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People are seeking offline experiences to escape screen fatigue: Kommune report
Kommune has partnered with its insights vertical, Stumble, to release its first culture report, 'Consumed: A Deep Dive Into Consumer Culture In India.' This report explores both online and offline...
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Maximizing brand impact: How influencer marketing drives consumer engagement...
The festive season is a time for joy, celebration, and, more than anything, shopping sprees, when consumers are in the mood to indulge, explore new products, and spend! For brands, this is a golden...
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Diwali blockbuster slump: What are cinema chains doing to attract advertisers?
For decades, Diwali has been the crown jewel of Bollywood’s release calendar. Lavish sets, star-studded casts, and high-budget films once dominated the festival season, as families flocked to theatres...
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Anthropic updates its AI model for desktop automation
Anthropic has made strides in AI development with the release of its updated Claude 3.5 Sonnet model, which can now interact with desktop applications. This upgrade, allows the model to perform tasks...
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New Threads feature to simplify posting from multiple profiles
Threads is developing a new feature that allows users to switch profiles within the post composer, making it easier to post from a connected account. This update, spotted by app researcher Alessandro...
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Meta tests facial recognition to combat scams and restore accounts
Meta is testing facial recognition technology aimed at combating scams and assisting users in regaining access to compromised accounts. As scammers continuously evolve their tactics, the company is...
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PHD India bags integrated media mandate for Shriram Finance
PHD India, part of the Omnicom Media Group, has been appointed Shriram Finance’s agency on record to manage its integrated media mandate.The account will be serviced from its Mumbai office. The agency...
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D2C Pro secures marketplace management mandate for Pureheart
Pureheart, a brand in the nut and nut spread industry, announced its partnership with D2C Pro powered by Team Pumpkin to manage its marketplace operations on Flipkart. This collaboration aims to...
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NODWIN Gaming appoints Atin Suri as Global Head of Experiential Marketing
NODWIN Gaming has announced the appointment of Atin Suri as Global Head of Experiential Marketing. Suri brings experience to help further the company’s mission to engage and excite audiences across all...
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Capturing Gen Z's attention: Inside POCO's marketing playbook
POCO made its debut in the Indian smartphone market in 2018, initially as a sub-brand under Xiaomi. In 2020, POCO separated from Xiaomi to operate independently in India. Over the years, POCO has...
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Jon Hamm wants you to skip the inconveniences in SkipTheDishes’ new ad
SkipTheDishes, Canada’s food delivery service, is embarking on a new era, dropping ‘TheDishes’ from its name and expanding its offerings beyond just restaurant orders. ‘Skip’ is positioning itself as a...
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WPP reports 4.1% revenue growth in Q3 2024: Report
WPP's third-quarter trading update for 2024 shows continued steady progress despite some challenges in key markets like China. The company reported a like-for-like (LFL) revenue growth of 4.1% and a...
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Snap & ShareChat offer minimal disclosure on content removed via automated...
The Internet Governance and Policy Project (IGAP) has published its latest report, 'Social Media Transparency Reporting: A Performance Review', offering a detailed analysis of how Significant Social...
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How tech brands have celebrated Diwali over the years
The Diwali season has become a pivotal moment for India’s tech and IT markets, showcasing a robust consumer demand and the country's growing digital transformation. According to reports the 2024...
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Pocket Aces announces leadership elevations
Pocket Aces has announced the appointment of Vinay Pillai as its new Chief Business Officer. Pillai, who has been with the company for over four years, previously held the position of Head of Strategy,...
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Where culture meets modernity: Sabhyata’s creative social media approach
In 2003, Anil Arora and Pankaj Anand opened Sabhyata’s first store in Delhi’s vibrant Lajpat Nagar, with a vision of bringing the essence of Indian ethnic wear to life. Rooted in tradition, the name...
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X's AI overhaul simplifies Ad creation, slashing manual effort
In a bid to improve ad creation efficiency and drive better results for small to medium-sized businesses (SMBs), X has undertaken a comprehensive revamp of its ad platform. The social media platform,...
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Instagram tests new Reels feature offering performance insights
Instagram is experimenting with a new feature that offers creators detailed insights into the performance of their Reels. The social media platform is developing in-stream notes that explain why a...
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Youngun expands into video production for social media platforms
Youngun, the creative marketing agency, announced its expansion into video production services including ideation, scripting, onboarding talent and end-to-end production. This move will allow the...
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Social Panga appoints Ketki Karandikar as Sr. Creative Director
Social Panga, the integrated creative and digital marketing agency, now part of LS Digital, has appointed Ketki Karandikar as Senior Creative Director for its Mumbai office. Karandikar joins the agency...
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