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Whoppl bags digital mandate for Go Zero
Whoppl, a content-to-commerce company, has secured a partnership with Go Zero, a guilt-free ice cream brand in India, to oversee its entire social media strategy. The collaboration aims to boost the...
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ASCI issues advisory for LinkedIn influencers
The Advertising Standards Council of India (ASCI) has issued an advisory for LinkedIn influencers, urging compliance with guidelines requiring disclosure of material connections with brands, services,...
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How brands celebrate Pongal with storytelling, tech & personalisation
Pongal, the vibrant harvest festival of Tamil Nadu, marks a time of gratitude, joy, and community. Celebrated over four days, the festival honours the Sun God, who is seen as a life-giving force for...
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Brand creatives capture the spirit of the harvest season
Makar Sankranti and Pongal are harvest festivals celebrated across India, signifying gratitude for a bountiful harvest. Makar Sankranti, marked by flying kites, sweets made of sesame seeds, and...
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Cheil's Experience Commerce secures Tata MenCan's social media mandate
Experience Commerce, the digital agency within the Cheil Network, has secured the annual social media mandate for Tata MenCan, a non-profit initiative by the Urology Disease Management Group of Tata...
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Publicis Worldwide and Leo Burnett unite to form Leo
Publicis Groupe has announced the merger of its creative networks, Leo Burnett and Publicis Worldwide, into a new entity called 'Leo.' The development is part of the company’s strategy to strengthen...
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AI-Powered Advertising: How brands can scale content production without...
If you are a brand manager or brand owner, you must already be sick and tired of hearing this line: “Create & share engaging content consistently to capture and retain consumer attention.” Every...
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Meta to trim 5% of workforce citing performance concerns
Meta Platforms Inc. reportedly plans to reduce approximately 5% of its workforce, targeting its "lowest performers," while intending to recruit for the affected positions later this year, a company...
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How luggage brands are packing pop culture and innovation into India's travel...
In the Bollywood movie ‘Yeh Jawaani Hai Deewani’, Bunny’s wanderlust and his unforgettable dialogue, “Main udna chahta hoon, daudna chahta hoon, bas rukna nahi chahta,” captures the spirit of young...
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Sahil Bansal joins Magnite as Country Lead for India
Magnite has announced the appointment of Sahil Bansal as Country Lead, India. In this role, Bansal will oversee the company's India business, with a primary focus on building supply and demand-side...
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Adobe launches live co-editing and AI tools for creators
Adobe announced the launch of Live Co-Editing for Photoshop, a new feature designed to make creative collaboration seamless, now available for private beta testing on both the Photoshop desktop (beta)...
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LEAPX AI launches DAC, a conversational AI for digital ad management
LEAPX has launched DAC, an AI-powered platform designed to streamline digital advertising operations for agencies and enterprises. The platform uses conversational AI, allowing marketing teams to...
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Social Samosa rebrands Media Samosa to 'The Advertising Archives'
In an exciting new chapter, Social Samosa has officially rebranded Media Samosa to 'The Advertising Archives,' a move aimed at curating and showcasing the best of advertising campaigns across Print,...
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Remembering Leo Burnett as 'Leo' remains
"But let me tell you when I might demand that you take my name off the door: That will be the day when you focus more on making money than on making advertising – our kind of advertising." Leo Burnett...
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Hemant Arora appointed VP Global Ad Sales Business at Truecaller
Truecaller, the communications platform, announced the appointment of Hemant Arora as Vice President, Global Ad Sales Business. With this addition to its leadership team, the platorm aims to further...
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Dr. Bhaskar Das, media veteran and mentor, passes away
Dr. Bhaskar Das, a distinguished figure in India’s media and advertising industry, passed away on January 15 after a prolonged battle with cancer. Known for his visionary leadership, Dr. Das was...
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Bash on, regardless: Vikram Sakhuja on life lessons and leadership
Vikram Sakhuja, Group CEO of Madison Media & OOH, was honored with the AAAI Lifetime Achievement Award on January 10, 2025, in Mumbai. In his heart-felt acceptance speech that was truly a treasure...
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OpenAI brings virtual assistance to ChatGPT
OpenAI announced on Tuesday that it has introduced a beta feature called 'Tasks' to its ChatGPT platform. This marks the company's entry into the competitive virtual assistant market alongside Apple’s...
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Akshat Trivedi joins Enormous as National Creative Director – West
Enormous Brands has announced the appointment of Akshat Trivedi as National Creative Director - West. Trivedi joins the agency from The Womb where he was Creative Partner and among the ones behind the...
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Rishabh Ratnu named Vice President at Madison Turnt, Delhi
Madison Turnt, an experiential marketing unit of Madison World, announced the appointment of Rishabh Ratnu as Vice-President, heading Madison Turnt’s Delhi Branch. He will be reporting to Sunny Vohra,...
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