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Snapchat expands brand safety with DoubleVerify
Snapchat has expanded its partnership with third-party verification provider DoubleVerify, enabling the platform to offer advertisers enhanced brand safety and suitability measurement on ad campaigns....
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Meta introduces 'Flexible Media' to boost ad performance
Meta is rolling out a new ad option named ‘Flexible Media,’ designed to boost the effectiveness of ad placements by allowing different media elements to be displayed across various user segments based...
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New YouTube feature lets Shorts creators pitch directly to brands
YouTube is rolling out new features to enhance monetisation and engagement opportunities for Shorts creators. The primary update allows creators with over 4,000 subscribers in the YouTube Partner...
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vivo India takes the CGI route to announce the launch of luxurious V40-series...
In a bid to captivate the audiences, vivo India recently launched a CGI video announcing the launch of vivo V40e inspired by luxury design, offering an engaging way for the audiences to witness the...
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ThinkROI bags Mr. DIY’s digital media mandate
ThinkROI, the digital media and creative agency, announced its partnership with home improvement retailer Mr. DIY as its official digital media partner. This partnership between the two entities aims...
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ZOFF appoints Manish Agarvwal as Chief Marketing Advisor
ZOFF has appointed Manish Agarvwal as its Chief Marketing Advisor, bringing with him more than 18 years of experience in marketing and digital strategy. Agarvwal announced his new role on LinkedIn. He...
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Publicis Groupe names Lalatendu Das CEO of Publicis Media South Asia
Publicis Groupe South Asia announced today that it has elevated Lalatendu Das (LD), the current CEO of Performics India, to the newly created role of CEO of Publicis Media South Asia. Continuing to...
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FCB/SIX India announces key elevations across senior leadership
FCB/SIX India has announced key elevations across its senior leadership, marking a move towards the expansion and enhancement of its service portfolios. Dhruv Shah has been elevated to Senior Vice...
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AnyMind Group launches a GenAI-powered live commerce platform
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of its GenAI-powered live commerce platform, AnyLive. This platform enables businesses to...
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Castrol appoints Sandeep Sangwan as global CMO
Sandeep Sangwan, who previously served as Managing Director of Castrol India, has now stepped into the role of Global Chief Marketing Officer at Castrol. The appointment was announced by Castrol’s...
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56% Indians preferred in-store shopping this festive season: Report
The festival shopping season has been one carnival, both for online and offline shoppers and interestingly the Ipsos IndiaBus Shopping Fiesta Survey shows that the Amazon Great Indian Festival was the...
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Viacom18 Sports appoints Mousumi Mishra as Senior Director - Marketing
Mousumi Mishra has been appointed as Senior Director, Marketing at Viacom18 Sports, a move she shared on LinkedIn. Mishra has accumulated experience in senior marketing positions across various...
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Rural FMCG growth climbs to 6.0% from 5.2%: Report
NielsenIQ, the consumer intelligence company, released the FMCG Quarterly Snapshot for Q3’24 (JAS’24). According to the report, Indian FMCG (fast-moving consumer goods) industry has experienced a 5.7%...
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How brands utilised Ganji Chudail's appeal for relatable marketing
If you’ve built your social media algorithm, brick by brick, chances are, you have encountered Ganji Chudail more than once. An animated character whose name translates to ‘bald witch’ in English. With...
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AICPDF slams quick commerce for promoting near-expiry goods
The All India Consumer Products Distributors Federation (AICPDF) has raised significant concerns about the growing practice of FMCG companies offloading near-expiry and non-movable products through...
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Case Study: How Burger King invited customers to roast their worst coffee...
In a recent campaign, Burger King India launched 'Roast the Roast' to spotlight BK Café's coffee while engaging audiences in a fun, user-driven format. Created by Leo Burnett South Asia, the campaign...
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Australia proposes social media ban for children under 16 years of age
Australia's government will introduce what it describes as ‘world-leading’ legislation to ban children under 16 from social media, a move aimed at mitigating the online 'harm' facing Australian youth,...
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Meta cracks down on political ads with tougher transparency rules
Meta has introduced enhanced policies on Facebook and Instagram to increase transparency and safeguard election integrity, outlining new rules for ads related to social issues, elections, and political...
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Meta’s AI to spot teens lying about age on Instagram
Under mounting scrutiny from parents and lawmakers over teen mental health concerns, Meta is deploying artificial intelligence to detect underage users lying about their age on Instagram, reportedly...
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Did Diwali ads stand out this year? Creative heads disagree
When you think of iconic Diwali ads, you can't help but think of ads like Cadbury Khadoos Chacha, or HP India’s #ThodiSiJagahBanaLo ad that showed emotions like home-coming, gift giving and a strong...
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