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What agencies need in 2025
Oh look,nother 900+ word article yammering on about the state of the advertising and marketing industry. Drop everything and read on, it’s just what the world needs. As for the subject of this article...
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How brands can make sustainability count in 2025
A single ad campaign can emit up to 70 tons of CO2 equivalent, the same as the annual carbon emissions of seven people combined. This staggering statistic isn’t just a number; it’s a reflection of the...
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Bisleri ups ad spend by nearly 60% to ₹100.96 crore in FY24
Bisleri International significantly increased its advertising and promotional expenses by nearly 60% to ₹100.96 crore in FY24, up from ₹63.22 crore in FY23. The company’s profits rose 82.8% to ₹316.95...
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Microsoft rolls back Bing Image Creator update after user backlash
Before the winter holidays, Microsoft announced an upgrade to the AI model powering Bing Image Creator, its image-generation tool integrated into Bing search. The update introduced the latest version...
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Mark Zuckerberg defends Meta’s shift in content moderation
Meta CEO Mark Zuckerberg has shared more details about the company’s recent decision to reduce fact-checking and shift to a Community Notes-style moderation model, similar to what is used on X...
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Emami rebrands 'Fair and Handsome' to 'Smart and Handsome'
Emami Ltd has announced a new identity for its men’s brand, Fair and Handsome, now rebranded as Smart and Handsome with Bollywood actor Kartik Aaryan as its brand ambassador. With changing consumer...
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indē wild announces Ishaan Khatter as brand ambassador
Ayurvedic beauty brand indē wild announced Ishaan Khatter as its brand ambassador. This collaboration intends to signify a pivotal moment in the beauty industry, challenging established gender norms...
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Apple denies using Siri data for advertising amid privacy concerns
Apple has denied claims that it allows advertisers to target users based on Siri recordings, issuing a statement on Wednesday explaining how Siri manages user data. According to Apple, Siri data has...
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How India’s DPDP Act could change digital campaigns
The draft rules under India’s Digital Personal Data Protection (DPDP) Act have set the stage for an era in advertising and marketing that prioritizes privacy, especially for campaigns targeting...
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Agency Feature: All you need to know about Techmagnate’s journey
Who are we? Techmagnate is an SEO-first Digital Marketing Agency, based in New Delhi, India. Sarvesh Bagla founded Techmagnate in 2006 as an SEO Services Company. Since then, the agency, under his...
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WPP mandates four days in office as hybrid work policies tighten
WPP has announced a new policy requiring staff to work in the office at least four days a week starting April, the Financial Times first reported. This marks a shift from its previous hybrid...
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Hyundai & NVIDIA partner to advance AI in mobility
Hyundai Motor Group today announced a strategic partnership with NVIDIA to accelerate the development of advanced AI technologies to drive the future of mobility. In the AI era, Hyundai Motor Group is...
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Spotify India’s ad revenue soars with a 114% surge
Spotify India has reduced its net loss by 58% to ₹143 crore in the 2023-24 fiscal year, compared to ₹343 crore in the previous year. While operating expenses saw a slight dip of 2.4% to ₹492 crore, the...
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ADA signs global distribution deal with EYP Creations
EYP Creations INC and ADA, the independent label and artist services arm of Warner Music Group, announced a worldwide distribution agreement. Based in Canada and India, EYP Creations is an artist...
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X introduces labels for parody & satire accounts
X has announced new labels for parody and satire accounts to help users distinguish them from real profiles. The move aims to prevent confusion caused by posts from parody accounts being mistaken as...
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John Cena goes on a surreal motivational spree in Mcdonald’s McValue campaign
McDonald’s is flexing its marketing muscles with a new campaign to spotlight its McValue platform enlisting none other than John Cena—a man whose charisma and biceps could probably sell anything,...
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Raj Vinaika elevated to Marketing Manager - Global Brand at Mahindra & Mahindra
Raj Vinaika has been appointed as the Marketing Manager - Global Brand at Mahindra & Mahindra's Automotive and Farm Equipment Business, according to his announcement on LinkedIn. With over seven...
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Hrithik Roshan: The evolution of a Bollywood star in 25 Years of ads
Hrithik Roshan, often also called Bollywood’s Greek God, turns 51 today and completes 25 remarkable years in the film industry. His debut in 2000 with Kaho Naa... Pyaar Hai wasn’t just the start of his...
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Ad Spot: McDonald’s, Croma, British Airways & more
The first week of the year saw advertising campaigns filled with fresh creativity and impactful storytelling, capturing a range of emotions and innovative approaches, from humour and nostalgia to...
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Link all your marketing efforts back to the business goal: Abhishek Gupta
A lot has changed in the world of advertising and marketing in the last two decades. Abhishek Gupta, CMO of Edelweiss Life Insurance, who has seen these changes first-hand, pointed out that a few...
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