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Rajasthan Royals appoints Dwijendra Parashar as Head of Marketing
Dwijendra Parashar has joined the Indian Premier League (IPL) franchise Rajasthan Royals as its Head of Marketing. Parashar previously worked at The Walt Disney Company for over two years as Senior...
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WPP and Google Cloud collaborate to enhance generative AI-driven marketing
WPP and Google Cloud have announced a new collaboration through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system. As part of the collaboration,...
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Publicis Groupe reports 4.9% growth in net revenue in Q1 of 2024, Organic...
Publicis has unveiled its revenue for the first quarter of 2024. Publicis Groupe’s net revenue in Q1 2024 was 3,230 million euros, up +4.9% from 3,079 million euros in 2023. Exchange rates had a...
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Quora's Poe launches Pay per message revenue model for AI bot creators
Quora’s AI chatbot app Poe has introduced a new way for creators to generate revenue. Named ‘Price per message’, this mechanism enables creators to set a price for messages to their bots and generate...
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FCB India appoints Ashima Mehra as CEO
FCB India has appointed Ashima Mehra as the new Chief Executive Officer. Mehra is an advertising professional with over two decades of experience building new-age brands. With a background spanning...
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LEGO evolves brand identity aiming to create a more unified design experience
The LEGO Group is updating its brand identity to create a more unified design experience for its audience. Alongside its logo, it has developed a new set of design elements to infuse the joy and pride...
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Colgate collaborates with creators to remind people to #BrushTonight!
Colgate has unveiled its latest campaign about the importance of brushing at night. With #BrushTonight! It has teamed up with popular creators Shivesh Bhatia, Natasha Gandhi, Neha Deepak Shah and...
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IPL campaigns of week 3 strike a balance with celebrity endorsements
To use or not to use a well-known personality in an advertisement meant to promote the Indian Premier League (IPL) 2024? This has been a theme in this week’s IPL campaigns. Brands have chosen every...
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Thums Up unveils campaign at 36,000 ft with an in-flight announcement
Passengers aboard an Air India Express flight were in for a surprise when the routine announcement made by the crew turned out to be an exciting revelation of the launch of Thums Up Toofan – a...
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Sporta Technologies dominates advertisers list in IPL 17: TAM Report
TAM India has released its latest report on commercial advertising during IPL 2024. It details statistics from the first 23 matches of IPL 2024. According to it, during IPL 17 (2024), the count of...
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Anand Kumar appointed as President - South at Havas Media Network India
Havas Media Network India, the conglomerate of Havas India, has announced the appointment of Anand Kumar as President - South, Havas Media India to spearhead the operations in the southern markets....
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Former JWT ECDs, Priya Pardiwalla & Steve Mathias launch Steve Priya
Priya Pardiwalla and Steve Mathias, former Executive Creative Directors at Wunderman Thompson have started their own creative and content agency called ‘Steve Priya’ with their first office in Mumbai....
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Skechers announces Ishan Kishan as brand ambassador
Skechers has announced the signing of cricket player Ishan Kishan as its brand ambassador for Skechers India. Ishan Kishan will also appear in marketing campaigns supporting Skechers Performance and...
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Beyond cliches and stereotypes: Brands that have got their women...
An industry where the portrayal of women often leans heavily on outdated stereotypes, it boxes them into cliched roles that are either overly sentimental or superficial. Whether it's the tearful mom,...
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Savvytree launches Savvytree Studio and Savvytree Digital
Savvytree, a Digital Marketing Agency in Delhi, has announced the launch of two initiatives: Savvytree Studio and Savvytree Digital. These initiatives stand for a step forward in terms of providing...
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Capitalising on CX’s generational opportunity
In an era of constantly increasing expectations with more options available than ever before, it has become important for brands to focus on improving customer experience (CX). Companies that...
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Shweta Jain to move on from Diageo India
Shweta Jain recently concluded her role as the Chief Business Development Officer, Luxury, Reserve and Craft for India and South Asia at Diageo India. Jain joined the company as Vice President in 2018...
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Dream11, Tata Group & Jio top performers at IPL 2024: Report
A Day-after recall survey being conducted jointly by Kadence International and Crisp Insights shows that amidst the multitude of brands vying for attention during an IPL game, an individual viewer...
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Meta debuts its AI chatbot across WhatsApp, Instagram, and Messenger in India...
Meta has confirmed its ongoing testing of Meta AI, a chatbot powered by a large language model, with users of WhatsApp, Instagram, and Messenger in India and parts of Africa, as reported by...
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David Warner wants to lead SS Rajamouli's next film in CRED's new ad
CRED has released a new ad featuring director SS Rajamouli and Australian cricketer David Warner. The third in a series of celebrities facing existential dilemmas over UPI, SS Rajamouli is seen...
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