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Yum! Restaurants India cuts ad spend, reports profit in FY24
According to reports by PTI, Yum! Restaurants (India), which operates QSR (Quick Service Restaurant) brands like Pizza Hut and KFC in India, returned to profitability for the financial year 2023-24,...
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Government receives 73 complaints about inappropriate TV ads in three years
The government has disclosed that regulatory bodies received 73 complaints over the past three years regarding obscene and inappropriate advertisements on private television channels. In a written...
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The evolution of attention metrics in CTV advertising
The advertising landscape is changing faster than ever and more so in India. Traditional metrics like impressions, clicks, and reach are quickly being overshadowed by a new, far more valuable...
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OpenAI rolls out text-to-video model Sora for ChatGPT Plus & Pro users
OpenAI has launched its advanced artificial intelligence video generation model, Sora Turbo, to ChatGPT Plus and Pro subscribers, broadening its capabilities in multimodal AI technologies. The move...
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Reddit rolls out AI powered 'Reddit Answers' for smarter Q&A
Reddit has introduced 'Reddit Answers,' an AI-driven feature that provides conversational responses to user questions by summarising discussions from relevant subreddits. The tool, currently available...
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Omnicom to acquire Interpublic Group in $25.6 billion deal
Omnicom Group Inc. has announced plans to acquire The Interpublic Group of Companies, Inc. in a significant stock-for-stock transaction that is set to create a leading global marketing and advertising...
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Nitin Jain named Chief Technology Officer at ShareChat
ShareChat, the social media company, announced the appointment of Nitin Jain as Chief Technology Officer. In this role, Jain will be leading the development and application of technology across both...
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Collective Artists Network & Funcho duo launch creative brand solutions company
Collective Artists Network, in collaboration with comedy duo Funcho, comprising Dhruv Shah and Shyam Sharma, has announced the launch of a new creative brand solutions company, 'Not Funny.' The company...
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Mondelez explores acquisition of Hershey, in potential $35 billion deal
Mondelez International, the parent company of Cadbury, is reportedly exploring the acquisition of Hershey, a move that would create one of the world's largest confectionery companies. Bloomberg News,...
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Should India consider a social media ban for teenagers?
For a 15-year-old, social media can be a world of discovery and expression. It’s where they post their poetry, learn trending dance moves, and stay connected with their friends during exams. But it’s...
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Myntra records Rs 31 crore profit in FY24, advertising expenses down by 4.63%
Myntra, the fashion e-commerce platform owned by Walmart, has reported a profit of Rs 30.9 crore for the fiscal year ending March 2024. This marks a significant turnaround from a loss of Rs 782.4 crore...
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Digital advertising in India to surpass INR 85,000 crore by 2028: PwC report
India’s entertainment and media (E&M) industry is poised for significant expansion, with a projected compound annual growth rate (CAGR) of 8.3% from 2024 to 2028, according to PwC India’s 'Global...
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Media Care bags digital marketing mandate for DOMS Industries' Amariz
DOMS Industries has awarded its digital marketing mandate for its ‘Amariz’ brand to Media Care, an integrated marketing agency. The collaboration is a move for the company as it works to enhance the...
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Yes Madam’s stress awareness campaign backfires
Noida-based beauty and wellness platform Yes Madam came under fire for a controversial marketing campaign that highlighted workplace stress. The company initially faced backlash after a viral LinkedIn...
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BookMyShow revenue soars 43% to Rs 1,396 Crore in FY24
Online ticketing platform BookMyShow has achieved remarkable financial growth, with revenue reaching Rs 1,396 crore in FY24—a significant leap from Rs 975.51 crore in FY23 and Rs 277 crore in FY22,...
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DoubleVerify launches GenAI protection to safeguard brands from low-quality,...
DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection...
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Delhi Commission finds Emami guilty of misleading ads, orders ₹15 lakh fine
The District Consumer Disputes Redressal Commission in Delhi's Central District has found Emami Limited guilty of unfair trade practices and misleading advertising related to its 'Fair and Handsome'...
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f1studioz introduces AI-powered solutions to improve customer experience in...
f1studioz, an LS Digital Group company announced the launch of PrimePath and SwiftResponse in the Indian market. These solutions are meant to change customer experience management and contact centre...
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Ray the Rug challenges humanity’s ecological apathy with a soul-stirring...
In the world of wildlife conservation, it often takes a striking narrative to turn apathy into action. Enter "Ray the Rug", an emotionally-charged campaign spearheaded by a coalition of creative...
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Ideacafe appoints Rahul Karwa as Account Planning Lead for Ideacafe Roots
Ideacafe.agency is pleased to announce the appointment of Rahul Karwa as the Account Planning Lead for its Rurban experiential division, Ideacafe Roots. This division is focused on addressing brands'...
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