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Supreme Court warns states over inaction on misleading ads
The Supreme Court on Wednesday cautioned states about initiating contempt proceedings for failing to act against misleading advertisements. A bench led by Justice Abhay S Oka criticised the Delhi...
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The anatomy of agency mergers
In the corridors of the advertising world, the latest buzzword isn't about a breakthrough campaign or a revolutionary AI tool. It's "Leo." This newly formed entity—born from the merger of Publicis...
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Shriram Housing Finance becomes Truhome Finance after acquisition
Shriram Housing Finance, a player in India's housing finance sector, has announced the launch of its new brand identity, Truhome Finance. The rebranding follows its acquisition by Warburg Pincus and...
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Zahid Gawandi joins hBits as Director – Brand & Marketing
hBits, the investment platform for commercial real estate, has appointed Zahid Gawandi as its Director – Brand & Marketing. With over two decades of experience in crafting and executing marketing...
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#SS40Under40: Unveiling the winners of the fifth edition
Social Samosa is proud to present the 40 Under 40 Class of 2024-2025, the visionaries shaping today’s ideas and building tomorrow’s future in the Indian advertising and marketing ecosystem. These...
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US Supreme Court rejects Meta’s appeal in multi-billion-dollar advertiser...
The US Supreme Court on Monday declined to hear Meta Platforms' appeal to avoid a multi-billion-dollar class action lawsuit brought by advertisers accusing the company of inflating the potential reach...
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LinkedIn launches AI tools to help job seekers and SMB's
LinkedIn is rolling out new AI-powered tools aimed at helping job seekers and smaller businesses streamline the recruitment process. The first feature, Job Match, enhances job listings by offering...
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90% of GenAI fraud sites missing from ad blocklists: Report
Generative AI (GenAI) is enabling bad actors to become increasingly sophisticated in digital advertising. A new analysis by the DV Fraud Lab has uncovered a network of over 200 properties that include...
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The Quick Call: A deep dive into Britannia’s nature-inspired OOH campaign
A lot happens in Advertising & Marketing every day, every week, every month; campaigns which move hearts and metrics, news and trends which set the mood of the nation, platform updates which change...
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Wondrlab acquires BigStep Technologies to expand AI capabilities
Wondrlab, India’s platform-first martech network, has announced the acquisition of a majority stake in BigStep Technologies, the Generative AI and Cloud-Native Custom Software Solutions. This is...
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LinkedIn launches campaign on ad targeting accuracy
LinkedIn has unveiled its latest campaign, placing the spotlight on its sophisticated audience-targeting features designed to enhance precision in digital advertising. The campaign underscores LinkedIn...
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Meta allegedly uses pirated content to train AI models
Meta has been accused of downloading materials from an online platform, Library Genesis (LibGen), which is the subject of a copyright infringement lawsuit, to train its artificial intelligence models....
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Apple pauses AI news alerts following backlash over inaccuracies
Apple has paused AI-generated notification summaries for news and entertainment apps following backlash over inaccurate news alerts. The company plans to re-enable the feature after refining it in...
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What has Gen Z taught leaders?
Lessons often come from the most unexpected places. Sometimes, it’s a minor tweak in perspective; other times, it can be a full-blown paradigm shift. As a Gen Z myself, I have always thought I...
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FMCG brands adjust prices to support kirana stores
Parle-G’s ₹10 packets may soon vanish from quick commerce platforms as consumer goods firms adjust their strategies to balance neighbourhood store sales with evolving consumer habits. According to...
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Brands offer comfort to pilgrims at Maha Kumbh Mela 2025
The Maha Kumbh Mela, held every 12 years in Prayagraj, India, is set to attract over 400 million pilgrims this year, making it the world's largest religious gathering. This influx is expected to...
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Tonic Worldwide appoints Nishant Gopalia as Senior VP-Media & MarTech
Tonic Worldwide has appointed Nishant Gopalia, a seasoned digital marketing professional as Senior VP-Media & MarTech, based out of its Mumbai office. With over 18 years of experience in the...
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SastaSundar partners with Kapture CX to revamp customer support strategy
SastaSundar, the healthtech entity in India, owned by SastaSundar HealthBuddy Limited acts as a bridge between users and independent Licensed Chemists to enable users to place their enquiry/indent. The...
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The Quick Call: Navigating ASCI’s guidelines for LinkedIn influencers
A lot happens in Advertising & Marketing every day, every week, every month; campaigns which move hearts and metrics, news and trends which set the mood of the nation, platform updates which change...
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Josy Paul named jury President for Sustainable Development Goals at Cannes...
The Cannes Lions International Festival of Creativity has opened submissions for its 72nd edition, revealing its 2025 Jury Presidents. Josy Paul, Chairperson and Chief Creative Officer at BBDO India,...
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