Clik here to view.
Rebel Foods launches 15 minute food delivery app
Rebel Foods, the internet restaurant company has announced the launch of QuickiES, a‘15-minute or Free’ food delivery app in Mumbai. This Valentine’s Day, the app promises to deliver dishes within 15...
View ArticleClik here to view.
YouTube integrates Google Veo 2 into Shorts features
YouTube is expanding its generative artificial intelligence capabilities for Shorts creators, introducing new AI-powered features aimed at enhancing video production. The platform has integrated Google...
View ArticleClik here to view.
Why Cadbury 5 Star does nothing every Valentine’s Day
While most brands flood Valentine’s Day with romance and roses, one chocolate brand has spent the past five years doing the opposite by trolling the day itself. Instead of love letters and heart-shaped...
View ArticleClik here to view.
Dabur Gulabari’s #GulabSeShukriya campaign celebrates everyday heroes this...
Rose Day, celebrated on February 7th, marks the beginning of Valentine’s Week, setting the tone for love and appreciation. While traditionally associated with gifting roses to romantic partners, the...
View ArticleClik here to view.
Gupshup introduces sector focused conversational AI agents
Gupshup, a conversational AI platform, has introduced AI agents aimed at supporting brands across D2C, retail, e-commerce, and FMCG sectors. The AI agents, part of the platform expanding AI Agent...
View ArticleClik here to view.
Valentine’s Day marketing: A love story with a price tag
In a world where love is often measured in dollars and dimes, Valentine’s Day has transformed from a modest celebration of affection into a grand stage for modern marketing—a showcase where capitalism...
View ArticleClik here to view.
McPherson & Valentine announce Saif Ali Khan as Brand Ambassador
McPherson & Valentine has announced Saif Ali Khan as its latest ambassador. Khan, whose public image is often associated with a mix of traditional and contemporary style, will represent the company...
View ArticleClik here to view.
Valentine's Day campaigns 2025: Love goes beyond one-dimension
Valentine’s Day in today’s world is not just about candlelit dinners, red roses and grand declarations of love. It’s a day that encapsulates every shade of modern romance — from those who embrace the...
View ArticleClik here to view.
Authenticity over obligation: A smarter approach to Valentine’s day ads
Valentine’s Day is one of the most emotionally charged seasons for brands. From grand romantic gestures to heartfelt expressions of love, the day provides a unique opportunity for businesses to connect...
View ArticleClik here to view.
The Quick Call: Sam Balsara on India’s AdEx slowdown
In the fourth episode of The Quick Call podcast by Social Samosa, CEO Hitesh Rajwani sits down with Sam Balsara, Chairman of Madison World, to discuss the Pitch Madison Advertising Report 2025,...
View ArticleClik here to view.
Ad Spot: Desperados, MLS x Apple TV, Zomato & more
In this week's AdSpots, Apple TV’s ‘When Football Ends’ campaign, featuring Lionel Messi, announces the return of Major League Soccer (MLS) after the NFL season. The ad opens with Messi dribbling a...
View ArticleClik here to view.
Case Study: How Aisle used meme marketing to reinvent old-school romance for...
Aisle’s #FindAnkit campaign, sparked by a playful tweet and amplified by on-ground activations and influencer engagement, turned an accidental profile skip into a viral, city-wide hunt, blending humour...
View ArticleClik here to view.
Perplexity launches ‘Deep Research’ tool to rival OpenAI & Google
Perplexity, the AI-powered search platform, has introduced a new feature called 'Deep Research,' joining the race to provide in-depth, citation-backed answers for professional use cases. The tool,...
View ArticleClik here to view.
JioHotstar partners with Nielsen for transparent ad metrics during IPL 2025
Nielsen has entered into a collaboration with JioStar to provide analytics solutions for the media company’s OTT platform, JioHotstar, ahead of the Tata Indian Premier League (IPL) 2025. The...
View ArticleClik here to view.
OMD India bags Piramal Pharma's integrated media mandate
Piramal Pharma has awarded its integrated media mandate to OMD India, part of Omnicom Media Group. Following a multi-round pitch, the agency has been selected to handle the mandate of scaling the brand...
View ArticleClik here to view.
EssenceMediacom secures media mandate for Godrej Consumer Products
EssenceMediacom, has bagged the media mandate of Godrej Consumer Products Ltd (GCPL), one of India’s largest FMCG company. The agency will handle the media strategy, planning, buying and...
View ArticleClik here to view.
Navigating the fragmented media landscape
Imagine this: It’s the early 2000s. A family gathers in front of the television, watching the same primetime news bulletin or the latest blockbuster ad. Brands had a straightforward job—place an ad in...
View ArticleClik here to view.
OpenAI CEO calls ChatGPT bias a ‘flaw,’ denies censorship allegations
OpenAI has unveiled a significant update to its AI training policy, emphasising intellectual freedom and neutrality on controversial topics. In a new Model Spec, the company has committed to ensuring...
View ArticleClik here to view.
Tune agency founded by Tuhin Arya & Neel Nigam makes its debut
Tuhin Arya and Neel Nigam have launched Tune, a creative agency drawing on their decade-long experience in developing impactful campaigns. With Bandstand Videos and Tikdum Studios now serving as its...
View ArticleClik here to view.
Dish TV's marketing spend jumps 42.7% while losses reach Rs 46.5 crore
Direct-to-Home (DTH) operator Dish TV has announced its financial results for the third quarter of fiscal year 2025, revealing a significant increase in net losses and a sharp decline in revenue. The...
View Article