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Prasar Bharati conducts trials for direct-to-mobile broadcasting
According to reports, public broadcaster Prasar Bharati has taken significant steps towards enabling the telecast of live TV channels on smartphones without requiring an internet connection, as trials...
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Situationships to fast deliveries, how brands celebrated Karwa Chauth 2024
Karwa Chauth is a significant festival for married women, celebrated primarily in North and Northwestern India. On this day, wives fast from sunrise to moonrise, praying for the safety and longevity of...
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Q-commerce platforms under scrutiny for predatory pricing & monopoly
The All India Consumer Products Distributors Federation (AICPDF) has flagged concerns about quick commerce (q-com) platforms engaging in predatory pricing, deep discounting, and monopolistic behaviour....
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Just for laughs: Client briefs
The creative teams are currently under neck-deep in the most peculiar, mind-boggling client briefs. During this busiest period of the year, starting from August to October, leave agency folks with a...
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Generative AI startups secure over $3.9Bn in Q3 2024 funding
Venture capital (VC) funding for generative AI startups reached $3.9 billion across 206 deals in Q3 2024, according to PitchBook. U.S.-based companies secured $2.9 billion of that total in 127 deals....
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Meta unveils new AI model capable of self-training
Meta announced the release of new artificial intelligence (AI) models from its research division, including a ‘Self-Taught Evaluator,’ a tool that could reduce the need for human involvement in AI...
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Hogarth boosts India leadership with Madhurika Banerjee & Ishita Hora
Hogarth has announced the appointment of Madhurika Banerjee and Ishita Hora to its senior leadership team. Banerjee joins Hogarth as Vice President, North. With over 15 years of experience, Banerjee...
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Navigating the digital divide: A strategic imperative for modern-day brands
In an era where consumers are hyperconnected, the advertising landscape has undergone a seismic shift. The rise of digital media has not only disrupted traditional advertising methods, it has altered...
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#SS40under40: Presenting the nomination categories
Social Samosa’s 40 Under 40 is our tribute to the trailblazers who defied the odds to deliver innovative, work with speed, resilience, and foresight. As we prepare to launch the fourth edition of...
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StevePriya secures D'Decor's creative mandate
StevePriya, a creative & content agency, has been awarded the creative mandate for D'Decor Exports and the social media responsibilities for Sansaar, D'Decor’s home decor brand. The brand has...
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Meta launches threads tips mini site to boost user engagement
Meta has introduced a new mini-site offering guidance for users looking to enhance their presence on Threads, the company's real-time social app. The platform, which has grown steadily since its...
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Isha Gupta joins Swiggy as AM - Social Media & Brand Marketing
Isha Gupta has joined Swiggy as AM for Social Media and Brand Marketing, a move she announced on LinkedIn. In her post, she stated, “Driving socials and brand love for Swiggy Instamart? Let's do it.”...
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CDSL IPF targets Tier II & III cities with its latest digital awareness...
In a world where investment opportunities seem endless, financial scams are becoming more and more common, often preying on unsuspecting investors. For many individuals, particularly in India’s Tier II...
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71% of Indians prioritise trust in brand engagement: Report
Over half of people in India are questioning the content they’re served online more than before, and 71% of people in India say that trust is an important factor to them when choosing to engage with a...
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Pepper Content launches Pepper Creative, appoints Sahil Siddiqui as Global...
Pepper Content has launched Pepper Creative, a new agency designed to provide flexible, on-demand creative solutions for brands. The initiative aims to streamline content creation and execution for...
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Gozoop Creative appoints Amisha Gulati as President
Gozoop,has hired Amisha Gulati as its new President of Gozoop Creative, the group’s creative agency. This move further strengthens Gozoop’s leadership and adds towards its vision of building India’s...
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Vikram Sakhuja to receive AAAI Lifetime Achievement Award 2024
The Advertising Agencies Association of India today announced that the AAAI Lifetime Achievement Award for 2024 will be conferred on Vikram Sakhuja. Sakhuja, an IIT Delhi and IIM Calcutta alumnus, has...
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Roff renews partnership with Pro Kabaddi League for 11th season
Roff, the tile adhesive brand from Pidilite Industries Ltd., announced it has renewed its partnership with the Pro Kabaddi League (PKL) for its 11th season. Commenting on the partnership, Manish...
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Neeraj Chopra joins Athletics Kids Cup as official ambassador
Athletics Kids Cup has joined hands with Olympic gold medalist Neeraj Chopra as the official ambassador and advisor, lending his support to inspire the next generation. With his involvement, the...
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Kainaz Karmakar named jury President for The One Show 2025
Kainaz Karmakar, CCO at Ogilvy India in Mumbai, has been named as Jury President for Out of Home, Print & Promotional for The One Show 2025. Senior creatives from around the world are appointed as...
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