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Mountain Dew's rebranding: From bold redesigns to a nostalgic 2025 refresh
PepsiCo is set to give its Mountain Dew brand a visual refresh, with a redesigned logo and new packaging that will debut in summer 2025, reflecting a shift towards an outdoors-oriented image. The...
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Navratri to Durga Puja: How brands are celebrating the 9 days
As we approach the end of Navratri, with today being the last chance to play garba--if you haven’t yet, a slow melancholy begins to settle in. But don’t worry, we’re Indians—there’s still plenty to...
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AdSpot: Norwich City, Honda, EA and more
In its new campaign, WWF's ‘A Prescription for Nature’ taps into the healing power of the natural world, aiming to improve mental health by encouraging people to spend just 20 minutes a day in nature....
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How the ICC Women’s T20 World Cup is changing sponsorship dynamics
As the world watches the ICC Women’s T20 World Cup, women's cricket is rapidly gaining momentum, and we are seeing brands recognising the potential of female athletes to reach diverse audiences. The...
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FCB Kinnect appoints Yogesh Mani Pradhan as Group ECD
FCB Kinnect has announced the appointment of Yogesh Mani Pradhan as Group Executive Creative Director (West). Pradhan comes on board to lead creative proficiency for the agency’s Mumbai office. With...
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Creators on X to see higher payouts with premium engagement focus
X, formerly known as Twitter, announced changes to its 'Creator Revenue Sharing Program', now focusing on engagement from 'X Premium' users rather than ad views. The update takes effect from November...
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X drops Unilever from lawsuit after reaching new ad deal
Unilever has been removed from X's antitrust lawsuit after reaching a new advertising agreement with the social media platform. The settlement allows the two companies to continue their partnership. X...
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Magicbricks' Prasun Kumar elevated to CMO & Business Head
Magicbricks has announced the elevation of Prasun Kumar to Chief Marketing Officer & Business Head. Previously, Kumar served as the Business Head responsible for operations, digital marketing, and...
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Jeff Thomas joins McCann Bangalore as AVP, Strategy and Planning
Jeff Thomas has been appointed as the new Assistant Vice President (AVP) of Strategy and Planning at McCann Bangalore, bringing over 15 years of experience in advertising, digital marketing, and...
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Bringing back the golden era of advertising
The 80s and 90s were nothing short of a magical wonderland in Indian advertising, bursting with catchy jingles, captivating stories, and unforgettable characters that stole the hearts of millions....
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Brand Catapult bags social media & performance marketing mandate for Läderach...
The Dharampal Satyapal Group (DS Group) has awarded the social media and performance marketing mandate for the luxury Swiss Chocolate brand, Läderach to Brand Catapult. This follows a multi-agency...
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Digit Life Insurance announces Virat Kohli as brand ambassador
Go Digit Life Insurance Limited (Digit Life Insurance), announced Virat Kohli as its brand ambassador. Extending the ongoing “That’s It” campaign to life insurance. Virat Kohli is also the brand...
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DoubleVerify enhances media authentication tools for Meta platforms
DoubleVerify the software platform for digital media measurement, data and analytics, today announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram...
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Wybor ropes in Axar Patel as brand ambassador
Wybor, the electronics brand by MEPL Group, announced the signing of Indian cricketer Axar Patel as its brand ambassador. This partnership marks a step forward for Wybor as it aims to solidify its...
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82.5 Communications bags De Beers Group’s creative mandate
82.5 Communications has won the creative mandate from De Beers Group, a global diamond company, to further ignite the passion for natural diamonds among Indian consumers. This collaboration comes at a...
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How brands leveraged experiential marketing for Navratri & Durga Pujo
The excitement of Navratri and Durga Pujo has passed, leaving us with a bittersweet feeling as we prepare for a full cycle before we can celebrate those vibrant festivities again. This year, brands...
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Festive boom and e-commerce’s continued reign in India
The e-commerce sector braces for an exhilarating whirlwind of consumer activity as India revels in the vibrant hues of its festive season. The period between Navratri, Diwali, and Christmas has long...
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Microsoft's VP of GenAI research Sebastien Bubeck joins OpenAI
Sebastien Bubeck, Microsoft’s vice president of GenAI research, is leaving the company to join OpenAI, according to a statement from Microsoft on Monday. It remains unclear what role Bubeck will take...
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Salim Khubchandani joins SRV Media as Strategic Advisor
SRV Media, a digital marketing company headquartered in Pune, India, announced that Salim Khubchandani has joined the company in a strategy and advisory role. Khubchandani brings experience in...
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YouTube expands AI audio generation tool to all U.S. creators
YouTube has expanded access to its ‘Dream Track’ audio generation tool to all creators in the U.S. Dream Track, introduced in 2023, enables users to generate short, AI-powered instrumental audio clips...
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