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Influencer marketing's impact on Kumbh Mela and what it means for brands
A gathering of over 400 million people, all united by faith, culture, and community. This sounds like a marketer's dream come true! However, with the rise of social media and influencer marketing, this...
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Brand Saga: CaratLane’s love affair with jewellery and innovation
February is synonymous with love, as the world turns pink and red with Valentine's Day fever. Heart-shaped decorations, romantic ads, and brands vying for attention flood every corner, each trying to...
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Agency Premier League: Day 1 match results and highlights
Day 1 of Social Samosa’s Agency Premier League took place on the 7th of February in Mumbai. It was a day filled with exciting contests and remarkable efforts from the teams. Social Samosa’s efforts in...
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Anchor Oral Care onboards Odia actor Archita Sahu as brand ambassador
Anchor Oral Care, a brand from Anchor Consumer Products, has strengthened its presence in Odisha by appointing Odia actor Archita Sahu as its brand ambassador. Odisha remains a key market for the...
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Radio ad volumes see 80% growth per station in 2024 compared to 2020: Report
TAM AdEx has released insights into radio advertising in 2024. The report sheds light on the evolving landscape of radio advertising, highlighting key trends, sectoral shifts, and performance...
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Brand creatives encourage citizens to vote in the Delhi elections
As Delhi went to the polls, brands across industries took to social media to emphasise the importance of voting. With creative campaigns, engaging visuals, and impactful messaging, they urged citizens...
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Mastering the art of storytelling in advertising
Ever watched an ad that felt more like a story you’d want to share? It hooks you, resonates with you, and stays with you, not just because of the product but because of the feeling it leaves behind....
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Why old brands do better in new media
Digital media may seem like a chimaera for legacy brands, but it really isn’t. As counterintuitive as that sounds, let us put that suggestion to the test. Legacy brands have an advantage that emergent...
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DViO Digital wins the social media mandate for itel's mobile & smart gadgets...
itel, a global technology brand, has partnered with DViO Digital for its end-to-end social media mandate in India. DViO Digital will oversee the social media strategy for itel's Mobile and Smart...
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Microsoft expands Performance Max targeting with LinkedIn insights
Microsoft is expanding its use of LinkedIn insights by allowing advertisers to leverage LinkedIn member data for its Performance Max ad campaigns. According to Microsoft’s latest update, advertisers in...
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Google unveils new AI models; enhances Gemini’s capabilities
Google has launched its latest flagship AI model, Gemini 2.0 Pro Experimental, along with several other AI updates. The company is also rolling out its Gemini 2.0 Flash Thinking model in the Gemini...
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Agency Premier League: Day 2 match results and highlights
With the conclusion of Day 2 of Social Samosa’s Agency Premier League, the competition has intensified, with teams delivering even more thrilling performances. As agencies continue to showcase their...
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BAJAJ appoints Tilt Brand Solutions as their Agency On Record
BAJAJ has appointed Mumbai based Tilt Brand Solutions for the brand and communication management of their Consumer Appliances and Lighting portfolios.Devika Sachdev, Head of Advertising & Brand...
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Snapchat sees 9% user growth and 14% revenue boost in Q4 2024
Snap Inc., the parent company of Snapchat, has released its fourth-quarter earnings report for 2024, showcasing notable growth in both user engagement and revenue. The platform's daily active users...
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Swiggy's ad spend soars 65.3% YoY to Rs. 751.5 crore
For the quarter ending December 31, 2024, Swiggy reported a significant increase in its advertising and sales promotion spending, which surged by 65.3% year-on-year to Rs. 751.5 crore. This is up from...
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HSBC’s latest campaign showcases NRIs deep connection with their Indian roots
Ever since the advancement of the advertising industry in India, we’ve witnessed a slew of impactful campaigns, most notable among them being the ones that can connect directly with the heartstrings of...
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SW Network introduces SW Growth Labs
SW Network has officially announced the launch of SW Growth Labs, its new growth-oriented vertical curated to elevate brands through tailored strategies for robust ROI delivery. SW Growth Labs will...
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Agency Premier League: Day 3 match results and highlights
As Day 3 of Social Samosa’s Agency Premier League wraps up, the competition has reached new heights, with teams delivering electrifying performances. With agencies pushing their limits and displaying...
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Zomato's parent company to rebrand as Eternal Ltd
Zomato has announced that its parent company will be renamed Eternal Ltd, following approval from its board of directors. The change still requires approval from shareholders, the Ministry of Corporate...
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Meta introduces new AI-powered Advantage+ features
Meta is introducing new tools to help businesses improve campaign performance through advanced AI innovations and experimentally proven recommendations. Streamlined campaign setup Meta is testing a...
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