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#CrashThePepsiIPL with your ad – Live your dream abhi!
It’s safe to say that one gets very few chances to claim to fame. So, when Pepsi gives you an opportunity to shoot an ad, you do it right! Pepsi’s #CrashtheIPL invites users to submit videos on their...
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Forking on social media: Restaurant marketing at its best
Fork You Too, a casual dining cafe in Delhi NCR decided to go beyond traditional route for restaurant marketing, by taking up the pun way. What happened next is simply path breaking. Objective: The...
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#PlaywithOreo – The artists’ way
After having created a big buzz on the global map, our favourite cookie, Oreo, takes their latest campaign #PlaywithOreo to an all new level across cities in India. Having splashed different parts of...
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Tata Tea Kanan Devan takes users on a tour to their tea-plantations
Brand Tata Tea Kanan Devan Agency Maxus I GroupM Bangalore Tata Tea Kanan Devan launched season 2 of their national photography challenge – Photography Escapade2. Objective The objective of the...
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Case Study: How KFC used drone to popularize their new Smoky Grilled wings
Category Introduction Fast Food restaurants or quick service restaurants are the food chains which provide bulk food servicing needing minimal preparation, is made in bulk and usually available for...
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Case Study: How Tropicana Slice reached to 19 million Instagrammers this Ramadan
Instagram Influencer Marketing Case Study by Tropicana Slice shows how the brand reached 19 million Instagrammers through celebs & influencers Mangoes have a long-standing connection with India....
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Case Study: How FunFoods by Dr.Oetker’s Mother’s Day campaign reached 2mn+...
In a bid to spread the message of helping mothers amidst the lockdown, FunFoods by Dr.Oetker leveraged an emotional poem by the creator, Yahya Bootwala through Instagram & Facebook. Brand &...
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Case Study: How Burger King Whopper launch campaign reached 11.6M users
Burger King India tied up their whopper launch with Valentine’s Day, banking on the break-up quotient of the day – roping in Sima Taparia and urging consumers to break up with average burgers. The...
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Rayomand J. Patell joins Laqshya Group as Group Chief Creative Officer
The Laqshya Group welcomes Rayomand J. Patell as its Group Chief Creative Officer. Patell's expertise and innovative mindset will bring creativity, effectiveness, and collaboration to the Group's...
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Adobe introduces a Gen-AI tool for music production
Adobe has unveiled "Project Music GenAI Control", a generative AI platform at the Hot Pod Summit in Brooklyn. It can create audio from text descriptions (such as "happy dance," "sad jazz," or a...
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Tushar Malhotra elevated to Director of Sales and Marketing at Bisleri
Bisleri has elevated Tushar Malhotra to the role of Director of Sales and Marketing. Malhotra announced this development in a LinkedIn post. Previously, Malhotra led the company's marketing and...
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Sociomark bags media mandate for Qubero
Sociomark has secured the media mandate for Qubero. This brand comes from the makers of kitchen sink, NIRALI BG. Sociomark will be responsible for SEO, Social Media Marketing & Public Relations...
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Ad spends to grow by 6% in FY24, signaling a muted year: Redseer Report
Redseer Strategy Consultants has launched a lighthouse report in an ever-evolving digital advertising landscape. The report outlines how Digital Advertising platforms are evolving and addressing the...
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Agency Feature: Everything you need to know about Pixelfox
Who are we? Established in 2015, Pixelfox is a creative agency specializing in mainline and digital advertising with a core focus on video production. Formerly known as Pixel Fox Studios, the journey...
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Aakash Mishra appointed as AVP - Group Brand Marketing at Donear Group
Donear Group has appointed Aakash Mishra as Assistant Vice President of Group Brand Marketing. Mishra announced the news on LinkedIn, expressing his excitement about joining Donear Group. In his new...
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Millennials changing advertising norms to craft a better workplace for Gen Z
In an advertising industry where unhealthy working habits are normalized, creativity clashes with deadlines, and innovation collides with client expectations. Employees find themselves caught in a...
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Dentsu appoints Narayan Devanathan as President & Chief Strategy Officer,...
Dentsu has appointed Narayan Devanathan as President & Chief Strategy Officer, South Asia. He will report to Harsha Razdan, CEO, South Asia, dentsu. Narayan returned to the network for a second...
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Rethinking workplace policies for women to achieve gender equality
As we head towards another International Women’s Day, it may be sobering to reflect on the progress that has been made towards gender equality at workplaces and acknowledge the challenges that...
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Nikhil Narayanan joins Zlade as Head of Creative Strategy & Brand Director
Nikhil Narayanan, a seasoned Creative Director with over 15 years of advertising experience, has joined Zlade as its Head of Creative Strategy & Brand Director. Sharing his career move on...
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Google removes prominent Indian apps from PlayStore amid fee dispute
Google took down over a dozen popular apps from the Play Store in India on Friday, in response to ongoing non-compliance with its billing policies by developers. This action comes amid a three-year...
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