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DOT Media and WYN Studio partner to elevate digital content solutions
DOT Media, a digital agency, has announced a strategic partnership with WYN Studio, a creative content studio. The collaboration aims to accelerate innovation, scale business growth, and offer...
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Consumers are more likely to share data when brands offer value-driven...
Artificial Intelligence (AI) is no longer just a tool; it is a collaborator and in many ways, a decision-maker. As we step into what experts call the 'agentic era of AI,' the lines between human...
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Omnicom plans job cuts to save $750 million after IPG merger
Omnicom Group is set to implement significant job cuts following its acquisition of Interpublic Group (IPG), aiming to achieve $750 million in cost savings. A substantial portion of these reductions...
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WolfzHowl expands operations to the Telugu states
WolfzHowl, a Mumbai-based brand strategy and consumer marketing consultancy, is expanding its presence in the Telugu states. With over 12 years of experience across India, Southeast Asia, the Middle...
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Signify onboards Rashmika Mandanna as brand ambassador
Signify has announced its association with actor Rashmika Mandanna as the brand ambassador. This alliance comes ahead of the summer season. With Mandanna, the brand aims to tap the younger audience...
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OpenAI expands o3-mini’s reasoning transparency for clearer insights
On Thursday, February 6, OpenAI announced that both free and paid ChatGPT users will now see an improved 'chain of thought' display, offering greater insight into how the model arrives at its answers....
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OpenAI to make advertising debut during Super Bowl 2025
OpenAI, the company behind ChatGPT, is set to air its first-ever TV commercial during the Super Bowl on Sunday, according to a report by The Wall Street Journal citing sources familiar with the matter....
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OpenAI unveils new logo, typeface, and colour palette
OpenAI has undergone a complete rebrand, introducing a refreshed typeface, logo, and colour palette. While the differences in the redrawn logo may be subtle, a side-by-side comparison reveals a...
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Delhi Assembly Elections 2025: A deep dive into Political Parties’ ad spending
The Delhi Assembly Elections 2025 have been one of the most closely watched political battles in recent times. Voting concluded on February 5, recording a turnout of 60.39%, and results are set to be...
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Ad Spot: Dr Agarwal's, Crocs India, Lifebuoy Indonesia & more
This week, Dr Agarwal's Eye Hospital launched a new television advertisement featuring cricket legends Sachin Tendulkar and Glenn McGrath to emphasise the importance of regular eye check-ups. The ad...
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Google expands Campaign Manager 360 with Netflix, Adobe, and AI integrations
Google has introduced new integrations for its Campaign Manager 360 platform, enhancing ad creation, tracking, and placement options for advertisers and agencies. The updates include partnerships with...
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Dentsu India names Sujata Dwibedy & Jose Leon as CEOs
Dentsu India has announced two leadership appointments, underscoring its commitment to innovation and growth across the Marketing, Technology, and Consulting landscape. Sujata Dwibedy has been promoted...
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Case Study: How Mangaldeep used AR to bring the Maha Kumbh experience to...
Not everyone gets the chance to witness the grandeur of Maha Kumbh, but ITC Mangaldeep found a way to change that. With Mangaldeep Ka Mangal Kumbh, the brand used Augmented Reality (AR) to bring the...
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OpenAI makes Super Bowl debut with AI-powered ad
OpenAI aired its first-ever Super Bowl commercial, a 60-second ad showcasing AI as the next major leap in human innovation. The spot, featuring pointillism-inspired animation, traces technological...
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Is it time to stop shi*ting on Valentine’s Day?
There was a time when Valentine’s Day meant an explosion of red hearts, teddy bears, and mushy marketing. Every mall, every billboard, and even your inbox was dripping with mushy messaging, love was in...
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Techmagnate bags SEO mandate for Axis Max Life Insurance Ltd
Techmagnate has been appointed to handle enterprise SEO services for Axis Max Life Insurance Limited (formerly known as Max Life Insurance Co. Limited). The account was won in a multi-agency pitch....
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Infectious Advertising appoints Abrar Nakhuda as the Head of Digital
Infectious Advertising has roped in Abrar Nakhuda as Head of Digital. A seasoned brand strategist, Nakhuda has in the past worked with Digital agencies such as Digit 9.0, Every Media Technologies,...
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OMD Worldwide reveals new positioning with updated logo & a brand refresh
Omnicom Media Group agency OMD Worldwide has unveiled a new positioning staking its claim as the media partner with the vision, expertise, technology and scale to help brands deliver incremental sales...
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Lodestar UM launches Full Colour Media, an omni-channel planning proposition
Lodestar UM, a global media agency network of IPG Mediabrands, launched its new ‘Full Colour Media’ proposition and philosophy. Full Colour Media heralds a new set of behaviours, approach and products...
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Ogilvy elevates Sujoy Roy and Nitin Srivastava as Ogilvy Gurugram's Chief...
Ogilvy announced the elevation of Sujoy Roy and Nitin Srivastava as Chief Creative Officers for Ogilvy Gurugram. Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak, Chief Creative Officers, Ogilvy...
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