Clik here to view.
Amazon Ads introduces ads Planner for streamlined media planning
The advertising landscape in India is constantly evolving, with programmatic playing a crucial role in helping brands reach consumers across their complex digital journeys. Programmatic transactions...
View ArticleClik here to view.
India’s AR developer community grows by 50% in two years
Snap Inc. highlighted the growing role of augmented reality at the second annual India AR Day event in Mumbai, focusing on its impact on creativity, developer engagement, and the broader AR ecosystem...
View ArticleClik here to view.
Quick commerce platforms dial up marketing blitz for Valentine’s Week
Come Valentine’s Week, whether you are single, taken, or somewhere in between, love is being marketed to you from every direction. And between this grand display of affection, quick commerce (Q-Com)...
View ArticleClik here to view.
Nike returns to the Super Bowl after 27 years with an unapologetic ad campaign
Nike made a return to Super Bowl advertising after 27 years, unveiling its So Win campaign during Super Bowl LIX. The 60-second commercial, which aired during the highly anticipated broadcast,...
View ArticleClik here to view.
AdEx growth slows to 9%, marking lowest increase since 2017: Pitch Madison...
The Pitch Madison Ad Report is back with its prognosis for the year that went by and predictions for 2025. Harit Nagpal, Managing Director and Chief Executive Officer, Tata Play said, “TV remains...
View ArticleClik here to view.
Ormax launches brand impact measurement tool Mpact
Ormax Media, the insights and consulting firm for the media and entertainment industry, has launched Ormax Mpact, a 'Brand Lift Measurement tool' designed to help marketers and advertisers evaluate and...
View ArticleClik here to view.
redBus elevates Satheesh K Chinnappan to Associate Director of Digital...
redBus has elevated Satheesh K Chinnappan to the role of Associate Director – Digital Marketing. Previously serving as Senior Manager – Digital Marketing, he steps into this position with extensive...
View ArticleClik here to view.
Unfavourable picture for the Indian AdEx: Inside the latest forecasts for 2025
2025 may not be a promising year for the Indian advertising industry. As is tradition, the second month of the year sees a flurry of reports from advertising giants. Media agencies dentsu, GroupM and...
View ArticleClik here to view.
Why are brands flipping the Valentine’s Day script?
What if Valentine’s Day came with an unexpected perk, lifetime free solo trips, but only if you’re single? A little unusual, isn’t it? That’s exactly what RedBus did this year, turning the traditional...
View ArticleClik here to view.
Adobe unveils Firefly app with AI-powered video generation
Today Adobe released the new Firefly application, the most comprehensive destination to generate images, vectors and now videos with the Firefly Video Model in public beta. The Firefly app is the...
View ArticleClik here to view.
Fox Corp. sets record with $800M+ in Super Bowl LIX ad sales
Fox Corp. achieved record-breaking ad sales for Super Bowl LIX, generating over $800 million in gross revenue across all platforms, including its free stream on Tubi. For the 2025 Super Bowl, which saw...
View ArticleClik here to view.
Tilt Brand Solutions appoints Kushager Tuli as President - Creative
Mumbai-based Brand and Communications consultancy, Tilt Brand Solutions has announced the appointment of Kushager Tuli as President - Creative. He was previously the Executive Creative Director at Leo...
View ArticleClik here to view.
IPG Q4 revenue at $2.9B, forecasts 1-2% decline in 2025
Interpublic Group (IPG) has reported its financial results for the fourth quarter and full year of 2024, showing a mixed performance amid challenging market conditions. Total revenue for the fourth...
View ArticleClik here to view.
Google to test an AI model to detect user age
Google is introducing new safety measures to protect young users, including a machine learning-based system to estimate user ages. The company has developed a model that can determine a user's age and...
View ArticleClik here to view.
AdGlobal360 elevates Karan Narang to Managing Partner
AdGlobal360 (AGL) has elevated Karan Narang to Managing Partner. He brings over 16 years of industry expertise in elevating digital experiences, driving revenue growth, and spearheading global...
View ArticleClik here to view.
YouTube to expand podcasting & monetization tools for 2025
YouTube has announced new initiatives for 2025 aimed at strengthening its offerings for podcasters and creators. The platform is introducing enhanced tools for podcast content management, improved...
View ArticleClik here to view.
Amazon rolls out Amazon Now; begins 10-minute deliveries in Bengaluru
Amazon has begun rolling out its 10-minute delivery service, Amazon Now, in select Bengaluru areas, moving beyond its initial employee-only pilot. More locations will be added in the coming weeks,...
View ArticleClik here to view.
JioCinema and Disney+ Hotstar come together to unveil JioHotstar
JioStar, the recently formed JV with the merger of Viacom18 and Star India, has announced the launch of JioHotstar, bringing together JioCinema and Disney+ Hotstar. This coming together of brands,...
View ArticleClik here to view.
Advertisers get more control over ad placements on Meta
Meta is expanding its brand safety measures by offering advertisers greater control over their ad placements through an extension of its support for third-party blocklists. Blocklists, created by brand...
View ArticleClik here to view.
Inside FNP’s Valentine's strategy: Personalisation, storytelling &...
In a market saturated with gifting options, standing out requires more than just a wide selection — it requires storytelling that feels real and resonates with consumers. The gifting industry in India,...
View Article