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Okaya EV rebrands as OPG Mobility
In a strategic move to meet the growing demands of India’s electric mobility market, Okaya EV unveils its new brand identity, OPG Mobility. This rebranding reflects the company’s commitment to address...
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X Premium sees growth in subscriber numbers
X’s efforts to get users to pay for its X Premium subscription might be paying off. During the lead-up to Christmas and Black Friday, the platform launched a 40% discount offer for X Premium. This was...
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Britannia leads biscuit category with a 38% share of ad volumes in FY2024:...
The biscuit industry in India has shown dynamic advertising trends across TV and digital platforms during FY2023 and FY2024, as revealed by a recent analysis conducted by AdEx India, a division of TAM...
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Somit Singh elevated to Bisleri’s Category Lead - Carbonated Soft Drinks
Bisleri International has appointed Somit Singh as the Category Lead for Carbonated Soft Drinks (CSD). Singh shared the development through LinkedIn. With over 13 years of experience spanning FMCG and...
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Premjeet Sodhi joins WPP OpenDoor as Global Lead Measurement & Analytics
Premjeet Sodhi has been appointed as the Global Lead for Measurement & Analytics at WPP OpenDoor, according to Sodhi’s LinkedIn. In this role, Sodhi will lead regional measurement and analytics...
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Contracts are often overlooked in our business: Naresh Gupta
Since its inception in 2012, Bang In The Middle (BITM) has been an independent agency. Over the years, the agency has worked with Jabong, Indiamart, Hindustan Coca-Cola Beverages, PhonePe, and Bath...
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Havas India appoints Manas Lahiri as Chief Growth Officer
Havas India has announced the appointment of Manas Lahiri as Chief Growth Officer. In this newly created role, Manas will be working closely with the executive leadership team of Havas India, driving...
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Karan Parekh joins Delhivery as Head of Digital Marketing
Delhivery has appointed Karan Parekh as its Head of Digital Marketing. Parekh announced his new role via LinkedIn. Parekh brings over a decade of expertise in digital marketing, and prior to this role,...
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Kulvinder Ahluwalia on building long-term brands in the modern era
FCB Ulka’s CEO, Kulvinder Ahluwalia’s journey in advertising began right after he completed his master’s degree in management from KJ Somaiya. Fresh out of college, he stepped into the world of...
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Snap Inc. appoints Ankit Goyle as Head of Marketing for India
Ankit Goyle, previously the Head of Category Marketing and Demand Generation for iPhone and AirPods at Apple, has joined Snap Inc. as the Head of Marketing for India. Reflecting on his career move,...
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Meta ends fact-checking program, adopts X-style moderation
Meta has announced significant changes to its content moderation approach, signaling a pivot back to emphasising free speech and political content on its platforms. CEO Mark Zuckerberg revealed that...
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Meta tests AI-generated images of users to boost interest in its AI tools
Meta is testing a new way to promote its generative AI tools by creating custom images of users based on their selfies. These AI-generated depictions are then shown to users within their Instagram...
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IAS launches AI-driven Total Media Performance solution for advertisers
Integral Ad Science, a global media measurement and optimisation platform, announced the launch of its AI-driven Total Media Performance (TMP) solution. TMP enables advertisers to achieve campaign...
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Education sector claims the top spot with a 17% share of print ad space in...
The latest TAM AdEx report highlights a 3% increase in print advertising space during January to September 2024, compared to the same period in 2023, signaling a positive trend for the medium despite...
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Unpacking Perfora’s social media marketing: Mix of visual storytelling & humour
“Yeh toh sabko pata hai ki, humare toothpaste mein namak, laung aur neem hai. Par kya kisi ko pata hai ki humare toothpast mein sodium lauryl sulfate (SLS) hai?” (We all know that our toothpaste has...
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Odoo takes over the Indian streets with a roadshow campaign
In an increasingly competitive global market, visibility and engagement are key to building a lasting connection with audiences. Consequently, Odoo sought to bolster its presence in the Indian market...
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Ritika Malhotra joins FCB Interface as Head of Digital
Ritika Malhotra has been appointed as FCB Interface’s Head of Digital. On her appointment, Malhotra expressed her enthusiasm on LinkedIn saying, "It feels incredible to be back in the FCB family....
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Reddit introduces new tools to boost brand engagement
Reddit has unveiled two new features aimed at enhancing brand insights and engagement: Reddit Pro Trends and AMA Ads. These additions are designed to help businesses better understand conversations on...
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RepIndia strengthens leadership team
RepIndia announced key leadership promotions to strengthen its core team and accelerate growth across diverse digital verticals. The agency has promoted five senior team members who have been...
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Siddharth Dabhade joins Lemma as Chief Business Officer
Lemma announced the onboarding of Siddharth Dabhade as Chief Business Officer, Performance Business. In this role, Dabhade will spearhead the expansion of Lemma's outcome centric ooh solution, across...
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