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Vistara-Air India merger: Industry leaders react
In a bittersweet turn for India’s aviation industry, Vistara, the joint venture between Tata Sons and Singapore Airlines, recently announced its impending shutdown, stirring both nostalgia and respect...
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Zomato sends warm wishes for Swiggy’s stock market listing
Swiggy made its stock market debut with shares priced between Rs 327 and Rs 390. The company’s Rs 11,327 crore IPO was fully subscribed by the final day, receiving 3.59 times the expected demand thanks...
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YouTube launches AI music remix tool & live-stream reminders
YouTube has announced a series of new generative AI and live-stream notification features as part of its latest weekly update to improve creator tools and engagement across the platform. One highlight...
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How Deepinder Goyal's personal brand has helped build Zomato's relatable image
Deepinder Goyal's journey from a small-town boy in Punjab to the CEO of Zomato is a story of vision, resilience, and effective communication. Born to a middle-class family and educated at IIT Delhi,...
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Indian kids spend 60% more time online watching videos than they did two...
Post-pandemic trends indicate that Gen Alpha—children born roughly between 2010 and 2025—are engaging with digital media at unprecedented levels. With greater access to online platforms, this...
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ThinkROI launches LA office, appoints Cameron Clunies-Ross as Co-founder
In a move to grow its global presence, Indian digital marketing agency ThinkROI has announced the opening of its new office in Los Angeles, California and has appointed Cameron Clunies-Ross as...
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Enormous announces Joy Chauhan as Fractional CMO
Enormous Brands has announced the appointment of Joy Chauhan as Fractional Chief Marketing Officer (CMO). Chauhan joins Enormous from erstwhile JWT/Wunderman Thompson (WT) (now VML) where in his last...
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Meta cuts price of ad-free subscription in Europe by 40%
Meta has announced further adjustments to its ad-free subscription offering in Europe, reducing the price by 40% in response to evolving EU data regulations and consumer protection requirements. The...
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Auto Sector TV ad volumes decline 14% in H1 2024: Report
In the first half of 2024, the Auto advertising landscape witnessed a dynamic shift across traditional and digital media, revealing distinct patterns in consumer engagement and brand strategies. Ad...
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Havas CX expands into Southeast Asia with Singapore launch
Havas CX, continues its growth with an expansion into Singapore, strengthening its presence across Southeast Asia. With a network of 18 Havas Villages worldwide, including hubs in London, Paris, New...
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New Jiostar website sparks speculation amid JioHotstar domain controversy
In the midst of the ongoing JioHotstar domain name situation, a new website called Jiostar (jiostar.com) has appeared online, though it currently only displays a ‘coming soon’ message with no further...
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CCPA issues new guidelines to tackle misleading ads in coaching sector
In a bid to uphold consumer rights and bring transparency to India’s coaching sector, the Central Consumer Protection Authority (CCPA) has released detailed guidelines aimed at curbing misleading...
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Spicetree Design Agency wins Justo Realfintech’s digital mandate
Spicetree Design Agency (SDA) has announced that it will handle the end-to-end digital responsibilities of Justo Realfintech, a real estate solutions company. The goal is to amplify Justo's digital...
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Asia Pacific consumers torn between embracing AI and fears of privacy...
A new report by Ipsos reveals that consumers across the Asia Pacific region, including 11 markets such as India, are broadly anxious about the future, despite high levels of engagement with new...
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Nykaa Q2 profit surges 72% amid 40% jump in marketing and sales costs
Nykaa posted a 72% rise in net profit for the second quarter of fiscal year 2025, reaching ₹10 crore on-year, driven by significant revenue gains across its beauty and fashion segments. However, the...
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Air India's new flight plan: Where does Vistara fit?
Brand mergers are more than combining logos or pooling assets—they’re negotiations of history, reputation, and customer sentiment. The recent decision by Tata to phase out Vistara and fold it into Air...
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Nostalgic much? Creative heads on childhood ads they cherish today
Idli vada bonda upma appam sevai pongal boori dosa masala dosa… No, I am not craving a South Indian feast but every time I recite this, I am transported back to my childhood. It reminds me of the...
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Advertising Club’s fourth edition of D:CODE to be presented by Google
Following the success of the first three editions of Annual Digital Review D:CODE, The Advertising Club now announces the 2024 edition of D:CODE, presented by Google. Scheduled to take place on...
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Fossil announces Nick Jonas as the 2025 brand ambassador
Fossil, a watch and accessories brand, announces a partnership with global actor and philanthropist Nick Jonas. The singer-songwriter will become the brand’s global watch ambassador for 2025 - 2026...
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Little actors, big impact: The success of Flipkart’s 'Kidults'
Advertisements are frequently loaded with celebrities promoting product features. Despite their high profiles, however, such campaigns can often feel formulaic and struggle to truly captivate...
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