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50 Diwali campaigns that lit up the festivities this year
For the past few weeks, I've found myself glancing at the holiday calendar far more often than checking emails, just to reassure myself that Diwali was right around the corner. And, finally, Diwali is...
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Digital takes the lion’s share in ad spends this Diwali
With Diwali celebrations in full swing, brands are seizing the festive fervour with campaigns that strike a balance between traditional and digital channels, reflecting a shift towards tech-driven and...
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Diwali through their eyes: How A&M celebrates
With Diwali comes a flood of memories; a blend of tradition and celebration that’s evolved alongside me. Growing up, Diwali meant school was out, friends were over, and firecrackers were calling. I...
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How brands can stand out in an oversaturated influencer space
Influencer marketing has become a go-to strategy for brands across industries, and for good reason. With the rise of social media, consumers now trust influencer recommendations more than traditional...
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Marketing therapy: Lessons from Shrinking on connecting with your audience
On a Thursday night, after a long day of Zoom calls, never-ending emails, and the general chaos of modern life, you finally plop down on your couch, a drink in hand. You hit ‘play’ on Shrinking, a...
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From homecoming to holidaying: How travel brands connected with festive...
Let’s be honest, many of us looked forward to the Diwali break to relax and energise ourselves with family and friends, whether at home or in a foreign destination. A growing wave of travel is changing...
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Reimagining festive campaigns for Gen Z
The generation that’s too busy for your brand: Brick by brick, our generation is building their algorithms and nobody will consciously termite ads into it. GenZ is not only born into the internet but...
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Case Study: How Myntra FWD engaged Gen z shoppers through an influencer-led...
Myntra, with its new Gen Z-focused brand “FWD,” set out to build a strong presence on Instagram, ensuring their fast-fashion segment gained widespread attention. Their approach involved collaborating...
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Your heart deserves attention: Aditya Birla Health Insurance’s #LetsFaceIt...
In the rush of today’s fast-paced modern world, it’s easy to take our heart health for granted. Without symptoms to warn us or alarming reports to make us pause, we often believe our heart health is in...
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Bikano’s Kush Aggarwal on how marketing fuels a snack legacy
The average person consumes over 1,200 snacks a year. That’s more than three snacks a day–one with your morning tea, another mid-afternoon, and maybe a late-night bite while watching your favourite...
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Strategies to identify the most compatible mediums to market your brand in...
In India's diverse and evolving media landscape, selecting the most effective marketing channels is crucial for reaching your target audience and achieving business success. With options ranging from...
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Case Study: How Badshah Masala used colours, recipes & influencers to...
This Navratri, Badshah Masala introduced the #BadshahSangNavrang campaign, highlighting the festival's colours through a social media campaign. The campaign included an Instagram contest encouraging...
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Agency Feature: All you need to know about VUI Live
Who are we? VUI Live is a full-service Digital Technology and Consulting Company established in 2021, with its headquarters in Gurugram. Specializing in delivering data-driven solutions, we leverage...
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Emotional storytelling has become a key strategy for FMCG brands during...
For Marico, the festive season represents more than just a surge in sales, it’s a time to celebrate India’s rich cultural tapestry and foster deeper emotional connections with consumers. Somasree Bose...
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Why Culture is the key to building unforgettable campaigns
In the competitive marketing environment of today, culturally based initiatives have shown to be more successful in changing customer behaviour than generic ones. Every memorable or effective campaign...
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Transforming real estate marketing with virtual experiences & AI solutions
The surge in home-buying sentiment across India can largely be attributed to millennials, who are reshaping the real estate landscape. According to Statista, the Indian real estate industry, valued at...
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Agency Feature: All you need to know about Umanshi Marketing
Who are we? The agency is its’ clients’ outsourced/ extended marketing team – minus the bank-breaking price tag. Hence it deliver full-stack marketing primarily across 3 areas - Branding Digital...
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Bold ideas need fearless selling with deep conviction: Himanshu Saxena
Himanshu Saxena, COO & MD, BBH India, with over 30 years of experience in advertising, has seen the industry transform in ways few could have predicted. From navigating the rise of digital...
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Preparing OOH for a sustainable future
As the world grapples with environmental challenges, businesses across industries are rethinking their impact on the planet. Out-of-home (OOH) advertising, once dominated by paper, vinyl, and lights,...
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Emotion AI’s progress and implications for marketing
Today, I decided to have some fun with AI image generators and asked them to show me different emotions on a person's face -- anger, happiness, disgust and so on. As expected, the results displayed...
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