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How the Indian National Congress is establishing its digital presence before...
Remember the BJP’s 2014 campaign? The campaign that made Prime Minister Narendra Modi a household name. You could find kids from the remotest part of the country and there’d be a high chance they...
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Will the 2024 election campaigns overshadow IPL in advertising and marketing?
The year 2024 is poised to be a battleground of epic proportions. Not on the cricket pitch, but in the political arena. As India gears up for its general elections, the question on everyone’s mind is...
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Accenture appoints Imran Ansari as VP - Marketing
Accenture has roped in Imran Ansari as its VP of Marketing. In his new position, Ansari will oversee the marketing for the data monetization vertical for the company. He shared the news in a LinkedIn...
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Verve Media bags the video creation mandate for True North
The digital marketing agency, Verve Media, has retained its video creation mandate for True North, a private equity firm, marking the fourth consecutive year of collaboration. Over the past three...
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PROHED secures digital mandate for Indian Institute of Commerce Lakshya
Prohed, the digital marketing agency has secured the digital mandate to enhance the performance marketing strategies for the Indian Institute of Commerce Lakshya. This partnership has marked a...
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Frodoh World welcomes Shamsuddin Jasani as Strategic Advisor
AdTech firm Frodoh World, now welcomes advertising and digital stalwart Shamsuddin Jasani as a Strategic Advisor. Jasani brings a wealth of experience in scaling businesses and driving innovation. His...
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Airtel’s Archana Agarwal moves on
Archana Agarwal, Airtel's Vice President of Media, has moved on after serving for a decade. She bid farewell through a LinkedIn post, writing, "As I close this chapter and embark on the next step of...
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Cannes Lions launches LIONS Creators forum
The Cannes Lions International Festival of Creativity recently launched LIONS Creators, a new event happening from the 18th to the 20th of June alongside the Cannes Lions. The LIONS Creators forum...
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MakeMyTrip hides celebrity faces in its IPL 2024 campaign
In the midst of the IPL season's advertising frenzy, MakeMyTrip's new campaign takes a different approach to 'star power'. The stars they've signed for the campaign never appear in person in the ads....
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Ariel's latest ad under #ShareTheLoad campaign highlights the power of teamwork
Over the last 9 years, Ariel India has sparked conversations around the unequal division of domestic chores within households, urging more men to share the load. Since Ariel began this journey in...
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Tarun Rai appointed Co-Chairman of Start Design Group, UK
Start Design Group has appointed Tarun Rai as its Co-Chairman. With over three decades of experience in the advertising and media industry, Rai is a leader with a track record in the Indian and South...
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YouTube unveils enhanced Shopping features to aid creators
YouTube has unveiled its latest Shopping enhancements aimed at helping creators curate shoppable collections, optimize their shoppable videos, and efficiently monetize older content. Under the new...
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Dove vows to never use AI depictions of 'real bodies' in advertising
In a recent announcement, Dove has declared its commitment to exclusively employing genuine photographs of women in its advertisements, eschewing the use of AI-generated imagery to portray ‘real...
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Ravi Santhanam on HDFC Bank’s data-driven marketing strategy
Operating in an industry that faces a huge hurdle of financial illiteracy, HDFC Bank, since its inception, has centred its marketing efforts on winning consumer trust by arming them with the necessary...
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ACP Pradyuman and CID team investigate blunders in Colgate MaxFresh's ad
Colgate MaxFresh has launched a new ad campaign titled ‘Neend Bhagao Taazgi Jagao,’ but it's facing a funny problem. Even though it aims to prevent morning mishaps, the ad itself has some unexpected...
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Brands celebrate the onset of new beginnings with Gudi Padwa creatives
Gudi Padwa, celebrated predominantly in Maharashtra, marks the onset of the New Year in the traditional Hindu calendar, symbolizing new beginnings, prosperity, and the triumph of good over evil. Those...
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IPL 2024 expected to drive 50% surge in Influencer brand collaborations:...
As the Indian Premier League (IPL) continues to captivate millions, its impact on social media engagements is evident. The IPL is not just a cricket tournament, it's a social phenomenon that brings...
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Brands infuse banter and evoke nostalgia in their Siblings' Day creatives
Isn't it true that our siblings are often our first and most cherished friends for life? The ones we share our earliest memories and occasional disagreements with, the companions we grow up alongside,...
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Meet the Class of Social Samosa Superwomen 2024
In a world where women continue to break barriers and redefine success across various domains, Social Samosa's Superwomen Awards celebrates the outstanding achievements and contributions of women in...
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It's crucial to establish a clear connection between the growth of the...
It has been approximately six months since ad agencies TBWA, BBDO and DDB Mudra Group came together to form Omnicom Advertising Services group. Aditya Kanthy, CEO & MD, DDB Mudra and CEO of...
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