home-to-office rides in Mumbai and Hyderabad. As part of this collaboration, Wrap2Earn has secured...
View ArticleClik here to view.
Google revamps shopping experience with AI powered features
Google has launched a revamped version of its Shopping platform, enhanced with artificial intelligence (AI) to deliver a more personalised and efficient online shopping experience. The new 'Google...
View ArticleClik here to view.
George Kovoor joins Famous Innovations as CCO, South
Famous Innovations announced the appointment of George Kovoor as its Chief Creative Officer, South. Kovoor joins Famous Innovations from Wavemaker, where he was Chief Creative Officer. There, he...
View ArticleClik here to view.
56% of urban citizens chose instore mode of shopping: Ipsos report
Ipsos IndiaBus Shopping Fiesta Survey confirms all the buzz in the streets around festivals, with at least 3 in 4, in tier 3 citizens (76%) claiming to prefer the in-store mode of shopping most....
View ArticleClik here to view.
BornHi wins Sakra World Hospitals' digital marketing mandate
BornHi, the integrated digital marketing agency with presence in Gurgaon, Mumbai, and Bangalore, has secured the digital mandate for Sakra World Hospital. As Sakra Hospital looks to expand its digital...
View ArticleClik here to view.
Meesho's new campaign takes over Paytm's soundbox
As we surf through the festive season, Meesho and Paytm India have teamed up for a creative campaign, turning the familiar Paytm Soundbox into more than just a payment confirmation tool. This small...
View ArticleClik here to view.
68% of consumers expect brands to help them save money: Report
Havas published the 2024 edition of its Global annual Meaningful Brands study, revealing newfound resilience and optimism during a period when global crisis has become the norm. The study has measured...
View ArticleClik here to view.
IndiGo and Spotify partner to introduce '6E Shuffle' playlist
IndiGo and audio streaming platform Spotify have partnered to launch 6E Shuffle, a feature that generates exclusive travel playlists for users based on their journeys and preferences. As a value add,...
View ArticleClik here to view.
How influencer marketing during festivities is shaping consumer purchases
The festive season often leaves people scrambling for gift ideas, but with Instagram reels offering fun suggestions, it’s easier than ever. For Raksha Bandhan this year, Blinkit, with a lighthearted...
View Article