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Magicpin launches 15-minute food delivery service
Offline discovery and rewards platform Magicpin has introduced MagicNOW, a 15-minute food delivery service piloted in major Indian cities, including Bengaluru, Hyderabad, Mumbai, Chennai, Delhi-NCR,...
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IAS introduces Quality Attention Optimisation platform for advertisers
Integral Ad Science (IAS), the media measurement and optimisation platform, announced the release of its new Quality Attention Optimisation product in beta. In addition, The platform announced a...
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Rethinking Christmas: Infusing local flavours into Indian ads
Last year, IKEA’s Christmas ad titled ‘Take a Holiday from the Holidays’ captured the essence of the holiday season with a refreshingly honest take. The ad depicted various holiday scenarios that,...
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Aditya Birla Capital Digital teams up with Baba Sehgal to simplify finances...
Managing personal finances can often feel like you're drowning in numbers and deadlines. With every bill that arrives, every unexpected expense, it feels like you’re constantly catching up....
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Shreyas Media secures advertising rights for Maha Kumbh Mela 2025
Shreyas Media, a division of Aadhyasree Infotainment, has secured the rights for advertising, activities, and vending zones at the Maha Kumbh Mela 2025. The company plans to create advertising...
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TRAI discusses provisions for broadcasting services under Telecom Act
The Telecom Regulatory Authority of India (TRAI) hosted an open house discussion (OHD) today to review a consultation paper, on the 'Framework for Service Authorisations for the provision of...
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Streaming platforms oppose TRAI's CDN regulation plan
Content delivery companies, including Netflix, Amazon, Universal Studios, and Warner Bros, have reportedly opposed the Telecom Regulatory Authority of India’s (Trai) proposal to regulate them. They...
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CCPA imposes Rs 61.6 lakh penalty on coaching centres for misleading ads
The Central Consumer Protection Authority (CCPA) has issued notices to 45 coaching centres for misleading advertisements and imposed a penalty of Rs 61.6 lakh on 19 institutes, as part of its ongoing...
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Havas makes public debut on stock markets following Vivendi demerger
Global communications group Havas has officially become an independent publicly traded entity after debuting on multiple stock exchanges, including the London Stock Exchange, Euronext Amsterdam, and...
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Sandisk debuts new logo and vision for 2025
Sandisk Corporation previewed its new corporate branding and creative direction, signaling a debut of the company’s comeback launch as a Flash and memory technology creator, planned for early 2025....
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From education to influencer collabs: Inside Re’equil’s social media strategy
Ayurveda and natural remedies have expanded to include science-backed, chemical-based skincare, influenced by global brands like The Ordinary, Cerave, and Drunk Elephant. This shift has opened up space...
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Brands pay homage to Ravichandran Ashwin's career with creatives
Ravichandran Ashwin, one of India's most accomplished cricketers, announced his retirement from international cricket today, December 18, 2024, following the drawn third Test against Australia in...
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How are malls navigating the changing consumer behaviour during the holiday...
The holiday season is a crucial period for malls, with festive sales contributing 20-30% of their annual revenue. This creates an opportunity for malls to adapt to fast-changing shopping patterns, meet...
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Threads introduces media sharing with creator credit
Threads has introduced a new feature allowing users to share media while crediting the original creator. The update enables users to repost images or videos from other posts, with the creator’s...
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Brand Saga: Jeevansathi.com’s love match with marketing
In the late 1990s, as the internet began reshaping industries across the globe, a small but ambitious idea took root at Info Edge India. Sanjeev Bikhchandani, the company’s founder, was looking to...
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Google's Gemini makes contractors assess AI responses outside their expertise
Contractors working on Google’s Gemini AI system have expressed concerns over new internal guidelines that could impact the accuracy of the chatbot’s responses on sensitive topics such as healthcare....
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Rakesh CK appointed as Head of Sun Nxt
Rakesh CK has joined Sun Nxt as Head, leading growth and strategy for the South Indian OTT platform. Prior to this, Rakesh spent two years at aha, where he served as EVP and Head of SVOD and Marketing....
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57% of Indians expect social media ban for children under 14 in 2025: Report
According to the Ipsos Predictions 2025 Report, at least 3 in 4 urban Indians polled (76%) have higher hopes and optimism from Circa 2025 expecting it to be more favourable for them, compared to the...
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Whoppl launches Whoppl Bharat to target Tier II, Tier III markets
Whoppl, the content-to-commerce company, has launched, Whoppl Bharat, to focus on the untapped potential of tier 2 and tier 3 markets in India. With evolving consumer behaviors, hyper-local engagement,...
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Lowe Lintas wins creative mandate for Complan
Lowe Lintas has been awarded the creative mandate for Complan after a multi-agency pitch. The partnership will see Lowe Lintas lead Complan’s next phase of growth. With more than 8 decades of...
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