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How far has AI pushed personalisation in marketing?
Imagine scrolling through a website and seeing product suggestions that feel like they have read your mind or receiving a festive greeting from your favourite brand that speaks to your preferences and...
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MiniKlub announces Shahid & Mira Kapoor as brand ambassadors
MiniKlub introduced Shahid Kapoor and Mira Rajput Kapoor as its first brand ambassadors. At the announcement, Anjana Pasi, Director of MiniKlub, commented, "We are thrilled to welcome Shahid and Mira...
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Avanish Agarwal appointed Head of Brand Marketing for The Game Palacio
Avanish Agarwal has been appointed as the Head of Brand Marketing at Snow World Entertainment, where he will oversee the brand strategy for The Game Palacio. He announced his new role on LinkedIn,...
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Hoopr launches a creative-tech arm to enhance B2B strategy
Hoopr, the startup which provides tech-led music licensing solutions, has launched Hoopr Brand Solutions (HBS), a new creative-tech arm, to strengthen its B2B offerings. With this, the brand aims to...
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DoubleVerify partners with Spotify to boost video ad transparency & performance
DoubleVerify the software platform for digital media measurement, announced a new integration with Spotify to authenticate media quality on the platform. It enables advertisers to measure fraud/invalid...
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InMobi Advertising upgrades consent management for publisher privacy compliance
InMobi Advertising, a provider of content monetisation and marketing technologies that help businesses growth, has unveiled the next generation of the InMobi Consent Management Platform (InMobi CMP), a...
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Dressing up Diwali: How Apparel brands have celebrated Diwali over the years
As the years go by, childhood memories may blur around the edges, but the memories of Diwali shine bright and clear. It’s that magical time of year when my friends and I would gather, all decked out in...
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YouTube Shopping expands in India, offering new avenues for creators
YouTube has announced an expansion of YouTube Shopping in India, with the launch of the YouTube Shopping affiliate program, creating new opportunities for creators to diversify their earnings and for...
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What happens inside an ad agency during its busiest period?
Ad agencies are like creative beehives, buzzing with activity and collaboration. Teams of account managers, creatives, media planners, and strategists work together, bouncing ideas around and crafting...
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Delhi techie snags JioHotstar domain; sparks legal drama with Reliance
The internet erupted when news broke that a Delhi techie had cornered Reliance, by securing the domain name JioHotstar.com, asking the company to fund his Cambridge tuition in exchange. The move...
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FCB Interface appoints Noor Samra as National Planning Director
FCB Interface, a part of FCB Group India announced the appointment of Noor Samra as National Planning Director. With a portfolio spanning legacy and new-age brands, Samra is set to bring her strategic...
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Disney+ Hotstar head Sajith Sivanandan resigns
According to reports, Sajith Sivanandan, the head of Disney's Hotstar streaming app in India, has resigned as the company accelerates its business integration following the $8.5 billion merger with...
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Why Gen Z should consider brand reputation management?
Imagine this: you’re scrolling through the internet, leaving a review or commenting on a viral post. In that moment, you’ve unknowingly influenced a brand’s reputation. This is the power of today’s...
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Mitali Srivastava Hough moves on from McCann Worldgroup
Mitali Srivastava Hough has bid farewell to McCann Worldgroup, stepping down from her role as Senior VP and Head of Planning for the Mumbai office. With 25 years of experience, Hough has worked with...
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Agency Feature: Inside Response India's 40 year legacy
Who we are Response India is a marketing communications agency from Calcutta with four decades of branding and communication experience. It has worked for over 150 brands, in India and abroad. The...
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FMCG ad landscape sees 7% rise in digital impressions: Report
In the first half of 2024, the FMCG advertising landscape witnessed a dynamic shift across traditional and digital media, revealing distinct patterns in consumer engagement and brand strategies....
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70% of CXOs ramp up tech investments for festive growth: Exotel study
Exotel, an AI-driven enterprise communication platform, has released the findings of its comprehensive market survey on technology investments for the upcoming festive season. The survey, which...
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Ad Spot : Zomato, Adidas, NBA and more
In a vibrant blend of sports and music, Adidas Originals has unveiled the Bad Bunny & Messi Collection, showcasing a collaboration between football legend Lionel Messi and Latin superstar Bad...
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Popular Diwali campaigns that have captured the hearts of industry experts
It’s Diwali, the streets are buzzing with energy, homes are draped in shimmering lights, and the smell of sweets wafts through the air. The night sky is ablaze with fireworks, but something else is...
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How Diwali ads are evolving to reflect modern values
When you think of memorable Diwali ads, Cadbury Dairy Milk's #KhadoosChacha ad is hard to forget. It follows a grown-up Chintu knocking on his childhood 'Khadoos Chacha’s door, reminiscing about the...
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