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Nihir Parikh resigns as Nykaa Fashion CEO
FSN E-Commerce Ventures, the parent company of beauty and fashion retailer Nykaa, announced on 5 December that Nihir Parikh, the CEO of Nykaa Fashion, has resigned. Parikh has been immediately relieved...
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Jasprit Bumrah's rise from cricket star to face for brands
Born on December 6, 1993, in Ahmedabad, Gujarat, Indian cricketer Jasprit Bumrah's journey is marked by challenges and triumphs that have shaped him both on and off the field. Jasprit’s father, Jasbir...
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Lino Perros and Femina Miss India partner to celebrate individuality
As part of this campaign, Lino Perros has joined hands with Femina Miss India as the official handbags partner for 2024, celebrating the spirit of Miss India with a mission to empower women while...
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Spotify's new ad films unveil 2024 Wrapped with humour
Spotify India kicked off the 2024 Wrapped with a series of teasers on November 30, building anticipation for its beloved year-end feature. Spotify Wrapped highlights the artists, albums, songs,...
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Max Level wins PR & social media mandates for 88 Games
Max Level, a marketing and PR agency has been awarded the public relations and social media mandates for 88 Games. The collaboration will see the agency leveraging its experience at the intersection of...
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AdSpot: Sephora, Vodafone, Mercedes and more
This week, Sephora Italia's campaign, 'Getting Ready,' challenges the public to recognise the subtle yet impactful forms of psychological violence. Created by creative agency LePub and directed by Juul...
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2024’s most visually rich ads and what made them great
Advertising has always been a reflection of culture–a mirror that captures our collective aspirations, fears, and dreams. 2024 was no different. It was marked by significant shifts in visual...
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Tribes Sports partners with Indian boxer Neeraj Goyat
Tribes Sports,a sports marketing venture by Tribes Communication, has announced the onboarding of Indian boxer Neeraj Goyat. The collaboration is aimed at fostering partnerships that align with the...
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Is AI making advertising helpful or invasive?
AI-powered ads follow us everywhere, from social media and search engines to apps and streaming services. For some, this feels like a godsend, ads that actually make sense! For others, it’s getting a...
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X rolls out Grok AI chatbot to all users
Elon Musk’s X, has made its generative AI chatbot, 'Grok,' accessible to all users. Previously limited to X Premium subscribers, who account for less than 1% of the platform’s user base, the chatbot is...
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Meta launches latest Llama model & outlines future AI,VR plans
Meta has introduced its latest artificial intelligence (AI) development, the Llama 3.3 model, featuring 70 billion parameters. CEO Mark Zuckerberg stated that the model performs comparably to the...
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Swish's human billboards spark debate in Bengaluru
In Bengaluru, a promotional approach has caught the public's attention. Swish, a Bengaluru-based food delivery startup, has turned to a different form of advertising, human ads. This method has led to...
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Omnicom reportedly in advanced talks to acquire Interpublic Group
According to reports by The Wall Street Journal, Omnicom Group is in advanced discussions to acquire Interpublic Group, a move that would create the world’s largest advertising company. The...
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36% of urban SVOD audiences use connected TVs for streaming: Ormax report
Media consulting firm Ormax Media has announced the release of its research report on the Indian streaming market, titled 'The Ormax SVOD Audience Report: 2024.' Based on research conducted across a...
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30% of gamers make in-app purchases or engage with ads: Report
India's gaming industry is on the verge of transformation, with a projected growth rate of 24% annually by 2026, according to the India Gaming Report 2024 by Dentsu and IWMBuzz. This growth is fueled...
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TikTok faces potential US ban After losing key legal battle
TikTok's effort to overturn a law that could lead to its ban or forced sale in the US starting in early 2025 has been rejected by a federal appeals court. The social media platform argued that the law...
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Havas Creative Network appoints Tanisha Sharma as Executive Vice President
Havas Creative Network has appointed Tanisha Sharma as its Executive Vice President (EVP). With close to two decades of experience in advertising and marketing, Sharma’s career spans roles across...
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Adhishree Murdia elevated to VP, SVOD Marketing, India & Global at ZEE5
ZEE5 has elevated Adhishree Murdia as Vice President, SVOD Marketing, India and Global. She announced the appointment through a LinkedIn post. Murdia previously served as Vice President, Brand and...
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HT Media Group appoints Mohd. Faiz Rehman as National Head of Ad Revenue
HT Media Group has appointed Mohd. Faiz Rehman as the National Head, Ad Revenue. HT Media Group, the parent company of brands such as Hindustan Times, Hindustan, the business and financial daily Mint,...
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Mercedes-AMG PETRONAS bids a moving farewell to Lewis Hamilton in latest film
In a sport where milliseconds define legacies, the Mercedes-AMG PETRONAS F1 Team is proving that speed isn’t the only thing worth celebrating. In an emotionally charged campaign aptly titled "Every...
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