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Bombay High Court stays ₹4.5 crore penalty on Patanjali in trademark...
The Bombay High Court has stayed a single-judge ruling that imposed a ₹4.5 crore penalty on Patanjali Ayurved in a trademark infringement case. According to reports, the penalty had been levied in July...
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74% of SMBs credit personalised ads for business growth as India’s digital ad...
India’s online advertising market, driven by increased internet access, smartphone usage, and shifting consumer behaviour, has become crucial for MSMEs and startups (collectively referred to as Small...
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Bombay HC orders Gaurav Taneja to remove videos over Castrol copyright dispute
The Bombay High Court has directed YouTuber Gaurav Taneja, popularly known as the Flying Beast, to remove two videos from his YouTube channel after Castrol India Ltd accused him of copyright...
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Jaya Jamrani rejoins Castrol as Vice President of Global Marketing, Cars
Jaya Jamrani has rejoined Castrol as the vice president of global marketing, cars, after a one-year sabbatical taken to pursue creative interests. Previously, Jamrani held the position of vice...
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Why was nostalgia marketing the winning strategy for brands in 2024
As a kid, CID was more than just a show — it was a part of my daily routine. When the show ended in 2018, it felt like a small piece of our childhood was gone. But in 2022, something special happened,...
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Experiential marketing: A sensory journey to brand loyalty
Imagine this, you're walking down a crowded street bombarded by billboards and flashing ads. Suddenly, a vibrant pop-up shop catches your eye. Inside, you're not just shown products, you're invited to...
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Threads hits 300 million monthly active users, gaining ground on X
Meta’s text-based social media platform, Threads, has reached a significant milestone, reporting 300 million monthly active users, according to Instagram and Threads chief Adam Mosseri. View on Threads...
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Olyv onboards Sourav Ganguly as brand ambassador
Olyv, a digital lending platform, has partnered with former cricketer Sourav Ganguly as its brand ambassador. Through this collaboration, the platform aims to inspire financial empowerment across...
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YouTube tests voice reply feature for comments
YouTube is trialling a new feature allowing creators to respond to comments on their videos with voice notes, aiming to enhance interactions on the platform. The feature, currently available to a...
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Instagram introduces new features for the holiday season
Instagram has launched a range of new features for the festive period, including Collages for Stories, seasonal 'Add Yours' templates, a New Year font, chat themes, and other updates aimed at enhancing...
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82.5 Communications wins creative mandate for Bacardi India
82.5 Communications has won the creative mandate for one of Bacardi India Private Limited’s brands, with a focus on developing innovative marketing strategies and campaigns. In collaboration with 82.5...
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iCubesWire appoints Kushal Sanghvi as Chief Revenue Officer
iCubesWire, a provider of Ad Tech and Influencer Marketing solutions, has announced the appointment of Kushal Sanghvi as its new Chief Revenue Officer (CRO). With over 27 years of experience, Sanghvi...
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Magnite expands audience activation solution to India & Southeast Asia
Magnite, the independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia.The solution helps publishers maximise audience value...
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79% of Indian businesses to boost AI budgets by 2025: Report
Companies in India believe AI is essential for business success in 2025, showcasing the highest sentiment globally, according to the Freshworks’ AI Workplace Report. With 79% of organisations planning...
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Ola expands on ONDC, enters food & grocery markets
Ola plans to expand its presence across India on the government-supported Open Network for Digital Commerce (ONDC), specifically in the food and beverage (F&B) sector, according to reports....
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Snapchat announces a unified monetisation program for creators
Snapchat has unveiled its Unified Monetisation Program, aimed at enhancing revenue opportunities for creators. This initiative introduces ads within Stories and longer Spotlight videos, creating...
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O Boticário’s Christmas ad captures the fragility of family bonds and...
For many families around the world, caring for loved ones as they age is both a privilege and a challenge. This is particularly true in Brazil, where strong family values often place caregiving...
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Independent Indian ad agencies that stand tall a decade later
Independent advertising agencies have always been at the forefront of creativity, shaping societal narratives and influencing cultural trends through innovative campaigns. Their unique perspectives and...
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Meta fined €251 million by EU for 2018 Facebook security breach
Meta has been fined €251 million (approximately $263 million) by Ireland’s Data Protection Commission (DPC) for a Facebook security breach disclosed in 2018. The incident, which affected millions of...
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X expands Grok AI features with citations & image tools
X, formerly Twitter, has announced new updates to its Grok AI chatbot, which is now available free of charge to all users. Grok, developed by Elon Musk’s xAI initiative, operates under the X Corp....
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