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Google removes prominent Indian apps from PlayStore amid fee dispute
Google took down over a dozen popular apps from the Play Store in India on Friday, in response to ongoing non-compliance with its billing policies by developers. This action comes amid a three-year...
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Swimming against the tide: Finding your space as a young ad agency
For Gautam Reghunath, Co-founder and CEO, Talented, the advertising industry has always been a huge part of his life. His drive to create great work comes from having grown up surrounded by his...
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Slice onboards Nayanthara as its brand ambassador
Slice announced the appointment of Nayanthara as its brand ambassador. With Nayanthara on board, Slice aims to strengthen its connection with audiences. Sharing her excitement about coming on board as...
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NODWIN Gaming partners with JSW Sports to boost Indian esports
The emerging markets gaming and esports media company, NODWIN Gaming (NODWIN), is announcing a strategic partnership with JSW Sports, an Indian sports promoter and pure play sports management...
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Social Samosa Superwomen 2024: Revealing the nomination categories
In the ninth iteration of Social Samosa's Superwomen, we seize the moment to commend and celebrate the extraordinary achievements of the 'Wonder Women' within the Advertising, Marketing, and Media...
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Social Samosa Superwomen 2024: A guidebook answering all your FAQs
Our initiative, Superwomen to pay tribute to some of the wonder women in the Advertising, Marketing, and Media Ecosystem is set to take flight soon.Women who have disrupted the industry with sheer...
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56% of Indian women who sought raises received less than expected: Indeed...
Indeed has commissioned a global report titled, ‘Work Needs Women’. It aims to provide a comprehensive overview of the experiences and perspectives of women in the workforce in India and across the...
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Case Study: How Bumble's 360-degree campaign promoted kindness in dating,...
Bumble launched their campaign ‘Kindness is sexy’ to promote their recently launched ‘Compliments’ feature. Through this 360-degree integrated campaign across ATL, Digital, Influencer, Social and...
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Media Care bags the digital marketing mandate for ScoopMan Ice-Creams & Cafe
Media Care Brand Solutions, an integrated marketing agency has won the digital marketing mandate for Delhi-based ScoopMan Ice Creams & Café. As a part of the partnership, Media Care will be...
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CMGalaxy partners with Sociowash to elevate performance campaigns & reporting...
CMGalaxy has partnered with Sociowash aiming to enhance performance campaigns and reporting automation for brands. Partnering with CMGalaxy grants Sociowash access to an array of tools and features,...
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HiveMinds appoints Srinath Kotamaraju as Regional Director of South
HiveMinds, one of India's digital marketing agencies, part of Madison Group, has announced the appointment of Srinath Kotamaraju as Regional Director, South. A professional with over two decades of...
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Urban Company's #ChhotiSoch brings awareness about respecting all professions
Over the past nine years, Urban Company has evolved through its journey, providing doorstep services to millions of customers. In 2023, with their film, “Chhota Kaam, they started a conversation to...
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Instagram updates: Edit messages, pin chats, save stickers & more
Instagram has announced several new DM features to help users better connect with friends, express themselves, and organize their inboxes. A few of them are as follows:- 1) Edit your messages:- You...
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Decoding difference between content creators and influencers for dummies
In the not-so-distant past, only celebrities held sway over our purchasing decisions, and their endorsements carried significant weight in the eyes of consumers. Brands vied to secure partnerships...
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Vivek Das moves on from FoxyMoron and Zoo Media
Vivek Das, a seasoned professional with over two decades of experience, has adapted to the evolving world of digital marketing and strategy. His journey commenced in 2003 at vCustomer Services &...
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Bacardi appoints Mahesh Kanchan as Marketing Director, Bacardi India &...
Bacardi India Private Limited has appointed Mahesh Kanchan as the company's new Marketing Director, Bacardi India and Neighboring Countries. With experience in leadership roles where he drove...
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MMA Global India and Publicis Commerce India unveil D2C Advantage X Toolkit
MMA Global India and Publicis Commerce recently launched their report ‘D2C Advantage – Guide to Maximise ROI Of E-Commerce Investments’ with leaders from various corporations in attendance, in...
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From trends to timelessness: Rethinking social media approaches in dry spells
Humans are 22 times more likely to remember stories than facts or figures alone, according to social researchers*. Arguably, this is more evident in the advertising world than in any other realm of...
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Amit Kumar elevated to Director of Web Performance at iCubesWire
iCubesWire, a unified ML-driven Ad Platform, has elevated Amit Kumar as the Director of Web Performance. Following a nine-year promising tenure at iCubesWire, Kumar has risen through the ranks,...
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Indian government mandates approval to launch new AI models
India has entered the global AI discussion with advice that mandates tech companies obtain government approval before releasing new models. The alert was sent to businesses on March 1, Friday by...
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