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Viacom18 secures ownership of JioHotstar.com after domain dispute
The domain name jiohotstar.com, now associated with the merged entities Reliance Jio and Disney Hotstar, is officially owned by Viacom18 Media, a company controlled by Mukesh Ambani. This marks the...
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Digital payments up 43% in rural India: Kantar Report
Kantar has released its ‘India at Crossroads’ report, offering a comprehensive look at the forces set to shape the future of marketing in India in 2025. The report draws on insights from experts,...
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IPL brand value soars to $12 billion in 2024
The Indian Premier League (IPL) continues to grow as a global sporting powerhouse, with its brand value reaching $12 billion in 2024, marking a 13% increase from the previous year. The league, which...
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CEF Group onboards Harbhajan Singh as brand ambassador
CEF Group has announced its expansion into the e-cycle market, aiming to redefine urban mobility with eco-friendly alternatives. The company has launched a range of high-performance, affordable...
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Saurabh Kanwar joins Veefin Group as Chief Brand & Marketing Officer
Veefin Group the working capital technology platform, has announced the appointment of Saurabh Kanwar as Chief Brand & Marketing Officer (CBMO). Additonally, the platform has appointed Gitesh...
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How Pushpa 2 is captivating the Hindi heartland with pan-India marketing
The cinematic universe today is as much about what happens outside the theater as what unfolds on the big screen. For a film to succeed, particularly in a market as fragmented yet connected as India,...
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43% online shoppers frustrated with chatbots: Kapture CX Survey
A recent poll conducted by Kapture CX has shed light on the biggest pain points consumers face when shopping online. The results, published on LinkedIn, show that the most notable frustration for...
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Spikes Asia 2025 jury announced, 10 Indian leaders among global members
Spikes Asia has unveiled its 2025 Jury line-up, showcasing a diverse mix of industry leaders from across Asia-Pacific. Among the standout contributors are ten jurors from India, each bringing unique...
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YouTube shares top creators and trends of 2024
YouTube has announced the release of its annual End Of Year trending lists, showcasing the year's most popular topics, music, and creators. The lists offer a snapshot of the content that engaged...
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Myntra joins India's quick-commerce race by launching 'M-Now'
Myntra, the e-commerce platform, launched 'M-Now' on Thursday, a quick-commerce service that promises delivery of fashion and lifestyle products within 30 minutes. Initially available in Bengaluru, the...
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Publicis Groupe's annual film features Snoop Dogg highlighting industry...
Snoop Dogg, one of the most iconic figures in hip-hop, has long been synonymous with cool, laid-back swagger and surprising appearances. From singing with legends like Tupac and Biggie Smalls to his...
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Effective leadership goes beyond fitting into a stereotype: Sheetal Vanwari
The landscape of coworking spaces in India is changing, and Sheetal Vanwari, Chief Marketing Officer of Awfis Space Solutions Limited, offers a front-row perspective on what it takes to lead in this...
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Fevicol’s 'Sofa jingle' makes a viral return on Instagram
In an unexpected twist, Fevicol’s iconic 2019 jingle has made a remarkable comeback, going viral on Instagram Reels. The catchy tune, originally part of a campaign that featured a sofa passed down...
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What agency life could be in 2025…
When I first started reporting on the ad world, I had this starry-eyed notion that it was a place where creativity danced freely, where ideas sparked change, and where the most extraordinary campaigns...
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Threads tests feature to analyse individual post engagement
Threads has launched a test feature providing detailed analytics for individual posts, offering insights into how content performs on the platform. The feature allows users to track metrics such as...
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Bluesky considers subtle ad formats as it grows its user base
Bluesky has gained popularity for its community-driven, decentralised approach, but concerns remain over how the platform will eventually monetise. With $15 million in funding, the paltform is...
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OpenAI launches $200 ChatGPT Pro subscription
OpenAI has launched a new subscription tier for its AI chatbot platform, ChatGPT, priced at $200 per month. The new plan, ChatGPT Pro, offers unlimited access to all of OpenAI’s models, including the...
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Meta & X ramp up AI investments
Meta and X are accelerating their efforts in generative AI, unveiling ambitious plans to expand their infrastructure and support advanced AI processing capabilities. Meta is reportedly planning to...
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Parks and Recreation’s Sweetums and the perils of marketing without morals
In the fictional heartland town of Pawnee, Indiana, the cult-favorite sitcom Parks and Recreation delivers not just belly laughs, but also sharp insights into the intersection of politics, business,...
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Pinterest's 2025 trends point to maximalist designs & playful aesthetics
Pinterest has released its annual trend report, Pinterest Predicts, to give consumers and advertisers a first look at the trends you’ll see everywhere in 2025. The trends show that more people are...
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