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Google India's Mansi Khanna elevated to Director of Ads, Brand and Reputation...
Mansi Khanna, formerly Google India’s Head of Ads Marketing for Large Customers and SMBs, has been promoted to Director of Ads, Brand, and Reputation Marketing, as announced in a LinkedIn post. In her...
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WPP scales up investment in India with new Chennai campus
WPP announced a further investment in India, its fifth largest market, as it opened a new campus in Chennai. With over 11,000 people, India is a twin growth engine for WPP. Its Enterprise Technology...
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42% of rural India engaged in digital payments, 23% in e-commerce: report
GroupM and Kantar have released the fifth edition of the Rural Barometer Report. The report highlights a 60% rise in the average FMCG basket size among rural consumers, from 5.8 in 2022 to 9.3 in 2024,...
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Moo Deng the Hippo recommends ‘H for Handwashing' with Lifebuoy
Lifebuoy, Unilever’s largest hygiene soap power brand, has teamed up with an unexpected yet undeniably adorable partner: Moo Deng, a pint-sized pygmy hippopotamus who recently took the internet by...
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What will it take for brands to build consumer loyalty?
As an experiential events agency, we've had a front-row seat to how consumer loyalty has transformed over the years. What was once a reliable, long-term bond between brands and their customers has...
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Ads that could have been a hug in the past: Creative heads on childhood ads
As a kid, I had simple dreams: unlimited snacks and a TV remote all to myself to watch cartoons all day. And do you know which part I didn’t like at all? TV ads. I know no one likes watching TV ads,...
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OpenAI & other AI companies shift focus to human-like training techniques
AI companies, including OpenAI, are reportedly moving away from the traditional approach of scaling large language models by increasing data and computing power. Instead, they are developing new...
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ED to summon Amazon, Flipkart executives after raids on sellers in India
India’s financial crime agency is reportedly set to summon executives from Flipkart and Amazon as part of an escalating investigation into alleged violations of foreign investment laws. The move...
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Instagram chief debunks myth about sponsored content downranking
Instagram’s head, Adam Mosseri, has debunked the common myth that the platform deliberately downranks posts tagged as sponsored content to force brands to pay for reach. In a recent post, Mosseri...
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Dot Media onboards Danny Advani as Head of Business Strategy
Dot Media, has appointed Danny Advani as Head of Business Strategy and Planning to spearhead its strategic expansion to establish a comprehensive content division. Apart from creating this new division...
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VUI Live wins digital marketing mandate for Laiqa Wellness Pvt. Ltd.
VUI Live, a full-service Digital Marketing and Consulting Company, has secured the digital marketing mandate for Laiqa Wellness Pvt. Ltd., a Gurgaon-based Femtech startup. This partnership aims to...
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Madras High Court rejects petition to ban medical advertisements
The Madras High Court has ruled that there is no ban on doctors and hospitals advertising in the media, dismissing a petition that sought restrictions on such advertisements. The court's observation...
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What does Trump’s return mean for AI’s future?
The 2024 U.S. presidential election took an unexpected turn when tech billionaire Elon Musk, known for his often controversial stances, publicly endorsed and campaigned for Donald Trump. It was an...
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Quoraverse: Empowering marketers and agencies with tools for impactful...
Quora, in collaboration with Social Samosa, is bringing Quoraverse to Bengaluru, a pivotal conference designed to provide marketers, advertisers, and agency leaders with valuable tools and strategies...
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Diwali 2024 sees 14% rise in online sales and 42% jump in traffic: Criteo...
As the Indian festive season unfolds, Criteo, the commerce media company, released insights into online retail sales, traffic, consumer behaviour, and preferences during Diwali 2024. Demonstrating a...
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Brand creatives leverage humour to connect on Singles' Day
Brands have embraced the power of moment marketing, especially on dates like 11/11, known as Singles’ Day. Originally popularised in China as a day for self-love and shopping indulgences, Singles’ Day...
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GOZOOP Group announces Vipul Arora as Director of Brand Solutions
GOZOOP Group, has hired Vipul Arora as Director - Brand Solutions. This move will further strengthen the agency's leadership towards its vision of building India’s self-grown independent network. In...
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KFC India’s campaign takes a fresh approach to showcase its offerings
In a world where consumers are constantly seeking something extraordinary, something that stands out and sparks conversation. KFC has tapped into that desire. The brand's latest campaign, 'Taste the...
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Why are ads turning vertical?
Take a closer look at the movie songs being produced in the last few years and you will notice a pattern. The visual rules of the game have changed. The centre of the frame is where the money lies....
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Rima Kirtikar on the power of immersive experiences in real estate
In recent years, technological advancements have significantly reshaped consumer expectations in the real estate market, particularly with the rise of immersive digital tools. Globally, the market for...
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